On a fundamental level, the circular economy is a model that portrays economic growth from the perspective of resource constraints. It is more ambitious and more marketing-friendly than a linear economy. The circular economy is a rethinking of how product materials and packaging can be cycled back into supply chains. It is a whole systems approach. Circular economies allow value and supply chains to stay stable while creating revenue through market differentiation as well as new business models. Customers are also happier with the improved products; the products survive longer and can be repaired with more ease than products produced in a linear economy. Applying these concepts to pallets is important for the creation of a sustainable circular economy.