Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]
| dc.contributor.author | Nunes, Thais | en |
| dc.date.accessioned | 2019-02-22T20:10:56Z | en |
| dc.date.available | 2019-02-22T20:10:56Z | en |
| dc.date.issued | 2019-02-22 | en |
| dc.description.abstract | U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. This trend has allowed for the accelerated growth and development of many major hotel brands and the increasing growth of franchised hotels... | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/87752 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | strategy | en |
| dc.subject | brand | en |
| dc.subject | franchise | en |
| dc.subject | quality | en |
| dc.subject | guest satisfaction | en |
| dc.subject | lodging | en |
| dc.title | Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary] | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |