Does advertising spending improve sales performance? [Summary]

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dc.contributor.authorJosiassen, Alexanderen
dc.contributor.authorMattila, Anna S.en
dc.contributor.authorAssaf, A. Georgeen
dc.date.accessioned2017-08-20T22:35:34Zen
dc.date.available2017-08-20T22:35:34Zen
dc.date.issued2015-07en
dc.description.abstractHotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel size and star ratings.en
dc.description.notesPages 161-166en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/78717en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectAdvertising spendingen
dc.subjectSales performanceen
dc.subjectStar ratingen
dc.subjectDynamicen
dc.subjectfrontieren
dc.subjectmodellingen
dc.subjectHospitality salesen
dc.titleDoes advertising spending improve sales performance? [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)