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dc.contributor.authorNunes, Thaisen
dc.date.accessioned2019-03-11T12:01:14Zen
dc.date.available2019-03-11T12:01:14Zen
dc.date.issued2019-03-08en
dc.identifier.urihttp://hdl.handle.net/10919/88394en
dc.description.abstractEmployees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a moderated mediation model wherein hotel supervisors’ organizational identification (OI) increases their subordinates’ engagement in positive WOM behavior by enhancing subordinates’ OI...en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/en
dc.subjecthotel employeesen
dc.subjectleader-leader exchangeen
dc.subjectorganizational identificationen
dc.subjectpositive word of mouthen
dc.titleTurning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten


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Creative Commons Attribution 3.0 United States
License: Creative Commons Attribution 3.0 United States