Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]

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Date
2019-02-22
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Publisher
Virginia Tech
Abstract

U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. This trend has allowed for the accelerated growth and development of many major hotel brands and the increasing growth of franchised hotels...

Description
Keywords
strategy, brand, franchise, quality, guest satisfaction, lodging
Citation