Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
Abstract
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in business. Nine of the prominently used pricing strategies and four of the non-pricing strategies commonly used in hotel industries have been considered.
License: Creative Commons Attribution 4.0 International
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