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Creating a Hospitality Sales Management Course on the Web: Lessons for the Beginner [Summary]
(Virginia Tech, 2020-02-12)
What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person’s experience in ...
Investigating the impact of online word-of-mouth on hotel sales with panel data [Summary]
(Virginia Tech, 2020-02-12)
With the rapid growth of online booking channel in hospitality industry, the impact of online word-of- mouth on hotel sales has become a popular topic among researchers and practitioners. Prior research mainly focuses on ...
An Exploration Study of Competence-Based Training Needs of Hotel Sales Represent [Summary]
(Virginia Tech, 2020-02-12)
Chinese hotel industry is meeting the challenge from international hotel group. A large quantity of
remarkable talents is needed. So what standards should be adopted to train hotel employee, was the
focus of every hotel. ...