Browsing Open Access Subvention Fund Articles by Author "Abidi, Faiz"

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Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017

Zhou, Mi; Rajamohan, Srijith; Hedrick, Valisa E.; Rincón-Gallardo Patiño, Sofia; Abidi, Faiz; Polys, Nicholas F.; Kraak, Vivica (MDPI, 2019-10-04)

Celebrity endorsement used to promote energy-dense and nutrient-poor (EDNP) food and beverage products may contribute to poor dietary habits. This study examined celebrity endorsement of branded food and beverage products ...