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Strategic Management (2020) is a 343-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today’s firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/strategy-interest. How to Access this Book This text is available in multiple formats including PDF, a low-resolution PDF which is faster to download, Open Document Format (ODT), and ePub found on the left side of your screen. It is also available online in Pressbooks at https://pressbooks.lib.vt.edu/strategicmanagement. Softcover print versions are available at the manufacturer's lowest price in color interior or black & white interior. The main landing page for this book is: https://doi.org/10.21061/strategicmanagement. Attribution This textbook was adapted for use in Virginia Tech’s Pamplin College of Business capstone course, MGT 4394 Strategic Management, and is shared under a Creative Commons Non-Commercial ShareAlike 3.0 license. It is adapted without attribution to the original 2010 author or publisher at their request. It is adapted from Mastering Strategic Management which was published by the University of Minnesota Publishing in 2015 as an adaptation of the 2010 version. University of Minnesota Publishing reformatted the original text, and replaced some images and figures to make the resulting whole more shareable but did not otherwise significantly alter or update the original 2010 text. Find, Adapt and Share Resources Instructor Resource Portal in OER Commons Errata and Error Reporting Errata | Report an Error Table of Contents Chapter 1: Mastering Strategy: Art and Science Chapter 2: Assessing Organizational Performance Chapter 3: Evaluating the External Environment Chapter 4: Evaluating the Internal Environment Chapter 5: Synthesis of Strategic Issues and Analysis Chapter 6: Selecting Business-Level Strategies Chapter 7: Innovation Strategies Chapter 8: Selecting Corporate-Level Strategies Chapter 9: Competing in International Markets Chapter 10: Executing Strategy through Organizational Design Chapter 11: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility About the Author / Editorial and Production Teams Version Notes Glossary This work is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing. Suggested Citation Kennedy, Reed. (2020) Strategic Management. Blacksburg, VA: Virginia Tech Publishing. https://doi.org/10.21061/strategicmanagement CC BY NC-SA 3.0 Contributors About the Previous Author The publisher of the 2010 version of this book requested that they and the original author not receive attribution. This Version Primary Contributor: Reed B. Kennedy Reviewer / Contributors: Eli Jamison, Joseph Simpson, Pankaj Kumar, Ayenda Kemp, Kiran Awate, and Kathleen Manning Cover Design, Illustration, and Alternative Text; Student Reviewer: Kindred Grey Research and Editorial Assistant; Student Reviewer: Kathleen Manning Managing Editor: Anita Walz Production Editor: Robert Browder Copyeditors: Grace Baggett, Lauren Holt ISBN 978-1-949373-94-3 (print-color) ISBN 978-1-949373-89-9 (print-black & white) ISBN 978-1-949373-96-7 (ebook-PDF) ISBN 978-1-949373-95-0 (ebook-Pressbooks) https://pressbooks.lib.vt.edu/strategicmanagement DOI: https://doi.org/10.21061/strategicmanagement Accessibility Virginia Tech Publishing is committed to making its publications accessible in accordance with the Americans with Disabilities Act of 1990. The HTML and screen reader–friendly PDF versions of this book utilize header structures and include alternative text which allow for machine-readability.