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dc.contributor.authorKang, Juheeen
dc.contributor.authorTang, Liang (Rebecca)en
dc.contributor.authorFiore, Ann Marieen
dc.date.accessioned2017-09-02T23:49:04Zen
dc.date.available2017-09-02T23:49:04Zen
dc.date.issued2015en
dc.identifier.urihttp://hdl.handle.net/10919/78795en
dc.description.abstractThe purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates the moderating effect of monetary sales promotions in building and maintaining customer– brand relationships.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectBrand trusten
dc.subjectBrand commitmenten
dc.subjectFacebook pageen
dc.subjectMonetary sales promotionen
dc.subjectRestauranten
dc.subjectsalesen
dc.subjectHospitality salesen
dc.titleRestaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]en
dc.typeSummaryen
dc.description.notespp.1662-1684en
dc.title.serialInternational Journal of Contemporary Hospitality Managementen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International