WEBVTT

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mm Yeah, here. Thank you. Yeah,

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I was told that that was some good music.

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I don't know. Usually, usually I like to

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come in with some EDM and just kind of rocked

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the house. But I was watching all these Youtube

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videos, all these people jumping in their seats in

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the stands and I was getting all jacked up and

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I'm like, there are so many of these awesome

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videos and even the announcers are getting excited. And

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I was talking to Justin and said, you know

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, I think I need to come to a football

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game because it seems like it's pretty fun. Like

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there was that Miami game a few years ago that

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it was pretty good. I was like, oh

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my gosh, the Miami game, you got to

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go to this. So yeah, thanks patty for

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the introduction. 144 days on the road last year

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was a lot, which means there was a lot

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of coffee intake. And I was, I was

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thinking about this keynote. I was thinking about the

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fact that, you know, I want to try

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to just sort of insert some thoughts into your minds

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as you sort of go and process the day and

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come up with these topics and you're in conversations with

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one another. Uh, to try to instigate a

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little bit kind of provoke kind of prognosticate because I've

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been right about this stuff for a long time.

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For a little while, there was kind of a

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lonely place, There was a lot of us doing

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any of this kind of stuff. But first and

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foremost, I just want to say that this is

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obviously a very sort of device friendly event. You

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know, if you're looking down at your phone,

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your ipad, that's cool. Get in the prayer

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position. I'm totally stoked if I don't see you

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looking at me cause I know you're tweeting, you're

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not playing candy crush, right? Let's just and

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Just don't pay, right? Don't pay the$0.99

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. It's not worth it. You know, you're

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going to just go into so much debt playing that

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game now. Obviously, please feel free to use

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the hashtag. It's s a tech V. A

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. For today. Some of you are like,

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I don't know what a hashtag is. That's cool

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. You will learn. I'm sure they helped you

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out. You got it figured out now it's cool

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. You had like two tutors over here helping you

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figure it out. It's all good. Those of

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you that have blackberries, just remove the battery because

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it's not really a phone. Mhm It's cool.

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You're used to taking the battery out anyway. I

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mean for those resets that you have to do instagram

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, twitter, it's the same username. It's eric

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stoller auto, correct? Will mess it up though

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and change it to eric stroller. That's why I'm

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on a moving walkway stoller's can go on escalators and

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moving walkways, strollers cannot as you're sort of thinking

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about that, go for it now, You've been

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peeping me a little bit here, Virginia Tech people

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, I was noticing, I've been getting a lot

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of google searches for my name and this is actually

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from the library, the librarians have been looking at

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me um and I was sort of thinking to myself

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, wow, I'm preparing for Virginia tech in Virginia

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Tech is preparing for me, you know, and

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it's like I'm a super nerdy stats guy, like

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I love the data piece and so yeah, lots

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of Virginia tech people, googling my name, which

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is a little scary like what's going on there all

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, googling my name and checking out my website and

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whatnot. And I've been doing this for for a

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while now. I think I started blogging in 2004

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just for myself. It was part of grad school

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. I didn't really know what I was doing and

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I was just writing stuff and I didn't really know

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what blogging was all about. But then I got

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this invitation to write for Inside Higher Ed and I

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started Actually in July of 2010, so I've just

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been doing it for about three years now And I

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hadn't done the math for a while. I want

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to see how many posts that I had written for

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inside higher ed. I'm up to 247, which

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I was at an event about a year and a

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half ago. It was a Nasca conference and I

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was at a technology session, It was sort of

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social media and technology and I'm sitting in the back

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, you know, I'm trying to keep it cool

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. I don't anybody know, I'm in the room

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, whatever, you know, I don't want to

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make them nervous. And at the end of it

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, there's this conversation around who's, who's doing this

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stuff, who's writing about student affairs and technology.

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I'm sitting back hoping maybe someone will say something about

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my blog. It's the title of the blog Student

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affairs and technology. Nobody like, we don't know

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, there's nobody writing about this and I'm like,

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man, I don't know what I gotta do,

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like tattooed on my face or something, but I

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want to share a whole bunch of sort of blog

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posts and ideas that I've written about because I think

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it helps me remember kind of what I want to

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talk about sneaky as well as gives you some ideas

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for today because some of this stuff, you know

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, it's not as if it's that new or cutting

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edge, but we still kind of treat it that

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way as a profession just kind of really quickly though

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. How many of you are grad students? I

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want to know how many grad students have got in

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the room. Yeah, okay, good. I'm

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going to terrify you now. I tweeted this actually

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yesterday, this is like fresh off the twitter sphere

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, pretty much I tweeted this last night, there

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was a blog post I wrote pretty much five years

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ago and it was about boldly going when it comes

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to student affairs and technology. It's sort of like

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jerry Maguire esque peace sort of manifesto about technology and

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student affairs and, and I'm talking about facebook and

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I'm talking about how, you know, we used

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to talk about instant messaging as if it was the

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final frontier and you know, this is kind of

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cool tech and how we've kind of moved beyond that

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thankfully. But I was reading through this piece last

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night, I hadn't seen it for a while and

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I thought to myself, I'm still saying a lot

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of this same stuff and I'm five years removed from

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this piece that I wrote and so either I'm doing

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something really wrong or I've just created my own perfect

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business model. I haven't decided yet. Mhm And

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so a friend of mine, Jeff little tweeted this

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out, he said, you know, I know

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plenty of people wouldn't guess that that was five years

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old if I stripped away the date and I was

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thinking to myself, we have so much work to

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do because the state of technology and student affairs because

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you all are here because you drank the kool aid

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right? Like you're, you came to an essay

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tech conference. You're kind of like the people,

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I'm preaching to the choir, but you go back

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to your school or here and just like we're kind

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of like this still in many ways like our technology

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state is still kind of antiquated, right? Like

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we're not even talking star trek if we're lucky,

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you know, maybe we've got these in our offices

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, anybody have one of these, anybody know what

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this is, Commodore 64. Yeah, this is

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my very first computer in rural Iowa was the Commodore

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64. It's a phenomenal device. You connect it

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to a television actually to get on there and the

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floppy drive and all that stuff. And then anybody

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ever have this. Yeah, they turn them into

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fish bowls now. Uh, Make sure I don't

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get in your way to. I know I've got

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this like you had to sit over here, right

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? There's like 80 billion seats over here and you

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just like, we're gonna go over here because we

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need you to have a wider arc. It's cool

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. I'm, and then we're, you know,

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as some typewriters and we're still faxing. I've got

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friends actually. They like faxing. It's like a

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retro thing anybody like to fax in here. See

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it's always one. She's like, I like the

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facts. I like to send blank pieces of paper

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through the phone lines too because I never know which

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side it's on or whatever. It's always flipping around

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. Yeah. And then did you see this where

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the final sort of telegraph service finally shut down in

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the world over in India? It was just the

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other day just recently, this just happened this summer

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. I was thinking to myself, gosh, the

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state of student affairs technology actually isn't that far away

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from this stuff, Like we're still kind of like

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, it's pretty bad. And, and so I

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shared this yesterday when I was talking with folks at

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Virginia Tech with the division of student affairs and I

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was thinking to myself, I get asked to speak

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at a lot of schools to talk about digital identity

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and social media. And 99 of the time the

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conversation turns into how the organization adapts and changes and

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lets people who have vision and creativity and thinking about

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innovation, how they let that sort of slide into

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the conversation every single time. It's not about twitter

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facebook or any of the tools, it's about how

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the organization adapts to change. And so when you

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think about some of the student affairs stuff, especially

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the grad students, this is not a zone where

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I can walk to. Apparently, we're just gonna

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, we're gonna leave that one alone right there.

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It's off limits. But in technology land when it

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comes to student affairs, we haven't really done much

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right, because we're from the counseling profession, were

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from the helping profession. What do we do?

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We're face to face even one of the topics on

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the vote on the twitter poll. Did you see

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that was is this technology keeping us further and further

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away from the students that we serve? Mhm.

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I thought to myself, so that means you don't

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get to use email or phones. What about online

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only students do you serve in them as well?

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And you're in student affairs because I think we're supposed

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to serve all students, correct me if I'm wrong

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. And so this whole change thing reminded me of

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my dad, Yeah, this is Greg stoller and

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I believe this is his very first text message.

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And I thought to myself, my dad still prints

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off all of his emails. Yeah, every single

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one. It's really bad. My my brother and

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I, we don't email dad. We email mom

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so that she can read them to him. Uh

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, but I thought to myself, if my dad

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can change and get a little closer to modernity,

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we can as a profession, he's not fully there

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yet. But when he starts shortening words, I'm

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going to be terrified. Right? When he spells

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people PPL he doesn't BTW. And my mom sent

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me a text the other day and it had NBD

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in it. And I thought I'm just not cool

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with that mom. I am not cool with that

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. Now. The state of student affairs. Technology

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is kind of all over the map because when we

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talk about technology and student affairs, oftentimes we conflate

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it with social media. We sort of take technology

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and we sort of say it's just social media,

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it's the communications technology piece, right? As opposed

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to technology is sort of this massive umbrella which includes

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social media, but it also includes our information systems

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are hardware, our facilities, there's a lot of

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technology that we use on a daily basis because when

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you look at our functional areas, it's all over

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the map. Rec sports folks from Virginia Tech yesterday

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were talking to me about checking in swiping things in

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mobile check ins on stuff for students because they're all

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about ipads and whatnot or facilities folks. I mean

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, wireless issues like wifi issues are huge, like

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residents halls and wifi and then you you get into

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students downloading stuff and student conduct issues and cyber bullying

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. There's all kinds of interesting sort of psychosocial and

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hardware and stuff that is this massive umbrella of technology

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and I think that that's one of the issues that

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we've struggled with as a profession because we We can't

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sort of grapple with all of it all at once

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. And so it's much easier to think. Technology

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and student affairs is Twitter because it's 140 characters in

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his short and sweet. And by the way,

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are you public yet on Twitter? Okay. This

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guy's got a private account on twitter, we're going

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to get in public today just saying, yeah,

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because otherwise I'm gonna get grumpy and we don't want

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that. All right, because if I get grumpy

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, you're gonna be grumpy and I'm already kind of

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growly because I've only had like four cups of coffee

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. I need more, it's over there when I

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need a sip. So I want to start with

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this question here. And I posed this question at

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Nasa's annual conference this year and I said, are

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there any student affairs graduate programs that have positioned themselves

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as being leaders in student affairs technology? Yeah,

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anybody you know of any. Yeah. We got

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a lot of student affairs graduate programs, higher ed

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prep programs, anybody know of any programs. It

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is the lowest of all hanging fruit in our field

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for a graduate program in student affairs to say we're

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going to be the ones that take the lead in

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technology when it comes to developing a curriculum that prepares

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our student affairs practitioners for the future as opposed to

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preparing folks for the jobs of yesterday. Because a

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lot of our prep programs are still doing the same

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thing. And guess what? Student development theory hasn't

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changed a lot. And that's okay because we can

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apply it to the new stuff. But at the

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end of the day, who's doing the tech,

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who's doing the tech charge by the way, we're

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at Virginia tech. So it could be convenient for

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Virginia tech to do it because I think what has

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happened is, and when I talk with graduate students

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, especially around the country, is there is this

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focus on this extremely narrow demographic of students. A

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lot of people in student affairs want to work with

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that 18-24 year old on campus demographic. You go

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to grad school, who do you want to work

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with? You want to work with the people who

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are kind of related to that experience that you had

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. A lot of student affairs folks want to work

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with the people who remind them of themselves and on

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campus student who lives in the residence hall that traditionally

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aged student. And that just narrows the demographic of

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the people that we could possibly work with as professionals

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as practitioners. And so I started writing about this

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on my blog Inside Higher Ed because I like to

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shake it up and I like to ask the tough

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questions because if we don't ask tough questions, we're

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not going to have a profession down the road.

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Eventually. It's just, that's the way it's going

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to be when you see people from other areas getting

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the jobs that we traditionally hold, that worries me

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. So I asked this question, I said,

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can we bridge the schism? Because every blog post

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should include the words schism. I had to look

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it up, how to spell it. I knew

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it in my head. I'm like, I'm not

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even sure how to spell that, but online learners

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and student affairs who is doing amazing work in student

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affairs, supporting online learners nationally. Hello University of

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phoenix Capella Kaplan. Yeah, never heard of him

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. They're the quote evil for profits. They are

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kicking our butts folks. If you're in the nonprofit

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sector and you want to do student affairs stuff with

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online learners, you look to the for profit sector

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because they have realized that it's not just about getting

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people in the door, it's about retaining them and

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they kind of did it because the federal government said

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we're going to come at you if you just keep

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getting him out in the door and then not graduating

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. Yeah, non profits have got to realize that

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online students are here. It's huge. And student

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affairs when you're thinking about developing things today and sort

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of being creative when it comes to technology and supporting

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students, we've got to figure out what it means

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to support all students, not just a very select

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few because how many of you in this room have

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an institution, you work at an institution that has

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a lot of online learners, a few of you

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, some of you like, I don't want to

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admit it because then you'll call me and then there's

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this and this is something I put on twitter a

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little while ago, so we're acting like thousands of

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online only students aren't already here as if it's the

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future, right? Like the whole mood conversation is

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just going to happen eventually. But that disruption piece

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is happening right now. There are thousands upon thousands

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of online students and they need advising, they need

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career services, they need leadership, they need engagement

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, they need all the things that we bring to

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on campus, but we got to figure out what

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to translate it to that off campus environment, that

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online environment. And I can't wait until someone writes

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this grad students, you need something to write,

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you need something to think about the online student learning

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imperative, right? Hashtag things that have not been

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written yet. As in please write it because we

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don't have that yet. We don't have those definitive

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documents about what it means to do our work,

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the work that we've been trained in sort of in

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the traditional paradigm, but in that online space.

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Yeah, because this is what happens. I think

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what's going to happen student affairs profession when a large

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number of students are online only S. A grads

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. Are you ready? I talked to 50 s

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. A grads at a campus the other day,

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I said, quick show of hands, how many

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of you want to work with online only learners?

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Nobody raised their hands. And then I said,

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how many of you want jobs? And they all

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raised their hands? And I thought, I love

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irony because it's not about classroom only now this is

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blackboard mobile, the way it used to look,

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they're coming out with a new design, but it's

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about how do we insert soon affairs into this paradigm

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when people are accessing learning and curriculum and courses and

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discussion groups with their ipad and they're never setting foot

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on campus. And then I was thinking to myself

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, how many of you? So the grad students

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in the room? How many of you have a

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formal technology class as part of your curriculum? It's

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not just an optional thing. Sometimes the technology classes

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optional, which I think is kind of interesting in

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itself, anybody. One guy. Yeah. Where

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do you go to school? No way. Yeah

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. Very. Okay. Great. Yeah. More

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like Edtech type stuff. Yeah. Text got some

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good stuff around that. I was thinking to myself

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, wouldn't it be cool? And student affairs if

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we had a mook for student affairs, technology created

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by the best thinkers in this space, all across

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our profession that everybody who's a graduate student student affairs

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could access so that we have sort of a baseline

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for technology and student affairs. Yeah. Thought,

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you know, it's kind of a simple idea.

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It wouldn't be that hard to execute. Does everyone

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know what a book is? Yeah, mook is

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a massive, massively open online course. And here's

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the thing, if you work in higher education and

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I'm not picking on you over there, but if

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you work in higher education and you don't know what

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a book is, that says a lot about what

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it means for our commitment for learning about what's going

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on this space. Because inside Higher Ed, if

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it was a drinking game, you'd be drunk because

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they mentioned moocs all the time and it's not just

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me. People write about moocs constantly. The Chronicle

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Inside Higher Ed, Even the new york times is

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writing about it. And there's massive ones out there

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. Like Ed X, the folks at M I

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T came out with you got Coursera and Udacity and

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all these things that are not necessarily on our radar

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because for the, on the sort of that mindset

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of on campus and brick and mortar, it's not

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necessarily our jam, but we got to start thinking

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about it because when I said, maybe we should

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create a book for student affairs technology, a guy

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actually asked me what it was. And so I

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sent him the link to let me google that for

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00:18:33.750 --> 00:18:41.299 A:middle L:90%
you because I was like, are you freaking kidding

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me? You can google it M 00 C.

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And I was like, what do I have to

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do? And then john, who I have a

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lot of respect for, I think you actually just

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got a fully tenured position. Um and some sort

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of, you know, those titles like the so

409
00:19:03.170 --> 00:19:04.730 A:middle L:90%
and so, so and so endowed, fully professorship

410
00:19:04.740 --> 00:19:07.920 A:middle L:90%
stuff, Like he's a big deal. He says

411
00:19:07.920 --> 00:19:11.509 A:middle L:90%
, sounds like a good idea. Maybe it's the

412
00:19:11.509 --> 00:19:15.170 A:middle L:90%
answer to that constant call for topics without taking things

413
00:19:15.170 --> 00:19:18.529 A:middle L:90%
out, right? Like we can't mess up the

414
00:19:18.529 --> 00:19:22.589 A:middle L:90%
basket of our pre existing stuff, right? Like

415
00:19:22.589 --> 00:19:25.460 A:middle L:90%
the there's this sort of like stuff that we can't

416
00:19:25.470 --> 00:19:29.269 A:middle L:90%
change its in granite carved in there by our forefathers

417
00:19:29.740 --> 00:19:33.109 A:middle L:90%
. Like we gotta mix it up and disrupt student

418
00:19:33.109 --> 00:19:36.359 A:middle L:90%
affairs because if we don't, again, that narrow

419
00:19:36.359 --> 00:19:37.900 A:middle L:90%
paradigm is going to be a space where very few

420
00:19:37.900 --> 00:19:41.250 A:middle L:90%
of us can exist. And there's a lot of

421
00:19:41.250 --> 00:19:44.789 A:middle L:90%
folks graduating anybody go to TPP Yeah, or c

422
00:19:44.789 --> 00:19:45.049 A:middle L:90%
. three or the new thing that they call it

423
00:19:45.049 --> 00:19:47.589 A:middle L:90%
now, like there's a lot of people going for

424
00:19:47.589 --> 00:19:52.299 A:middle L:90%
those jobs. And then there's this piece, I

425
00:19:52.299 --> 00:19:55.089 A:middle L:90%
was asked the question yesterday, do you think technology

426
00:19:55.089 --> 00:19:56.650 A:middle L:90%
needs to be a competency? Now, I'm a

427
00:19:56.650 --> 00:20:02.109 A:middle L:90%
little biased, just a smidge, right, Because

428
00:20:02.119 --> 00:20:03.789 A:middle L:90%
anybody read the professional competency document from a C P

429
00:20:03.789 --> 00:20:06.910 A:middle L:90%
A in aspe, The joint document that sort of

430
00:20:06.910 --> 00:20:07.700 A:middle L:90%
says these are the things that we all need to

431
00:20:07.700 --> 00:20:11.640 A:middle L:90%
have in our wheelhouse. And there's a couple bullet

432
00:20:11.640 --> 00:20:12.400 A:middle L:90%
points because I got the pdf file and the first

433
00:20:12.400 --> 00:20:15.269 A:middle L:90%
thing I did with the pdf as I started searching

434
00:20:15.269 --> 00:20:17.549 A:middle L:90%
for the, like, any references to technology,

435
00:20:18.440 --> 00:20:21.680 A:middle L:90%
I think there's three and one of them is just

436
00:20:21.680 --> 00:20:22.759 A:middle L:90%
a bullet point, says technology will be woven as

437
00:20:22.759 --> 00:20:26.440 A:middle L:90%
a thread throughout. I thought to myself, that's

438
00:20:26.440 --> 00:20:30.269 A:middle L:90%
great. But I don't know where it's coming from

439
00:20:30.740 --> 00:20:32.829 A:middle L:90%
, like that threat of technology, where is it

440
00:20:32.829 --> 00:20:33.640 A:middle L:90%
coming from? Like it's not built in, like

441
00:20:33.650 --> 00:20:36.180 A:middle L:90%
we're not all coming in the door with a chip

442
00:20:36.190 --> 00:20:37.700 A:middle L:90%
right in our arm going, I got it,

443
00:20:37.710 --> 00:20:40.450 A:middle L:90%
I got the thread right here. It's not built

444
00:20:40.450 --> 00:20:42.109 A:middle L:90%
in, so it's gotta come from somewhere. And

445
00:20:42.109 --> 00:20:45.470 A:middle L:90%
I started calling it the fallacy of the thread.

446
00:20:45.039 --> 00:20:48.029 A:middle L:90%
And I got a lot of flak, I got

447
00:20:48.029 --> 00:20:51.309 A:middle L:90%
a lot of flak for my thread posts because people

448
00:20:51.309 --> 00:20:52.420 A:middle L:90%
are like, no, it's going to happen.

449
00:20:52.420 --> 00:20:53.630 A:middle L:90%
And I thought to myself, it's not gonna happen

450
00:20:53.789 --> 00:20:57.569 A:middle L:90%
simply because we want it to happen. We have

451
00:20:57.569 --> 00:21:00.440 A:middle L:90%
to be reading about moocs, we have to be

452
00:21:00.440 --> 00:21:02.630 A:middle L:90%
figuring out what it means to support online. Only

453
00:21:02.630 --> 00:21:04.210 A:middle L:90%
students reading the various texts that are out there.

454
00:21:04.210 --> 00:21:07.230 A:middle L:90%
I need a Crowley has a great text on supporting

455
00:21:07.230 --> 00:21:10.519 A:middle L:90%
online learners and it has a whole section on student

456
00:21:10.519 --> 00:21:14.349 A:middle L:90%
affair stuff, but a lot of people haven't even

457
00:21:14.349 --> 00:21:17.509 A:middle L:90%
seen that. And then this is one of my

458
00:21:17.509 --> 00:21:18.670 A:middle L:90%
favorite things to, I was talking about this yesterday

459
00:21:19.940 --> 00:21:23.279 A:middle L:90%
Digital identity Development. One of the topics I think

460
00:21:23.279 --> 00:21:29.359 A:middle L:90%
on the twitter poll was civility and social media and

461
00:21:30.240 --> 00:21:32.650 A:middle L:90%
you know, students engaging in cyber bullying or students

462
00:21:32.650 --> 00:21:36.529 A:middle L:90%
saying kind of ridiculous things that maybe they shouldn't or

463
00:21:36.539 --> 00:21:38.410 A:middle L:90%
johnny Manziel, they probably should just not let him

464
00:21:38.410 --> 00:21:42.730 A:middle L:90%
have access to the internet because he's having some struggles

465
00:21:42.730 --> 00:21:45.049 A:middle L:90%
with what it means to be a celebrity at his

466
00:21:45.049 --> 00:21:48.589 A:middle L:90%
young age. But digital identity development is an area

467
00:21:48.599 --> 00:21:51.730 A:middle L:90%
that student affairs, that's, that should be our

468
00:21:51.730 --> 00:21:53.460 A:middle L:90%
wheelhouse, that is the territory that is sitting there

469
00:21:53.470 --> 00:21:56.269 A:middle L:90%
wide open for us. Because guess what we do

470
00:21:56.269 --> 00:21:59.000 A:middle L:90%
student development, we talk about engagement, we talk

471
00:21:59.000 --> 00:22:00.269 A:middle L:90%
about developing lifelong learners, we talk about, hey

472
00:22:00.269 --> 00:22:04.000 A:middle L:90%
, welcome to our community, community guidelines, developing

473
00:22:04.000 --> 00:22:07.549 A:middle L:90%
students as whole people. Well, guess what?

474
00:22:07.549 --> 00:22:10.240 A:middle L:90%
People who live in their lives online and they're putting

475
00:22:10.240 --> 00:22:11.670 A:middle L:90%
all kinds of stuff out there and they're not even

476
00:22:11.670 --> 00:22:12.440 A:middle L:90%
connecting the dots to sort of how they are in

477
00:22:12.440 --> 00:22:17.380 A:middle L:90%
person should mimic and mirror how they are. Online

478
00:22:17.390 --> 00:22:19.480 A:middle L:90%
students take all kinds of crazy stuff on social media

479
00:22:19.490 --> 00:22:22.079 A:middle L:90%
and then you talk to them face to face and

480
00:22:22.079 --> 00:22:22.390 A:middle L:90%
that's not the same person. There's a sort of

481
00:22:22.400 --> 00:22:26.079 A:middle L:90%
in congruence with how they are uh, in person

482
00:22:26.079 --> 00:22:29.769 A:middle L:90%
versus online. So that digital identity developed component think

483
00:22:29.769 --> 00:22:33.109 A:middle L:90%
about this grad students and or anyone who is interested

484
00:22:33.109 --> 00:22:34.930 A:middle L:90%
in writing. We don't have anything that talks about

485
00:22:34.930 --> 00:22:38.509 A:middle L:90%
digital identity development in conjunction with student of student development

486
00:22:38.509 --> 00:22:42.359 A:middle L:90%
theory and what we do. It's just there waiting

487
00:22:42.359 --> 00:22:44.670 A:middle L:90%
for you to write about it. You need a

488
00:22:44.670 --> 00:22:52.059 A:middle L:90%
project totally there. Then there's this piece too about

489
00:22:52.940 --> 00:22:56.829 A:middle L:90%
digital natives versus digital immigrants. This guy Mark Krinsky

490
00:22:56.829 --> 00:22:59.759 A:middle L:90%
wrote this piece, he talks about digital natives and

491
00:22:59.759 --> 00:23:00.660 A:middle L:90%
digital immigrants and it was sort of the, you

492
00:23:00.660 --> 00:23:03.059 A:middle L:90%
know, if you grow up with these devices,

493
00:23:03.059 --> 00:23:04.160 A:middle L:90%
you grew up with these technologies, it's gonna be

494
00:23:04.160 --> 00:23:07.059 A:middle L:90%
a little bit easier for you to figure them out

495
00:23:07.069 --> 00:23:08.869 A:middle L:90%
almost automatically versus you know, if you're a digital

496
00:23:08.880 --> 00:23:11.059 A:middle L:90%
immigrant, you're coming into it late in the game

497
00:23:12.240 --> 00:23:15.009 A:middle L:90%
. But what happened is, I think it's happening

498
00:23:15.019 --> 00:23:18.670 A:middle L:90%
with our profession and it's a bit generational, but

499
00:23:19.240 --> 00:23:21.799 A:middle L:90%
people sort of said, well, students got this

500
00:23:21.799 --> 00:23:23.299 A:middle L:90%
stuff, I don't know if you've noticed, but

501
00:23:23.299 --> 00:23:27.119 A:middle L:90%
students, especially traditionally aged students, they don't got

502
00:23:27.119 --> 00:23:33.200 A:middle L:90%
it in terms of technology fluency and competency and skill

503
00:23:33.420 --> 00:23:37.279 A:middle L:90%
is good sort of fluency with technologies around entertainment And

504
00:23:37.279 --> 00:23:40.279 A:middle L:90%
fun and texting one another. But when it comes

505
00:23:40.279 --> 00:23:44.779 A:middle L:90%
to using even google searches or linked in for career

506
00:23:44.779 --> 00:23:49.680 A:middle L:90%
stuff or using maybe Microsoft word tracked changes the stuff

507
00:23:49.680 --> 00:23:52.430 A:middle L:90%
that professionals we just sort of get after a while

508
00:23:53.240 --> 00:23:56.099 A:middle L:90%
. So I think we're moving towards this piece now

509
00:23:56.099 --> 00:24:02.599 A:middle L:90%
more of sort of digital wisdom and student affairs who's

510
00:24:02.599 --> 00:24:04.009 A:middle L:90%
gonna teach students not only digital identity, but in

511
00:24:04.009 --> 00:24:07.279 A:middle L:90%
first year experience courses and orientation. Just kind of

512
00:24:07.279 --> 00:24:10.190 A:middle L:90%
getting a feel for what students are at in terms

513
00:24:10.190 --> 00:24:11.640 A:middle L:90%
of their technology needs and their skills because that digital

514
00:24:11.640 --> 00:24:15.950 A:middle L:90%
divide that we don't talk about nearly enough anymore is

515
00:24:15.950 --> 00:24:19.009 A:middle L:90%
still there. I was home to my parents house

516
00:24:19.009 --> 00:24:21.700 A:middle L:90%
in Iowa a couple years ago and I need to

517
00:24:21.700 --> 00:24:25.509 A:middle L:90%
get online to put it in an article for Inside

518
00:24:25.509 --> 00:24:26.980 A:middle L:90%
Higher Ed. And I was trying to tether my

519
00:24:26.980 --> 00:24:30.279 A:middle L:90%
phone because I knew that my parents had just dial

520
00:24:30.279 --> 00:24:33.279 A:middle L:90%
up 14 4 modem dial up access. There's just

521
00:24:33.279 --> 00:24:36.269 A:middle L:90%
a few years ago and I couldn't get service with

522
00:24:36.269 --> 00:24:37.490 A:middle L:90%
my phone. It would not tether because there wasn't

523
00:24:37.490 --> 00:24:40.990 A:middle L:90%
a tower that I could get access to. And

524
00:24:40.990 --> 00:24:41.880 A:middle L:90%
I'm telling my daddy, what are you trying to

525
00:24:41.880 --> 00:24:44.759 A:middle L:90%
do? I said well I need to get online

526
00:24:44.769 --> 00:24:47.269 A:middle L:90%
because I need to post this because I'm on deadline

527
00:24:47.940 --> 00:24:51.779 A:middle L:90%
. My dad says quote it's cool eric we have

528
00:24:51.779 --> 00:24:56.319 A:middle L:90%
the broad band. And I said, oh really

529
00:24:56.319 --> 00:25:00.619 A:middle L:90%
dad, you have the broadband, tell me more

530
00:25:00.619 --> 00:25:02.180 A:middle L:90%
. And he says just go outside of the house

531
00:25:02.180 --> 00:25:03.910 A:middle L:90%
, just go outside and look look on this corner

532
00:25:03.920 --> 00:25:06.680 A:middle L:90%
and I look outside of the corner of the house

533
00:25:06.690 --> 00:25:07.670 A:middle L:90%
near where my bedroom used to be. And there's

534
00:25:07.670 --> 00:25:11.589 A:middle L:90%
this gigantic white box fixed to the corner of the

535
00:25:11.589 --> 00:25:11.970 A:middle L:90%
house. And I said Dad and what's that?

536
00:25:11.970 --> 00:25:15.549 A:middle L:90%
He said it's a satellite receiver, it connects to

537
00:25:15.549 --> 00:25:18.500 A:middle L:90%
the internet. And I said really you can go

538
00:25:18.500 --> 00:25:18.890 A:middle L:90%
check it out. And so I go on their

539
00:25:18.890 --> 00:25:21.940 A:middle L:90%
computer and the computer is really old. But the

540
00:25:21.940 --> 00:25:23.859 A:middle L:90%
internet was lightning fast. So my parents had the

541
00:25:23.859 --> 00:25:29.769 A:middle L:90%
broadband and it was just phenomenal to me that all

542
00:25:29.769 --> 00:25:32.319 A:middle L:90%
of a sudden, you know that technology is sort

543
00:25:32.319 --> 00:25:34.500 A:middle L:90%
of available to them. But still the digital divide

544
00:25:34.500 --> 00:25:38.460 A:middle L:90%
in rural Iowa is extremely legitimate and it's extremely legitimate

545
00:25:38.460 --> 00:25:41.619 A:middle L:90%
from a socio economic standpoint. It is a big

546
00:25:41.619 --> 00:25:45.059 A:middle L:90%
deal. We got to talk about it. You

547
00:25:45.059 --> 00:25:48.059 A:middle L:90%
got a question over there. Yeah. Little bit

548
00:25:48.059 --> 00:25:52.519 A:middle L:90%
on top. I don't really like rules. So

549
00:25:52.519 --> 00:25:53.109 A:middle L:90%
go for it. I quit my job to go

550
00:25:53.109 --> 00:26:00.460 A:middle L:90%
do this. Yeah. You sure? I'm hoping

551
00:26:02.039 --> 00:26:07.640 A:middle L:90%
one of the session social justice. Whatever the topic

552
00:26:07.440 --> 00:26:12.960 A:middle L:90%
. Yeah. Sometimes. Right. That's exclusive.

553
00:26:14.839 --> 00:26:18.160 A:middle L:90%
Right here in digital media versus digital images sometimes.

554
00:26:19.140 --> 00:26:26.819 A:middle L:90%
Mhm. Not because they seven don't know. Can't

555
00:26:26.819 --> 00:26:30.819 A:middle L:90%
catch up signal. In fact, you're setting stop

556
00:26:30.829 --> 00:26:34.619 A:middle L:90%
the meeting. They grew up, Captain philosophies that

557
00:26:34.630 --> 00:26:38.920 A:middle L:90%
were all lifetime learning. So always drunk. All

558
00:26:38.920 --> 00:26:42.059 A:middle L:90%
right. Last night with the director. She's 16

559
00:26:42.940 --> 00:26:47.119 A:middle L:90%
. Must be here if I see it. I'm

560
00:26:47.119 --> 00:26:52.559 A:middle L:90%
growing all right. Where? Yeah. Kids somewhere

561
00:26:52.039 --> 00:26:59.809 A:middle L:90%
. Yeah. Blackberry four. I think sometimes people

562
00:26:59.809 --> 00:27:04.690 A:middle L:90%
away okay. Can lot of technology if it doesn't

563
00:27:04.690 --> 00:27:10.559 A:middle L:90%
serve anybody purpose fine. And it's okay. That

564
00:27:11.039 --> 00:27:14.250 A:middle L:90%
yeah. The great fact, I just when I

565
00:27:14.250 --> 00:27:17.480 A:middle L:90%
saw that I think of something right? People in

566
00:27:17.480 --> 00:27:22.690 A:middle L:90%
front. Mhm. Just outlined. Okay, person

567
00:27:22.690 --> 00:27:29.480 A:middle L:90%
that said that. How about that? But we

568
00:27:29.480 --> 00:27:32.710 A:middle L:90%
can do this. Like that's also part became part

569
00:27:32.710 --> 00:27:34.910 A:middle L:90%
of you have our economies. That topic. There's

570
00:27:34.910 --> 00:27:38.730 A:middle L:90%
a lot of Yeah. Okay. Yeah. Do

571
00:27:38.730 --> 00:27:47.690 A:middle L:90%
you like Mhm. Yeah. Yeah. Well,

572
00:27:47.690 --> 00:27:49.329 A:middle L:90%
a couple of thoughts on that really quick one.

573
00:27:49.329 --> 00:27:52.650 A:middle L:90%
Is that blackberry? I love those commercials because they're

574
00:27:52.650 --> 00:27:56.400 A:middle L:90%
talking about like they invented facetime now because like they

575
00:27:56.400 --> 00:27:56.650 A:middle L:90%
just got there. But they're like, we did

576
00:27:56.650 --> 00:27:59.920 A:middle L:90%
it, we made it. The second thing is

577
00:27:59.920 --> 00:28:02.289 A:middle L:90%
we love to polarize the conversation, right? That's

578
00:28:02.289 --> 00:28:03.789 A:middle L:90%
why Prince Key. When Mark Pinsky wrote the digital

579
00:28:03.789 --> 00:28:07.690 A:middle L:90%
native digital immigrant piece, people loved it because it

580
00:28:07.700 --> 00:28:08.529 A:middle L:90%
gave them one or the other, right? A

581
00:28:08.529 --> 00:28:11.410 A:middle L:90%
black and white sort of sphere to look at things

582
00:28:11.410 --> 00:28:12.670 A:middle L:90%
as opposed to that nuance of, of wisdom.

583
00:28:12.670 --> 00:28:15.210 A:middle L:90%
And that's where when my, when my grandmother was

584
00:28:15.210 --> 00:28:18.230 A:middle L:90%
alive, my mom's mom, She was Super Techie

585
00:28:18.240 --> 00:28:21.690 A:middle L:90%
. She was getting onto Facebook and sending emails and

586
00:28:21.690 --> 00:28:22.700 A:middle L:90%
doing all kinds of stuff that for her at 80

587
00:28:22.700 --> 00:28:26.670 A:middle L:90%
I think was 84. She was like, whatever

588
00:28:26.670 --> 00:28:27.140 A:middle L:90%
, I'm just gonna do this. But then you

589
00:28:27.140 --> 00:28:29.809 A:middle L:90%
talk to, you know, I was talking to

590
00:28:29.809 --> 00:28:32.170 A:middle L:90%
a guy last night was 18, he's like,

591
00:28:32.170 --> 00:28:33.710 A:middle L:90%
I'm not gonna get on facebook, I don't need

592
00:28:33.710 --> 00:28:36.009 A:middle L:90%
this stuff, you know? And so I think

593
00:28:36.009 --> 00:28:37.680 A:middle L:90%
we have to we have to be careful when we

594
00:28:37.680 --> 00:28:38.559 A:middle L:90%
assume that it's a generational thing, you know,

595
00:28:38.559 --> 00:28:41.710 A:middle L:90%
like all young people are on this and if you're

596
00:28:41.710 --> 00:28:42.099 A:middle L:90%
a little older, you're not gonna be on this

597
00:28:42.099 --> 00:28:45.160 A:middle L:90%
and it's it's not that, but we just we

598
00:28:45.160 --> 00:28:48.579 A:middle L:90%
get sucked into very dualistic thinking, right, any

599
00:28:48.579 --> 00:28:51.549 A:middle L:90%
fans of Perry in here, that's a grad students

600
00:28:51.549 --> 00:28:52.140 A:middle L:90%
, you're not getting credit for this, but I

601
00:28:52.140 --> 00:28:55.960 A:middle L:90%
thought I'd just ask, you know, But the

602
00:28:55.960 --> 00:28:57.140 A:middle L:90%
biggest thing about all this, this whole conversation around

603
00:28:57.140 --> 00:29:03.519 A:middle L:90%
technology and digital identity and supporting online learners comes down

604
00:29:03.519 --> 00:29:07.180 A:middle L:90%
to one very simple thing, some of you want

605
00:29:07.180 --> 00:29:12.480 A:middle L:90%
jobs and those of us that have jobs, things

606
00:29:12.480 --> 00:29:15.700 A:middle L:90%
are going to be shifting. There's this really sort

607
00:29:15.700 --> 00:29:18.250 A:middle L:90%
of depressing kind of mindset amongst a lot of the

608
00:29:18.250 --> 00:29:19.750 A:middle L:90%
folks in higher ed who do a lot of the

609
00:29:19.750 --> 00:29:22.890 A:middle L:90%
high level thinking around sort of disruption in the future

610
00:29:22.890 --> 00:29:25.720 A:middle L:90%
for higher education. They talk about the bubble a

611
00:29:25.720 --> 00:29:27.619 A:middle L:90%
lot how the bubble is going to explode and campuses

612
00:29:27.619 --> 00:29:30.420 A:middle L:90%
are going to start closing left and right, especially

613
00:29:30.420 --> 00:29:33.809 A:middle L:90%
like small private liberal institutions, liberal our institutions.

614
00:29:33.809 --> 00:29:36.089 A:middle L:90%
And I think to myself that's a really sad story

615
00:29:36.099 --> 00:29:37.900 A:middle L:90%
. Like I don't want that to happen. I

616
00:29:37.900 --> 00:29:40.079 A:middle L:90%
want more colleges, I want more universities, I

617
00:29:40.079 --> 00:29:41.670 A:middle L:90%
want more learning to take place granted. It's okay

618
00:29:41.670 --> 00:29:44.299 A:middle L:90%
that learning is taking place online, but I really

619
00:29:44.299 --> 00:29:47.440 A:middle L:90%
want to close facilities because there's a lot of stuff

620
00:29:47.440 --> 00:29:49.309 A:middle L:90%
that happens, right? Anybody in leadership and activities

621
00:29:49.309 --> 00:29:52.329 A:middle L:90%
here in the room. Yeah. Like how do

622
00:29:52.329 --> 00:29:53.240 A:middle L:90%
you translate a lot of that to the online space

623
00:29:53.240 --> 00:29:56.200 A:middle L:90%
? It's very difficult student organizations and different things that

624
00:29:56.230 --> 00:29:59.849 A:middle L:90%
we know how to do in person. But it's

625
00:29:59.849 --> 00:30:02.250 A:middle L:90%
just a little bit different when you're talking about it

626
00:30:02.259 --> 00:30:07.109 A:middle L:90%
online. So where are we going? They may

627
00:30:07.109 --> 00:30:11.859 A:middle L:90%
watch this first of all like on Youtube on your

628
00:30:11.859 --> 00:30:15.190 A:middle L:90%
computer, you can watch a guy jumped from this

629
00:30:15.190 --> 00:30:19.670 A:middle L:90%
thing and free fall for like an hour. Mhm

630
00:30:21.650 --> 00:30:23.130 A:middle L:90%
. Clearly he was all hopped up on Red Bull

631
00:30:23.130 --> 00:30:26.420 A:middle L:90%
. That's the only reason anybody would ever do that

632
00:30:26.430 --> 00:30:27.150 A:middle L:90%
. But I thought to myself, that's really cool

633
00:30:27.150 --> 00:30:29.509 A:middle L:90%
technology. I mean we kind of take it for

634
00:30:29.509 --> 00:30:32.099 A:middle L:90%
granted anymore that we can watch something live on Youtube

635
00:30:32.099 --> 00:30:33.769 A:middle L:90%
or anything of a guy jumping out of space.

636
00:30:34.539 --> 00:30:37.609 A:middle L:90%
Like it's kind of futuristic. And yet when I

637
00:30:37.609 --> 00:30:40.259 A:middle L:90%
think about where we're going, when it comes to

638
00:30:40.259 --> 00:30:44.809 A:middle L:90%
technology automatically, think about one thing I think about

639
00:30:44.819 --> 00:30:48.579 A:middle L:90%
mobile, think about mobile devices and mobile access and

640
00:30:48.579 --> 00:30:51.859 A:middle L:90%
sort of the ubiquity of so many of us,

641
00:30:52.640 --> 00:30:56.690 A:middle L:90%
even my dad carrying small computers in our pockets that

642
00:30:56.690 --> 00:30:59.059 A:middle L:90%
enable us to do a lot of really cool things

643
00:30:59.160 --> 00:31:00.519 A:middle L:90%
. I mean, even the Samsung here, this

644
00:31:00.519 --> 00:31:03.660 A:middle L:90%
is the advertisers, the Life Companion, this was

645
00:31:03.660 --> 00:31:07.130 A:middle L:90%
on their media materials, anybody have one of these

646
00:31:07.130 --> 00:31:11.359 A:middle L:90%
things, It's like G4 or whatever, you know

647
00:31:11.369 --> 00:31:12.789 A:middle L:90%
, they're like sushi platters, it's so big,

648
00:31:12.799 --> 00:31:18.279 A:middle L:90%
like what's up? There's so, I mean like

649
00:31:18.279 --> 00:31:19.769 A:middle L:90%
the notes you have to have a stylist for it

650
00:31:21.339 --> 00:31:22.880 A:middle L:90%
, it's like we're going backwards, you know,

651
00:31:22.880 --> 00:31:23.789 A:middle L:90%
it used to be spongy, like super tiny,

652
00:31:23.799 --> 00:31:26.240 A:middle L:90%
right? You're one of the smallest phone you could

653
00:31:26.240 --> 00:31:29.119 A:middle L:90%
get and you couldn't really press the buttons, you

654
00:31:29.119 --> 00:31:30.849 A:middle L:90%
press three or four at a time with your thumb

655
00:31:30.240 --> 00:31:32.539 A:middle L:90%
, would you like it's super small, so it's

656
00:31:32.539 --> 00:31:34.210 A:middle L:90%
cool and now we're like big, we're just gonna

657
00:31:34.210 --> 00:31:38.859 A:middle L:90%
go big again. But I love stuff like square

658
00:31:40.539 --> 00:31:42.250 A:middle L:90%
where anybody can get the little square module, pop

659
00:31:42.250 --> 00:31:45.000 A:middle L:90%
it into an I. Device and swipe credit cards

660
00:31:45.000 --> 00:31:48.170 A:middle L:90%
and take transactions. This is my coffee shop now

661
00:31:48.170 --> 00:31:51.069 A:middle L:90%
that I go to. I love signing my signature

662
00:31:51.069 --> 00:31:52.630 A:middle L:90%
with my finger. It's far better than I do

663
00:31:52.630 --> 00:31:56.220 A:middle L:90%
with a pen. I can't, I can't write

664
00:31:56.220 --> 00:31:59.630 A:middle L:90%
that nice with a pen, but it's like this

665
00:31:59.630 --> 00:32:00.789 A:middle L:90%
ubiquity of services now when it comes to mobile and

666
00:32:00.789 --> 00:32:04.000 A:middle L:90%
what we can do with mobile, this is from

667
00:32:04.000 --> 00:32:08.589 A:middle L:90%
my refrigerator's troubleshooting guide how to connect to wifi.

668
00:32:08.599 --> 00:32:10.500 A:middle L:90%
Yeah, it can connect to wifi. I don't

669
00:32:10.500 --> 00:32:13.670 A:middle L:90%
know really what I do with that part of it

670
00:32:14.640 --> 00:32:15.500 A:middle L:90%
, but you've got Q. R. Codes there

671
00:32:15.500 --> 00:32:17.390 A:middle L:90%
that can help you figure out what's wrong. You

672
00:32:17.390 --> 00:32:19.980 A:middle L:90%
scan it with your phone, takes you to a

673
00:32:19.980 --> 00:32:22.210 A:middle L:90%
video. I thought to myself, this is pretty

674
00:32:22.210 --> 00:32:24.430 A:middle L:90%
cool that there's sort of this internet of things going

675
00:32:24.430 --> 00:32:30.700 A:middle L:90%
on that connects to mobile or even I like broke

676
00:32:30.710 --> 00:32:31.390 A:middle L:90%
, you know the library at brock. I love

677
00:32:31.390 --> 00:32:34.490 A:middle L:90%
the folks up in candidates are doing some cool stuff

678
00:32:34.490 --> 00:32:36.450 A:middle L:90%
up there and broke but just, you know having

679
00:32:36.450 --> 00:32:38.059 A:middle L:90%
chargers and I know that you get the chargers here

680
00:32:38.059 --> 00:32:40.250 A:middle L:90%
, right. A little device out there you go

681
00:32:40.250 --> 00:32:43.980 A:middle L:90%
and plug in like just stuff like that. You

682
00:32:43.980 --> 00:32:45.500 A:middle L:90%
know, a few years ago we never would have

683
00:32:45.509 --> 00:32:47.750 A:middle L:90%
had, it's all about mobile on the go.

684
00:32:47.759 --> 00:32:53.609 A:middle L:90%
Our students aren't necessarily bringing desktops in laptops. Okay

685
00:32:53.950 --> 00:32:57.549 A:middle L:90%
. It's about tablets and bring your own device.

686
00:32:58.140 --> 00:32:59.559 A:middle L:90%
But some of you, I guarantee you have a

687
00:32:59.559 --> 00:33:02.589 A:middle L:90%
desktop computer at your desk that has dust bunnies in

688
00:33:02.589 --> 00:33:07.269 A:middle L:90%
it, the size of actual bunnies like a Dell

689
00:33:07.640 --> 00:33:10.670 A:middle L:90%
. Yeah. Underneath you've been there. Haven't checked

690
00:33:10.670 --> 00:33:13.170 A:middle L:90%
it out for a while. It's a little dusty

691
00:33:13.640 --> 00:33:15.099 A:middle L:90%
. I want to clean that out just saying it's

692
00:33:15.099 --> 00:33:17.440 A:middle L:90%
kind of a fire hazard. Or even like any

693
00:33:17.440 --> 00:33:20.990 A:middle L:90%
apple fans in here. Uh huh. A few

694
00:33:20.990 --> 00:33:23.700 A:middle L:90%
of us. It's cool represent he's holding it up

695
00:33:23.710 --> 00:33:27.210 A:middle L:90%
well done. But even just like the cool stuff

696
00:33:27.210 --> 00:33:30.150 A:middle L:90%
that they're doing with interface design and apps and the

697
00:33:30.150 --> 00:33:31.269 A:middle L:90%
apps that you use, you think about which apps

698
00:33:31.269 --> 00:33:34.579 A:middle L:90%
are the neat ones, which ones you like and

699
00:33:34.579 --> 00:33:37.009 A:middle L:90%
you think how do we sort of translate this the

700
00:33:37.009 --> 00:33:37.890 A:middle L:90%
world that we live in? Like how many student

701
00:33:37.890 --> 00:33:45.450 A:middle L:90%
affairs apps are there? What we're working on it

702
00:33:45.460 --> 00:33:47.950 A:middle L:90%
? Yeah. There's not a lot of stuff that's

703
00:33:47.950 --> 00:33:51.160 A:middle L:90%
specific to us if I go too edgy cause anybody

704
00:33:51.160 --> 00:33:54.279 A:middle L:90%
go to educ cause it's the massive higher education technology

705
00:33:54.279 --> 00:33:58.500 A:middle L:90%
conference. Everybody is there for the most part except

706
00:33:58.500 --> 00:34:00.670 A:middle L:90%
us. It's the C. I. O.

707
00:34:00.670 --> 00:34:05.759 A:middle L:90%
S the CDOS provos and they're talking about what students

708
00:34:05.759 --> 00:34:07.670 A:middle L:90%
want. They're always saying this is what students want

709
00:34:07.039 --> 00:34:12.329 A:middle L:90%
. Like there are no students here and actually the

710
00:34:12.329 --> 00:34:15.480 A:middle L:90%
people that talk to students outside the classroom, they're

711
00:34:15.480 --> 00:34:16.780 A:middle L:90%
not here either. It's really interesting. We've got

712
00:34:16.780 --> 00:34:20.170 A:middle L:90%
to go to these events. One of the things

713
00:34:20.170 --> 00:34:21.380 A:middle L:90%
to I want to share really quick as this app

714
00:34:21.380 --> 00:34:22.849 A:middle L:90%
. Has anybody seen this? I translate voice.

715
00:34:25.440 --> 00:34:30.820 A:middle L:90%
Do you have international students at your campus? Maybe

716
00:34:30.409 --> 00:34:31.980 A:middle L:90%
it's a trick question. A lot of most of

717
00:34:31.980 --> 00:34:36.960 A:middle L:90%
my questions are traps. Yeah, it's really slick

718
00:34:37.639 --> 00:34:38.860 A:middle L:90%
, you know, because it's a great way to

719
00:34:38.869 --> 00:34:43.380 A:middle L:90%
translate language. You know, it's like this universal

720
00:34:43.380 --> 00:34:45.550 A:middle L:90%
translator you can have in your phone via this app

721
00:34:45.550 --> 00:34:50.800 A:middle L:90%
and it just works. And I think about in

722
00:34:50.800 --> 00:34:53.789 A:middle L:90%
terms of sort of working with folks from various countries

723
00:34:53.789 --> 00:34:58.389 A:middle L:90%
, working with folks whose first language isn't english or

724
00:34:58.389 --> 00:35:00.639 A:middle L:90%
study abroad, students go abroad, they have this

725
00:35:00.639 --> 00:35:02.449 A:middle L:90%
on their phone. There's a lot of really cool

726
00:35:02.449 --> 00:35:05.300 A:middle L:90%
apps out there and we've got to sort of tap

727
00:35:05.300 --> 00:35:07.320 A:middle L:90%
into this stuff because it's not just about entertainment,

728
00:35:07.320 --> 00:35:08.210 A:middle L:90%
it's not just about the fun stuff, it's about

729
00:35:08.219 --> 00:35:12.170 A:middle L:90%
utility. And this is honestly, this is like

730
00:35:12.170 --> 00:35:15.070 A:middle L:90%
Star Wars, Star trek type stuff 10 years ago

731
00:35:15.070 --> 00:35:16.090 A:middle L:90%
, you said, can you do this with your

732
00:35:16.090 --> 00:35:17.880 A:middle L:90%
phone? You said no way, it's not possible

733
00:35:17.880 --> 00:35:21.849 A:middle L:90%
now. It's so awesome and the voices are great

734
00:35:21.860 --> 00:35:22.280 A:middle L:90%
. I love, I'll just spits back to being

735
00:35:22.280 --> 00:35:23.960 A:middle L:90%
spanish a lot of times. That's what I'm doing

736
00:35:23.960 --> 00:35:29.780 A:middle L:90%
usually with it. Yeah. And then there's this

737
00:35:29.780 --> 00:35:30.690 A:middle L:90%
piece. How many of you have redesigned your,

738
00:35:30.699 --> 00:35:36.860 A:middle L:90%
your student affairs website in the past year? Very

739
00:35:36.860 --> 00:35:39.760 A:middle L:90%
few couple. Okay. And was it responsive?

740
00:35:40.239 --> 00:35:44.130 A:middle L:90%
Yeah. Okay, I'm getting ahead shake like this

741
00:35:44.130 --> 00:35:46.110 A:middle L:90%
, which probably means no, anybody know what responsive

742
00:35:46.110 --> 00:35:51.360 A:middle L:90%
is got a couple. Okay. Responsive design when

743
00:35:51.360 --> 00:35:52.210 A:middle L:90%
it comes to the web is any time you go

744
00:35:52.210 --> 00:35:54.510 A:middle L:90%
to a web page, it looks good on a

745
00:35:54.510 --> 00:35:59.039 A:middle L:90%
big screen, looks good on a tablet because it

746
00:35:59.039 --> 00:36:00.170 A:middle L:90%
kind of Accordions in. It loses some of its

747
00:36:00.170 --> 00:36:02.619 A:middle L:90%
sort of extra design features. And then you look

748
00:36:02.619 --> 00:36:05.829 A:middle L:90%
at it on a phone and it kind of Accordions

749
00:36:05.829 --> 00:36:07.280 A:middle L:90%
and even more things you don't really see, it

750
00:36:07.280 --> 00:36:09.300 A:middle L:90%
loses some more features and the menu options get a

751
00:36:09.300 --> 00:36:12.019 A:middle L:90%
little fatter a little bigger, a little bit more

752
00:36:12.019 --> 00:36:15.000 A:middle L:90%
friendly to your finger. And that's responsive design because

753
00:36:15.000 --> 00:36:17.389 A:middle L:90%
we talk about mobile and web and we'll talk about

754
00:36:17.389 --> 00:36:19.800 A:middle L:90%
it as if it's sort of the same thing.

755
00:36:19.800 --> 00:36:22.280 A:middle L:90%
But we should just be talking about web access because

756
00:36:22.280 --> 00:36:23.699 A:middle L:90%
eventually we're gonna talk about web access is being on

757
00:36:23.699 --> 00:36:25.610 A:middle L:90%
a desktop or on a computer screen. That's this

758
00:36:25.610 --> 00:36:28.909 A:middle L:90%
big we're gonna talk about is just you're getting online

759
00:36:28.920 --> 00:36:30.250 A:middle L:90%
and it's probably going to be on a mobile device

760
00:36:30.630 --> 00:36:32.920 A:middle L:90%
. And so many of our student affairs websites,

761
00:36:32.920 --> 00:36:35.519 A:middle L:90%
they've been around for a while, right? Like

762
00:36:35.519 --> 00:36:37.730 A:middle L:90%
the copyright date on the bottom. It's a good

763
00:36:37.730 --> 00:36:38.989 A:middle L:90%
indicator, like you go to school. This is

764
00:36:38.989 --> 00:36:43.090 A:middle L:90%
copyright 1997. Like, yeah, they've been around

765
00:36:43.090 --> 00:36:45.500 A:middle L:90%
a little while. They're still using tables and their

766
00:36:45.500 --> 00:36:52.159 A:middle L:90%
design and everything. This is just a safer today

767
00:36:53.630 --> 00:36:55.380 A:middle L:90%
. Yeah, I want to throw that in there

768
00:36:55.389 --> 00:36:58.190 A:middle L:90%
. This is uh, this is that black words

769
00:36:58.190 --> 00:37:00.800 A:middle L:90%
mobile headquarters. They have this in the fire in

770
00:37:00.800 --> 00:37:05.750 A:middle L:90%
the stairwell. And it's true if there is an

771
00:37:05.750 --> 00:37:07.059 A:middle L:90%
emergency, make sure you take care of the emergency

772
00:37:07.059 --> 00:37:10.829 A:middle L:90%
first and then you can tweet about it. Yeah

773
00:37:13.329 --> 00:37:15.400 A:middle L:90%
. Now, a lot of times people say,

774
00:37:15.400 --> 00:37:16.829 A:middle L:90%
well, we thought you were gonna talk about social

775
00:37:16.829 --> 00:37:19.769 A:middle L:90%
media. Don't have talked a little bit about social

776
00:37:19.769 --> 00:37:22.530 A:middle L:90%
media because I'm probably known more for social media stuff

777
00:37:22.530 --> 00:37:25.130 A:middle L:90%
and in conjunction with marketing and communications and sort of

778
00:37:25.130 --> 00:37:27.769 A:middle L:90%
the latest and greatest. And so I wanted to

779
00:37:27.780 --> 00:37:29.429 A:middle L:90%
, I wanted to kind of close with some social

780
00:37:29.429 --> 00:37:34.900 A:middle L:90%
media stuff and for some reason there's this fear of

781
00:37:34.900 --> 00:37:37.159 A:middle L:90%
social media, it's literally still a thing. Yeah

782
00:37:37.829 --> 00:37:39.429 A:middle L:90%
, Yesterday I was talking with some folks at lunch

783
00:37:39.429 --> 00:37:42.659 A:middle L:90%
and there's just just fear of posting on twitter and

784
00:37:42.659 --> 00:37:45.320 A:middle L:90%
I thought to myself, that's a unique sort of

785
00:37:45.320 --> 00:37:47.659 A:middle L:90%
psychological thing right there. Like this fear of posting

786
00:37:49.929 --> 00:37:52.510 A:middle L:90%
onto a website, thought to myself, you're just

787
00:37:52.510 --> 00:37:54.800 A:middle L:90%
posting content. And so I said, you talk

788
00:37:54.800 --> 00:37:58.739 A:middle L:90%
to people like they trust you to talk to parents

789
00:37:59.929 --> 00:38:00.739 A:middle L:90%
, what are you gonna do? That's so damaging

790
00:38:00.750 --> 00:38:04.340 A:middle L:90%
. But it was just sort of this block that

791
00:38:04.349 --> 00:38:06.789 A:middle L:90%
was sort of this sort of interesting disconnect. And

792
00:38:06.789 --> 00:38:08.570 A:middle L:90%
so I was thinking to myself, would you say

793
00:38:08.570 --> 00:38:10.960 A:middle L:90%
that fear of social media is something that you deal

794
00:38:10.960 --> 00:38:15.449 A:middle L:90%
with at your campus sometimes? Yeah, and it's

795
00:38:15.449 --> 00:38:17.769 A:middle L:90%
like a symptom right? Like it's, it might

796
00:38:17.769 --> 00:38:20.650 A:middle L:90%
be causing some pain, but it's not the source

797
00:38:20.650 --> 00:38:22.769 A:middle L:90%
of it. You gotta figure like that organizational change

798
00:38:22.780 --> 00:38:25.079 A:middle L:90%
piece, that lifelong learning piece the guy is talking

799
00:38:25.079 --> 00:38:28.289 A:middle L:90%
about back there in the back, like lifelong learning

800
00:38:28.289 --> 00:38:30.840 A:middle L:90%
doesn't just stop once you get your diploma, once

801
00:38:30.840 --> 00:38:35.099 A:middle L:90%
you finish grad school after and only maybe during a

802
00:38:35.099 --> 00:38:37.949 A:middle L:90%
conference, it's sort of this continual thing. Okay

803
00:38:37.619 --> 00:38:39.829 A:middle L:90%
, and with social, there's just so many different

804
00:38:39.829 --> 00:38:42.579 A:middle L:90%
platforms out there, right? It's like a big

805
00:38:42.579 --> 00:38:45.019 A:middle L:90%
, huge sandbox of cool, you can quote me

806
00:38:45.019 --> 00:38:46.699 A:middle L:90%
on that one, It's a sandbox of cool,

807
00:38:49.719 --> 00:38:53.150 A:middle L:90%
anybody on Pinterest Pinterest people. Yeah, you just

808
00:38:53.150 --> 00:38:58.250 A:middle L:90%
keep going continuous scroll your days over six hours later

809
00:38:58.250 --> 00:39:00.199 A:middle L:90%
, you can't help yourself. And you've seen a

810
00:39:00.199 --> 00:39:01.860 A:middle L:90%
bunch of like, you know, like tattoos of

811
00:39:01.869 --> 00:39:05.719 A:middle L:90%
arrows and, and then there's like quotes, like

812
00:39:05.719 --> 00:39:07.210 A:middle L:90%
so many quotes and you're so depressed afterwards. But

813
00:39:07.210 --> 00:39:09.409 A:middle L:90%
then, oh look a recipe and so then,

814
00:39:09.420 --> 00:39:12.199 A:middle L:90%
and then, and it's like, oh it's D

815
00:39:12.199 --> 00:39:13.449 A:middle L:90%
. I. Y. This, but I mean

816
00:39:13.449 --> 00:39:15.079 A:middle L:90%
something you could buy for like five bucks to the

817
00:39:15.079 --> 00:39:15.099 A:middle L:90%
store, but you're like, no, no,

818
00:39:15.099 --> 00:39:19.489 A:middle L:90%
I got a hot glue gun and some thumbtacks And

819
00:39:19.489 --> 00:39:23.429 A:middle L:90%
12 hours later you've done it. And then tumbler

820
00:39:23.429 --> 00:39:28.150 A:middle L:90%
anybody on tumbler, couple people read it and he

821
00:39:28.150 --> 00:39:29.380 A:middle L:90%
read it, folks in here, we have the

822
00:39:29.389 --> 00:39:31.199 A:middle L:90%
Reddit crowd yesterday, that's how we determine how nerdy

823
00:39:31.199 --> 00:39:36.110 A:middle L:90%
you are. Uh huh, Vine six seconds,

824
00:39:36.119 --> 00:39:38.989 A:middle L:90%
Yep. Find me a little quiet google plus and

825
00:39:39.000 --> 00:39:42.269 A:middle L:90%
google plus people. Yeah, it's a little a

826
00:39:42.280 --> 00:39:44.329 A:middle L:90%
little lonely there too. But the hangouts are fun

827
00:39:45.219 --> 00:39:46.519 A:middle L:90%
now in terms of getting social. One of things

828
00:39:46.519 --> 00:39:49.130 A:middle L:90%
I would say is this when it comes to your

829
00:39:49.130 --> 00:39:52.940 A:middle L:90%
campus and how many of you are from Virginia Tech

830
00:39:53.519 --> 00:39:55.849 A:middle L:90%
? Yeah, like almost everybody, but if you're

831
00:39:55.849 --> 00:39:58.380 A:middle L:90%
not from Virginia tech is a lot of you heard

832
00:39:58.380 --> 00:40:00.230 A:middle L:90%
this yesterday, is there are people at your schools

833
00:40:00.230 --> 00:40:02.110 A:middle L:90%
who are just rock stars when it comes to social

834
00:40:02.110 --> 00:40:04.610 A:middle L:90%
media and it might be you it might be somebody

835
00:40:04.610 --> 00:40:09.019 A:middle L:90%
else very long. If you are that rock star

836
00:40:10.010 --> 00:40:14.829 A:middle L:90%
, get in your job description please. Yeah,

837
00:40:16.309 --> 00:40:19.809 A:middle L:90%
because honestly you're doing great work when it comes to

838
00:40:19.809 --> 00:40:21.530 A:middle L:90%
social, but if you're not getting paid for it

839
00:40:22.909 --> 00:40:25.969 A:middle L:90%
and if you leave it goes with you make sure

840
00:40:25.969 --> 00:40:28.699 A:middle L:90%
that if you're doing social media as part of your

841
00:40:28.699 --> 00:40:30.679 A:middle L:90%
job, but you're not getting paid for getting your

842
00:40:30.679 --> 00:40:31.539 A:middle L:90%
job description. So it's not just part of your

843
00:40:31.539 --> 00:40:34.550 A:middle L:90%
passion, but it's part of the job itself.

844
00:40:34.559 --> 00:40:37.440 A:middle L:90%
The next person in line after you comes in with

845
00:40:37.440 --> 00:40:38.909 A:middle L:90%
those skills comes in with that capacity to be in

846
00:40:38.909 --> 00:40:43.440 A:middle L:90%
that space because you should be social media batman?

847
00:40:45.110 --> 00:40:46.590 A:middle L:90%
Really, that's who I want to be. Really

848
00:40:46.590 --> 00:40:52.590 A:middle L:90%
social media batman. Now, one of the topics

849
00:40:52.590 --> 00:40:53.489 A:middle L:90%
on the twit folks that kind of grabbed this from

850
00:40:53.489 --> 00:40:57.170 A:middle L:90%
the poll, people like we want to gain more

851
00:40:57.170 --> 00:41:00.250 A:middle L:90%
followers and more likes don't focus on that stuff.

852
00:41:00.530 --> 00:41:04.980 A:middle L:90%
Those are vanity metrics, how many followers you have

853
00:41:04.989 --> 00:41:07.260 A:middle L:90%
is meaningless. One of these days, I'm just

854
00:41:07.260 --> 00:41:09.739 A:middle L:90%
going to tank my twitter account and start from scratch

855
00:41:10.110 --> 00:41:12.369 A:middle L:90%
because at the end of day it doesn't matter how

856
00:41:12.369 --> 00:41:14.059 A:middle L:90%
many people are following you, it matters what you

857
00:41:14.059 --> 00:41:15.929 A:middle L:90%
have to say. It matters how many interactions you're

858
00:41:15.929 --> 00:41:20.210 A:middle L:90%
getting back and forth with people, the conversation people

859
00:41:20.210 --> 00:41:22.829 A:middle L:90%
are favoring your stuff there, retweeting your stuff,

860
00:41:22.840 --> 00:41:24.210 A:middle L:90%
it's all about the value that you're adding and when

861
00:41:24.210 --> 00:41:25.820 A:middle L:90%
it comes to the lives of your students, about

862
00:41:25.820 --> 00:41:28.460 A:middle L:90%
what are you providing to them? It's not about

863
00:41:28.460 --> 00:41:30.630 A:middle L:90%
getting students to like your facebook page because guess what

864
00:41:30.630 --> 00:41:32.300 A:middle L:90%
if you get students to like your facebook page?

865
00:41:32.300 --> 00:41:34.489 A:middle L:90%
And a lot of times we do that because we

866
00:41:34.489 --> 00:41:36.639 A:middle L:90%
give them a T shirt or an ipad or something

867
00:41:36.809 --> 00:41:39.820 A:middle L:90%
, wow, clout score vomit in my mouth.

868
00:41:42.809 --> 00:41:44.940 A:middle L:90%
I got a little sick up here, thanks frank

869
00:41:45.309 --> 00:41:47.789 A:middle L:90%
. But you know, it's like Getting people to

870
00:41:47.789 --> 00:41:51.650 A:middle L:90%
do something based on a prize means that say like

871
00:41:51.650 --> 00:41:53.550 A:middle L:90%
1000 people like your page 999 only did it because

872
00:41:53.550 --> 00:41:55.329 A:middle L:90%
I thought they could win something and only one person

873
00:41:55.329 --> 00:41:59.230 A:middle L:90%
is happy because they actually did win something. Focus

874
00:41:59.230 --> 00:42:00.949 A:middle L:90%
on value and content providing something that they can't get

875
00:42:00.949 --> 00:42:04.139 A:middle L:90%
in other spaces. The same thing goes with twitter

876
00:42:04.139 --> 00:42:07.079 A:middle L:90%
and any other site for that matter, just because

877
00:42:07.079 --> 00:42:07.630 A:middle L:90%
you hit a bunch of likes just because you get

878
00:42:07.630 --> 00:42:10.050 A:middle L:90%
a bunch of people following you, it doesn't necessarily

879
00:42:10.050 --> 00:42:15.599 A:middle L:90%
mean much. That's more vanity. Okay, this

880
00:42:15.599 --> 00:42:19.019 A:middle L:90%
piece here, this point from the University of Minnesota

881
00:42:19.019 --> 00:42:21.349 A:middle L:90%
communicators for him, I just love this tweet because

882
00:42:21.360 --> 00:42:23.610 A:middle L:90%
social media literally is everybody's job. How many of

883
00:42:23.610 --> 00:42:29.630 A:middle L:90%
you check email on a daily basis? It's kind

884
00:42:29.630 --> 00:42:31.380 A:middle L:90%
of part of your job communicating back and forth of

885
00:42:31.389 --> 00:42:35.909 A:middle L:90%
people. Social media is the same way Every single

886
00:42:35.909 --> 00:42:37.480 A:middle L:90%
one of you can use social media to engage with

887
00:42:37.480 --> 00:42:38.800 A:middle L:90%
your students. Does't have to be just the department

888
00:42:38.809 --> 00:42:40.280 A:middle L:90%
, doesn't have to be just your office with the

889
00:42:40.280 --> 00:42:43.900 A:middle L:90%
logo, engage with your students on a 1-1 basis

890
00:42:43.900 --> 00:42:45.929 A:middle L:90%
on social media. You know that's a lot of

891
00:42:45.929 --> 00:42:46.469 A:middle L:90%
work and I'm like yeah it is but that's where

892
00:42:46.469 --> 00:42:49.750 A:middle L:90%
they're at and that's what we should be doing is

893
00:42:49.750 --> 00:42:51.559 A:middle L:90%
engaging with them. There's cool stuff you can do

894
00:42:51.559 --> 00:42:53.650 A:middle L:90%
with social, like, Sherry over at chapman University

895
00:42:53.650 --> 00:42:57.400 A:middle L:90%
. She does great work with social media there and

896
00:42:57.400 --> 00:43:00.519 A:middle L:90%
they were doing stuff for commencement where they put in

897
00:43:00.519 --> 00:43:04.309 A:middle L:90%
tweets up on the jumbotron, it looked like this

898
00:43:06.199 --> 00:43:07.360 A:middle L:90%
, so excited to see, so and so graduate

899
00:43:07.360 --> 00:43:12.940 A:middle L:90%
, That's cool stuff. There's a couple other things

900
00:43:12.940 --> 00:43:14.019 A:middle L:90%
too, when it comes to social, one of

901
00:43:14.019 --> 00:43:15.809 A:middle L:90%
my favorites recently, this Rise of the ephemeral Web

902
00:43:16.659 --> 00:43:22.230 A:middle L:90%
and Snapchat, they were snap chatting me yesterday during

903
00:43:22.230 --> 00:43:23.010 A:middle L:90%
my presentation. Like a guy in the front took

904
00:43:23.010 --> 00:43:25.340 A:middle L:90%
my picture. Yeah, he's creepy, He was

905
00:43:25.340 --> 00:43:28.119 A:middle L:90%
wearing blue pants, so you know who he was

906
00:43:28.599 --> 00:43:30.889 A:middle L:90%
and then another guy over here on this side was

907
00:43:30.889 --> 00:43:32.550 A:middle L:90%
looking at the picture of me, you know who

908
00:43:32.550 --> 00:43:37.269 A:middle L:90%
you are and I was like really your snap chatting

909
00:43:37.269 --> 00:43:39.650 A:middle L:90%
me during my talk. Okay, thanks, but

910
00:43:39.650 --> 00:43:42.639 A:middle L:90%
Snapchat is kind of cool and I think what's interesting

911
00:43:42.639 --> 00:43:45.730 A:middle L:90%
with this rise of the ephemeral web is that people

912
00:43:45.739 --> 00:43:47.699 A:middle L:90%
are getting a little more relaxed because it's not just

913
00:43:47.699 --> 00:43:50.519 A:middle L:90%
about sexting, let's be honest. And people are

914
00:43:50.519 --> 00:43:52.150 A:middle L:90%
talking about Snapchat like it's gonna be dirty pictures that

915
00:43:52.150 --> 00:43:54.639 A:middle L:90%
disappear and they don't really disappear, but you hope

916
00:43:54.639 --> 00:43:58.710 A:middle L:90%
they do. Mhm. But people are more relaxed

917
00:43:58.710 --> 00:44:00.630 A:middle L:90%
because guess what, facebook and twitter in some of

918
00:44:00.630 --> 00:44:01.280 A:middle L:90%
these places has gotten a little bit too formal.

919
00:44:01.280 --> 00:44:04.510 A:middle L:90%
We're so focused on the personal brand, what people

920
00:44:04.510 --> 00:44:07.099 A:middle L:90%
think of us and we just want to be goofy

921
00:44:07.099 --> 00:44:08.119 A:middle L:90%
and be human and share the best parts of us

922
00:44:08.119 --> 00:44:12.159 A:middle L:90%
which is our personality and snapchats kind of enabled people

923
00:44:12.159 --> 00:44:13.659 A:middle L:90%
to do that in a way that's just kind of

924
00:44:13.659 --> 00:44:24.710 A:middle L:90%
refreshing now, it's, it's easy to knock google

925
00:44:24.710 --> 00:44:28.969 A:middle L:90%
Plus it's really easy because they have made it terrifically

926
00:44:28.969 --> 00:44:30.079 A:middle L:90%
easy because they just tried to mimic facebook in many

927
00:44:30.079 --> 00:44:34.320 A:middle L:90%
ways. But in terms of really cool functionality because

928
00:44:34.320 --> 00:44:36.170 A:middle L:90%
I'm giving you sort of these ideas and these thought

929
00:44:36.179 --> 00:44:37.719 A:middle L:90%
pieces. So when you gather together you can think

930
00:44:37.719 --> 00:44:39.679 A:middle L:90%
about maybe sort of like your utility kit, you

931
00:44:39.679 --> 00:44:42.570 A:middle L:90%
know like a pile of legos you're trying to build

932
00:44:42.570 --> 00:44:44.300 A:middle L:90%
something cool out of. I'm giving all these pieces

933
00:44:44.300 --> 00:44:45.510 A:middle L:90%
because one of things is you know google hangouts are

934
00:44:45.519 --> 00:44:52.630 A:middle L:90%
awesome for collaboration for talking with students with video and

935
00:44:52.630 --> 00:44:54.019 A:middle L:90%
with colleagues as well for professional development. If you're

936
00:44:54.019 --> 00:44:57.130 A:middle L:90%
trying to do a session with colleagues across the country

937
00:44:57.130 --> 00:45:00.869 A:middle L:90%
and you're working together it's magic that they let us

938
00:45:00.869 --> 00:45:02.260 A:middle L:90%
have this. And then did you see this that

939
00:45:02.260 --> 00:45:05.389 A:middle L:90%
facebook is going to plan this? They're going to

940
00:45:05.389 --> 00:45:08.949 A:middle L:90%
sell T. V. Ads in facebook. I

941
00:45:08.949 --> 00:45:14.280 A:middle L:90%
mean facebook grant is a little greedy obviously because those

942
00:45:14.280 --> 00:45:20.449 A:middle L:90%
hoodies aren't cheap. Yeah but still like keep sort

943
00:45:20.449 --> 00:45:22.659 A:middle L:90%
of iterating and coming up with different things and guess

944
00:45:22.659 --> 00:45:25.139 A:middle L:90%
what? We can use this stuff. It's gonna

945
00:45:25.139 --> 00:45:27.940 A:middle L:90%
be interesting to see how this plays out. And

946
00:45:27.940 --> 00:45:30.420 A:middle L:90%
the other thing that's happening to is our senior leaders

947
00:45:30.289 --> 00:45:32.449 A:middle L:90%
are getting into this game in a way that they

948
00:45:32.449 --> 00:45:35.469 A:middle L:90%
never have before. They're being much more vulnerable,

949
00:45:35.469 --> 00:45:37.590 A:middle L:90%
much more sort of exposing who they are in terms

950
00:45:37.590 --> 00:45:39.739 A:middle L:90%
of personality. Santa ono is the president at the

951
00:45:39.750 --> 00:45:45.559 A:middle L:90%
University of Cincinnati. He invented the hashtag hottest college

952
00:45:45.559 --> 00:45:47.190 A:middle L:90%
in America and he just uses it all the time

953
00:45:47.199 --> 00:45:51.989 A:middle L:90%
about Cincinnati and it's like caught on like we're the

954
00:45:51.989 --> 00:45:53.039 A:middle L:90%
hottest college in America and like he said so so

955
00:45:53.039 --> 00:45:57.030 A:middle L:90%
it must be true and he's the president but he's

956
00:45:57.039 --> 00:46:00.050 A:middle L:90%
he's literally tweeting in the morning at like five a.m.

957
00:46:00.050 --> 00:46:00.769 A:middle L:90%
And then you tweet him up at 11 o'clock or

958
00:46:00.780 --> 00:46:04.090 A:middle L:90%
12 at night and the guys tweeting back at you

959
00:46:06.480 --> 00:46:08.739 A:middle L:90%
. It's amazing how senior leaders have adopted this tool

960
00:46:08.880 --> 00:46:12.440 A:middle L:90%
and you know, he's he's tweeting at someone called

961
00:46:12.440 --> 00:46:15.199 A:middle L:90%
chore monster over here, like he doesn't care,

962
00:46:15.880 --> 00:46:20.920 A:middle L:90%
it's awesome. Okay, so looking at my clock

963
00:46:20.920 --> 00:46:23.099 A:middle L:90%
here and I've got about 74 slides to go.

964
00:46:24.079 --> 00:46:28.429 A:middle L:90%
I'm kidding, I'm kidding. She was far too

965
00:46:28.429 --> 00:46:30.480 A:middle L:90%
relieved when I said I was kidding. I have

966
00:46:30.480 --> 00:46:36.780 A:middle L:90%
a surprise for a friend. I was on facebook

967
00:46:36.780 --> 00:46:37.809 A:middle L:90%
just a couple days ago and a friend made this

968
00:46:37.809 --> 00:46:42.230 A:middle L:90%
announcement and it reminded me about what I really like

969
00:46:42.230 --> 00:46:45.230 A:middle L:90%
about social media, what I really like about doing

970
00:46:45.230 --> 00:46:47.500 A:middle L:90%
this work because it's not just about sort of pushing

971
00:46:47.500 --> 00:46:50.670 A:middle L:90%
the buttons and kind of get on the edge and

972
00:46:50.670 --> 00:46:52.510 A:middle L:90%
and sort of you know, challenging folks, but

973
00:46:52.510 --> 00:46:53.789 A:middle L:90%
it's about the community of folks that make student affairs

974
00:46:53.789 --> 00:46:57.559 A:middle L:90%
such a great place to be in and to work

975
00:46:57.559 --> 00:46:59.599 A:middle L:90%
in. And, you know, I got onto

976
00:46:59.599 --> 00:47:01.110 A:middle L:90%
twitter in March of 2000 and seven and, and

977
00:47:01.110 --> 00:47:04.150 A:middle L:90%
sort of 2000 and nine is when I discovered the

978
00:47:04.159 --> 00:47:07.510 A:middle L:90%
great community of people on twitter from marketing and communications

979
00:47:07.510 --> 00:47:10.559 A:middle L:90%
in higher education to student affairs practitioners and then sort

980
00:47:10.559 --> 00:47:13.429 A:middle L:90%
of late 2000 and nine is when the s a

981
00:47:13.429 --> 00:47:15.780 A:middle L:90%
chat hashtag came online and we started having these synchronous

982
00:47:15.780 --> 00:47:20.809 A:middle L:90%
chats as well as a synchronous sharing. And I

983
00:47:20.809 --> 00:47:22.800 A:middle L:90%
started meeting people in that virtual sense. And we

984
00:47:22.800 --> 00:47:25.949 A:middle L:90%
had these amazing conversations on twitter and then we meet

985
00:47:25.949 --> 00:47:28.989 A:middle L:90%
at a conference like Akpa or Nasca at one of

986
00:47:28.989 --> 00:47:30.719 A:middle L:90%
the annuals and we just keep the conversation going that

987
00:47:30.719 --> 00:47:32.050 A:middle L:90%
we had started on twitter and it was like,

988
00:47:32.059 --> 00:47:35.210 A:middle L:90%
we've been buds for a long time and there's this

989
00:47:35.210 --> 00:47:37.159 A:middle L:90%
whole community of folks that could literally fill a room

990
00:47:37.250 --> 00:47:38.920 A:middle L:90%
that have known each other for a long time.

991
00:47:38.920 --> 00:47:42.860 A:middle L:90%
We're talking years and years now and it's because of

992
00:47:42.860 --> 00:47:44.559 A:middle L:90%
social media that's made it happen. And for me

993
00:47:44.559 --> 00:47:45.239 A:middle L:90%
, that's one of the coolest things about all this

994
00:47:45.239 --> 00:47:47.900 A:middle L:90%
, like you strip away the marketing, the communication

995
00:47:49.679 --> 00:47:52.409 A:middle L:90%
, it is about peer to peer connections, but

996
00:47:52.409 --> 00:47:54.969 A:middle L:90%
I think it's sort of the thing that we're trying

997
00:47:54.969 --> 00:47:58.769 A:middle L:90%
to do here at this essay tech on conference is

998
00:47:58.769 --> 00:48:01.849 A:middle L:90%
to tap into the beauty and the creativity and the

999
00:48:01.860 --> 00:48:05.769 A:middle L:90%
innovative thoughts are in each one of you as opposed

1000
00:48:05.769 --> 00:48:07.829 A:middle L:90%
to just being receivers on sort of sage on the

1001
00:48:07.829 --> 00:48:09.190 A:middle L:90%
stage model like we've been doing for a little bit

1002
00:48:09.190 --> 00:48:12.809 A:middle L:90%
here. So I want to share what my friend

1003
00:48:12.809 --> 00:48:15.869 A:middle L:90%
posted because it really cracks me up a little bit

1004
00:48:15.869 --> 00:48:19.780 A:middle L:90%
and it kind of made my day as well,

1005
00:48:20.269 --> 00:48:22.960 A:middle L:90%
anybody like memes, anybody, any meme fans here

1006
00:48:22.960 --> 00:48:24.269 A:middle L:90%
? Okay, so I'm going to share. This

1007
00:48:25.369 --> 00:48:29.110 A:middle L:90%
Says one does not simply announce a pregnancy with just

1008
00:48:29.110 --> 00:48:30.550 A:middle L:90%
an ultrasound. You're having a baby, Can I

1009
00:48:30.550 --> 00:48:35.170 A:middle L:90%
babysit? I can move in tomorrow, brace yourself

1010
00:48:35.179 --> 00:48:37.590 A:middle L:90%
. Winter is coming. And so is another concept

1011
00:48:37.670 --> 00:48:39.210 A:middle L:90%
. I don't always announce a pregnancy, but when

1012
00:48:39.210 --> 00:48:44.469 A:middle L:90%
I do, I use memes. And so if

1013
00:48:44.469 --> 00:48:45.250 A:middle L:90%
you would do me a favor and grant me this

1014
00:48:45.250 --> 00:48:46.739 A:middle L:90%
one favor, that's all I'm going to ask in

1015
00:48:46.739 --> 00:48:52.019 A:middle L:90%
terms of favors for these two days is obviously if

1016
00:48:52.019 --> 00:48:53.360 A:middle L:90%
you like Star Trek, you can enjoy that one

1017
00:48:53.360 --> 00:48:57.510 A:middle L:90%
too. If you would tweet at chris Condon.

1018
00:48:57.519 --> 00:49:00.280 A:middle L:90%
He is cl cons in and with him, Congratulations

1019
00:49:00.869 --> 00:49:04.809 A:middle L:90%
! Because chris announced this on facebook and those of

1020
00:49:04.809 --> 00:49:06.460 A:middle L:90%
us that have known each other through social media this

1021
00:49:06.460 --> 00:49:07.699 A:middle L:90%
whole time and met up in person in real life

1022
00:49:08.469 --> 00:49:13.760 A:middle L:90%
. It's sort of for me validated and legitimised everything

1023
00:49:13.760 --> 00:49:15.800 A:middle L:90%
we've done with social media up into this point because

1024
00:49:15.800 --> 00:49:17.050 A:middle L:90%
it strengthens us as a community and it makes us

1025
00:49:17.050 --> 00:49:21.079 A:middle L:90%
better and so feel free to tweet at chris consummate

1026
00:49:21.079 --> 00:49:23.119 A:middle L:90%
cl cons and blow his twitter feed up lighted up

1027
00:49:23.130 --> 00:49:27.789 A:middle L:90%
like the fourth of july congratulate the man because seriously

1028
00:49:28.769 --> 00:49:30.079 A:middle L:90%
this is why we do what we do to work

1029
00:49:30.079 --> 00:49:32.559 A:middle L:90%
with one another, to love one another, have

1030
00:49:32.559 --> 00:49:36.219 A:middle L:90%
a great community and so please have a great conference

1031
 -->  A:middle L:90%
.

