The PESTEL Model

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2019-02-16

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Abstract

This video was created by Alyssa Duong for the Pamplin College of Business 2018 "Fundamentals of Business" video contest. It covers the sectors that make of the six macro environmental influences within the PESTEL model. Viewers can expect to learn what these macro environmental influences consist of and encompass by watching the video. The video was designed for student use in with the open textbook, "Fundamentals of Business," which can be found at: http://hdl.handle.net/10919/84848

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Keywords

business, PESTEL Model, macro environmental influences

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