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dc.contributor.authorNunes, Thaisen
dc.date.accessioned2019-02-22T20:10:56Zen
dc.date.available2019-02-22T20:10:56Zen
dc.date.issued2019-02-22en
dc.identifier.urihttp://hdl.handle.net/10919/87752en
dc.description.abstractU.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. This trend has allowed for the accelerated growth and development of many major hotel brands and the increasing growth of franchised hotels...en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectstrategyen
dc.subjectbranden
dc.subjectfranchiseen
dc.subjectqualityen
dc.subjectguest satisfactionen
dc.subjectlodgingen
dc.titleHotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International