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dc.contributor.authorKöseoglu, Mehmet Alien
dc.contributor.authorParnell, John A.en
dc.contributor.authorDoyle, James D.en
dc.date.accessioned2019-02-05T19:34:26Zen
dc.date.available2019-02-05T19:34:26Zen
dc.date.issued2015-08-20en
dc.identifier.urihttp://hdl.handle.net/10919/87454en
dc.description.abstractThis empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus for competitors in this industry. Relationship management and organizational resource management are key drivers of sales growth in this industry, and hotel operators facing high competitive intensity are particularly encouraged to develop these capabilities and to adopt a differentiation strategy instead of resorting to price cutting and other pricing and promotional tactics to grow revenues.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectTurkeyen
dc.subjecthospitalityen
dc.subjecthotelen
dc.subjectmarket orientationen
dc.subjectstrategyen
dc.subjectcapabilityen
dc.subjectcompetitive intensityen
dc.subjectperformanceen
dc.titleMarket Orientation, Strategy and Revenue Growth in the Turkish Hotel Industry [Summary]en
dc.typeSummaryen
dc.title.serialJournal of Travel and Tourism Marketingen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International