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dc.contributor.authorYe, Q.en
dc.contributor.authorLaw, R.en
dc.contributor.authorGu, B.en
dc.date.accessioned2017-09-28T17:53:46Zen
dc.date.available2017-09-28T17:53:46Zen
dc.date.issued2009en
dc.identifier.urihttp://hdl.handle.net/10919/79437en
dc.description.abstractDespite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotelsen
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectOnline reviewsen
dc.subjectOnline salesen
dc.subjectHotelen
dc.subjectHotel salesen
dc.titleThe impact of online user reviews on hotel room sales [Summary]en
dc.typeSummaryen
dc.description.notes180-182.en
dc.title.serialInternational Journal of Hospitality Managementen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International