Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]

dc.contributor.author	Nunes, Thais	en
dc.date.accessioned	2019-02-22T20:10:56Z	en
dc.date.available	2019-02-22T20:10:56Z	en
dc.date.issued	2019-02-22	en
dc.identifier.uri	http://hdl.handle.net/10919/87752	en
dc.description.abstract	U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. This trend has allowed for the accelerated growth and development of many major hotel brands and the increasing growth of franchised hotels...	en
dc.format.mimetype	application/pdf	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	strategy	en
dc.subject	brand	en
dc.subject	franchise	en
dc.subject	quality	en
dc.subject	guest satisfaction	en
dc.subject	lodging	en
dc.title	Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) [339]
Synopses of peer-reviewed journal articles targeted to industry practitioners

License: Creative Commons Attribution 4.0 International