“Where you do it” matters: The impact of hotels’ revenue-management implementation strategies on performance [Summary]
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TR Number
Date
2017-10
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, regional office or a third party.
Description
Keywords
Revenue management, Implementation strategy, Performance, Hotel, In-house, Centralized, Corporate outsourcing, Third party outsourcing