Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
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Date
2018-10
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Publisher
Virginia Tech
Abstract
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in business. Nine of the prominently used pricing strategies and four of the non-pricing strategies commonly used in hotel industries have been considered.
Description
Keywords
Revenue management, Demand based pricing, Optional product pricing, Promotional pricing, Psychological pricing, Length of stay control