The Theory of Reasoned Action as Parallel Constraint Satisfaction: Towards a Dynamic Computational Model of Health Behavior

dc.contributor.authorOrr, Mark G.en
dc.contributor.authorThrush, Roxanneen
dc.contributor.authorPlaut, David C.en
dc.date.accessioned2018-03-16T18:56:50Zen
dc.date.available2018-03-16T18:56:50Zen
dc.date.issued2013-05-03en
dc.description.abstractThe reasoned action approach, although ubiquitous in health behavior theory (e.g., Theory of Reasoned Action/Planned Behavior), does not adequately address two key dynamical aspects of health behavior: learning and the effect of immediate social context (i.e., social influence). To remedy this, we put forth a computational implementation of the Theory of Reasoned Action (TRA) using artificial-neural networks. Our model re-conceptualized behavioral intention as arising from a dynamic constraint satisfaction mechanism among a set of beliefs. In two simulations, we show that constraint satisfaction can simultaneously incorporate the effects of past experience (via learning) with the effects of immediate social context to yield behavioral intention, i.e., intention is dynamically constructed from both an individual’s pre-existing belief structure and the beliefs of others in the individual’s social context. In a third simulation, we illustrate the predictive ability of the model with respect to empirically derived behavioral intention. As the first known computational model of health behavior, it represents a significant advance in theory towards understanding the dynamics of health behavior. Furthermore, our approach may inform the development of population-level agent-based models of health behavior that aim to incorporate psychological theory into models of population dynamics.en
dc.description.sponsorshipThis work was supported by the U.S. National Institutes of Health, Grant 1R21HD067570-01 awarded to Mark G. Orr, David C. Plaut and Peter Bearman. Furthermore, this work was partially supported by an Epidemiology Merit Fellowship from the Mailman School of Public Health, Columbia University, to Mark G. Orr. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.en
dc.identifier.doihttps://doi.org/10.1371/journal.pone.0062490en
dc.identifier.issue5en
dc.identifier.urihttp://hdl.handle.net/10919/82513en
dc.identifier.volume8en
dc.language.isoen_USen
dc.publisherPLOSen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleThe Theory of Reasoned Action as Parallel Constraint Satisfaction: Towards a Dynamic Computational Model of Health Behavioren
dc.title.serialPLOS Oneen
dc.typeArticle - Refereeden

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
OrrHealthBehavior2014.PDF
Size:
1.88 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
Name:
license.txt
Size:
1.5 KB
Format:
Item-specific license agreed upon to submission
Description: