A study of the extent of brand loyalty exhibited by business travellers towards the lodging product

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dc.contributor.authorDavis, Nigel Roger Johnen
dc.contributor.committeechairMcCleary, Ken W.en
dc.contributor.committeememberChon, Kenen
dc.contributor.committeememberWeaver, Pamela A.en
dc.contributor.departmentHotel, Restaurant, and Institutional Managementen
dc.date.accessioned2014-03-14T21:52:17Zen
dc.date.adate2009-12-23en
dc.date.available2014-03-14T21:52:17Zen
dc.date.issued1992-02-05en
dc.date.rdate2009-12-23en
dc.date.sdate2009-12-23en
dc.description.abstractBrand loyalty measurement is important because of the extensive use of branding in the lodging industry during recent years. As the industry has matured, segmentation strategies have been adopted by lodging companies. Brands were supposed to protect market share,build brand loyalty, and differentiate the product (Withiam 1985).en
dc.description.degreeMaster of Scienceen
dc.format.extentxi, 163 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-12232009-020359en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-12232009-020359/en
dc.identifier.urihttp://hdl.handle.net/10919/46386en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1992.D385.pdfen
dc.relation.isformatofOCLC# 26557548en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1992.D385en
dc.subject.lcshBrand choiceen
dc.subject.lcshHotels -- Marketingen
dc.titleA study of the extent of brand loyalty exhibited by business travellers towards the lodging producten
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineHotel, Restaurant, and Institutional Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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Theses and Dissertations, Hospitality and Tourism Management (HTM)