Early Mover or Late Mover Advantage for Hotels? [Summary]

TR Number

Date

2019-03-01

Journal Title

Journal ISSN

Volume Title

Publisher

Virginia Tech

Abstract

Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable micro-locations for hotel operations, the current study tests for early mover advantage created by locations not fully imitable

Description

Keywords

lodging industry, location, late mover advantage, early mover advantage

Citation