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Yeah, fine. Good afternoon everyone. My name

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is Anita Walz. I am the open Education, Copyright,

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and Scholarly Communications Librarian here at Virginia Tech and I

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am really, really excited to welcome you to Open

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Education Week. We have several more events this week

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that you can participate in. Uh, if you

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have a copy of this handout or you have access

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to our website, you'll know that there is a

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project showcase lightning round um, session coming up at

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2 15. there's also a session tomorrow morning at

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905 by my colleague, two colleagues of mine on

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sharing original learning materials called that I may share.

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So if you're from Virginia Tech, you know,

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that's like that. I may serve. I like

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that a lot. Um, so I'm pleased to

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have all of you here. We have quite a

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few people who are also on online and participating remotely

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. So hello to you. I believe that you

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are all muted at this point. However, if

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you have questions, please raise your hand, please

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use the chat box and we'd like to open up

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your lines during the Q and A. So that

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we can hear you and you can hear us.

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Um if you cannot hear, please also let us

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know that. So uh my supervisor and colleague of

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Professor Gail Mcmillan is going to introduce our speaker today

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. Awesome. Doesn't okay yeah, thank you.

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Need to um Julie Speer. The Associate Dean for

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Research and Informatics was going to do this introduction,

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she would do much better job of it I'm sure

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, but just got young Children and was called away

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at the last minute so I'm introducing Robert in her

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place. So Dr Robert, Biswas-Diener is highly

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sought after speaker not just on education, open education

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but on topics of courage, happiness, strengths,

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wellbeing and culture. His research interests in income and

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happiness, culture and happiness and positive psychology have led

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him to areas such as India, Greenland, Israel,

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Kenya and Spain. He holds a PhD from the

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University of Tromso in Norway and is author of more

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than 50 academic publications including the courage quotient and the

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upside of your dark side. He is currently co

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editing a book entitled Open the philosophy and practices that

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are revolutionizing science and education. It's with Ubiquity Press

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, which is interesting. We're just starting to look

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at Ubiquity Press here at Virginia Tech. He's a

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senior editor of Nova, open education Resource, providing

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free materials to students and instructors of psychology. Each

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year, Nova saves students over $1 million dollars in

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textbook costs. He currently lives in Portland Oregon and

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is joined here today by several members of his family

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. Perhaps he'll introduce us to. Right? Yeah

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. Mhm. Thank you so much for joining me

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today. It means the world to me that you

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are willing to spend a little bit of your time

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with me. So I appreciate it. Thank you

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for all of those who are joining us remotely as

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well. I appreciate your time equally as much.

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I would like to start by apologizing about my face

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. Um when I teach at Portland State University,

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as I occasionally do in my capacity as a part

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time instructor of psychology, my students tell me that

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I have a mean face. Um and I usually

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say, shut up! I uh it's just the

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face I was born with. I want you to

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know that that I'm actually a nice person. I

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totally am open to to your skepticism as to your

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questions. I'm friendly and if I arch my eyebrows

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, it simply means I'm thinking or I'm highly engaged

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. So know that ahead of time. I'm not

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mad at you. I like you. I will

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be speaking about Open today. Open as a movement

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as I think of it. I will be talking

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to you a little bit about the definitions of open

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, different aspects of open. I'll be talking to

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you about some of the most popular open uh practices

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and infrastructure about open policy. I'll be giving you

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specific examples of open, drawn largely from my own

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field of psychology, and I will drop down into

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a particular open educational resource at the tail end of

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my presentation and that will be nova the project for

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which I do serve as senior editor, notably one

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of the things I will not be doing is opening

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my discussion on Open with a plea for saving students

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money. Now, I believe that students are the

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epicenter of higher education. I believe that all of

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this, everything we do, from faculty to staff

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, from curriculum development, to the creation of syllabi

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and the delivery of education is in the service of

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students. I believe, the more effectively we can

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deliver that, the more pedagogical sophisticated we can do

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that, and the less expensively we can do that

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basically, the better. Unfortunately, students don't make

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a lot of the critical decisions regarding the learning that

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happens to them, not with them, but to

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them. Um and so I am going to opt

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for making a far more overtly to instructors who largely

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act as gatekeepers for most of open practices and policies

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. Like to start, I'm telling you a little

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bit about open education resources and I'd like to start

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with a little story from When I was a child

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, I grew up in an academic household, my

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parents, both of whom are faculty members uh during

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the longest portion of their careers at University of Illinois

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. Uh, they loved books as many academics do

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. And our home had a beautiful library in my

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youth and it was filled with leather bound volumes and

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with not one but two sets of encyclopedias. We

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had the complete encyclopedia Britannica as well as the Complete

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World Book. And I would love as a child

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going up by myself in the library and just pulling

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random volumes off the shelf and letting them fall open

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where they may and just learning about things like there's

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something called the Panama Canal. There's amazing feat of

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engineering. There's this guy called robert e lee.

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Just these books were just shock, full of fascinating

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facts in a size and language that even at my

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age I could digest very handily. I credit these

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encyclopedias in many ways with stoking the natural curiosity I

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had as a child and setting me ultimately on my

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career path towards towards scholarship really. But I think

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that it's important to reflect on the fact that I

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had a number of privileges that are not shared by

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many other people. I mean the fact that we

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owned two sets of encyclopedias in the home uh is

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I think testament in in and of itself to the

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fact that that I was already privileged over many other

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people. So wouldn't it be nice in the modern

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era and now in my adulthood, if everyone could

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have an encyclopedia and of course we do in fact

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live in uh in an era where encyclopedia is completely

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and freely available. We know it is Wikipedia.

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It's the online free encyclopedia and it is an example

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of an open education resource. I start with it

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in part because it is perhaps the most famous example

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in the world of Open Educational Resource. It is

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free but it is not without its problems and I

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am aware of that and I want to hold it

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out to you knowing that um when I ran this

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by some of my colleagues this presentation, they said

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don't start with Wikipedia because people are worried about the

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accuracy of Wikipedia. I believe that there are that

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there are various reasons to be skeptical of Wikipedia recently

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. There's been a lot of talk about the fact

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that many of the content contributors to Wikipedia are overwhelmingly

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male and there might be biases associated with that self

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selection. I believe that popular theories might get longer

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column inches than are more sophisticated, more difficult to

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explain or more arcane theories. So I think that

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there are probably some biases built into Wikipedia, but

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I would argue that that's not a reason to dismiss

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Wikipedia specifically or open education. Generally, I would

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argue that that's a rationale for improving it. And

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I will in fact speak later on about a number

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of initiatives designed at improving the quality of Wikipedia.

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Wikipedia is a good example of two things. 1st

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. open education resources, that is part of the

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open movement has to do with creating materials that are

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available to all. It is also a good example

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of one element of the word open, which is

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free, Free to the point of zero cost.

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And I think that's kind of cool. But I

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also want to dis abuse those of you who think

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that open is simply about money. That that is

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the end of the line. In terms of what

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open means. It is not just about free resources

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, it's about share a bowl and reusable and remix

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herbal resources more on that later. So while Wikipedia

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is a nice entree, it would be nice to

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look at some other things. So I'd like to

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give you an example of open publishing. We're going

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to start with open science and then go to open

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publishing. There are also open scientific practices. So

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right now in science, many researchers have proprietary research

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protocols. They allude to what they have done with

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their research participants but they do not publish the specific

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questionnaire they gave the specific prime ng they gave um

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, in some cases they describe it but they do

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not publish it in its entirety. I think that

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this potentially holds back science because it leads to a

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lack of identical replication efforts. And it also is

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problematic in that we're just not exactly 100 sure what's

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going on and we don't have the opportunity to comment

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to our colleagues about potential ways to improve research methodology

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. So the more open we can make the scientific

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process itself. And I think open data would be

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a perfect example of that. Increasingly, at least

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in my field of psychology, we are really pushing

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for more open data sets. The Association for Psychological

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Science A PS now has badges that they give to

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register data sets that says, hey, if you

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want to get into the dataset and you want to

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conduct these exact same analyses yourself, you're welcome to

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. I think that this is probably a good thing

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on the whole in that it really promotes a sense

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of transparency among scientists. Probably cuts down in many

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ways on academic dishonesty in the most egregious cases.

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But it also allows uh, just for for double

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checking for, for small errors, allows for different

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types of of decision points that are critical to whether

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things turn out to be significant or non significant.

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I believe ultimately these kind of open science practices are

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part and parcel of improving the quality of science.

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And that's very different notion than than the Wikipedia idea

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of let's just make this material free. Scientists aren't

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being charged for this stuff anyway. This isn't about

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removing costs, this is about removing barriers. And

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that's the other really important element to the open movement

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. The more transparent and the more share a ble

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concepts, protocols, ideas and resources are, the

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more we will be able to improve them. So

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open is about lowering the cost of education. But

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I believe fundamentally it's about improving the quality of education

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. And I think actually that second part is the

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more important part of the two um open publishing you

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can see because you've done what all people do and

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you've spent some time reading instead of instead of listening

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to me. Um Open publishing is another element obviously

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in academia and the way things currently stand, people

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write for publication, but we publish in private journals

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that hide most of our academic publications, most of

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our research and theory behind pay walls, which are

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accessible largely to us to our colleagues um somewhat to

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our students, but not always and less so to

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the public and especially the taxpayers who ultimately and in

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most cases fund are very research. So, open

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publishing is an alternative to the existing publishing system.

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I'd like to give you an example of it from

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my field. There's a journal called The International Journal

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of Well Being. I study subjective well being.

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Um that is happiness and I happen to be lucky

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. I feel that there is a journal that is

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completely open source journal. Anyone can sign on or

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not sign on. You don't even have to have

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a user account and pull down PDFs of any article

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ever published in the International Journal of Well Being,

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in all fairness, the International Journal of Well Being

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, which is a sponsored project from universities in the

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United States and in New Zealand. Um it's is

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not the most prestigious journal in the world. I

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want to be honest about that. If I am

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looking for tenure, for example, um This probably

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isn't my first bet for social or personality psychology,

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my particular field. Um but if I'm looking to

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make an impact, if I'm looking for people to

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actually read my work and here I would argue that

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that's a great reason to write something is that you

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want readers. Um I do think that International Journal

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of Well Being is a good bet. So let

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me give you an example in the second issue of

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I. J. W. It's been around for

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about five years now. I wanted to write about

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positive psychological practices in the Montessori school system. I

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focused especially on self determination theory and the way that

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Montessori may promote self determination and young kids. It

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was largely a theoretical article. It allowed me some

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linguistic daring do that is I was able to drop

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in uh some interviews with Montessori teachers, a little

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bit of Maria Montessori biography. Some things that I

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might not otherwise have been able to do in a

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traditional journal. And it went through the peer review

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process same as as any standard academic journal. And

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then five years later I followed up with them and

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I said I just want to find out from you

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all if you've been tracking the statistics, how did

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my article do however you come about understanding its performance

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? They said, well the pdf of your article

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has been downloaded 8000 times in the last five years

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I think. That's pretty good. I don't know

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even when I publish occasionally as I do in a

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more prestigious journal, How many people are actually reading

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it? But here I know that 8000 people around

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the globe took the time to download this article now

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. I don't know what they did with it.

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I don't know if they were using it for scratch

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paper or what. Um so we can't be totally

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certain, but I do know that the removal of

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the paywall, the removal of any kind of barrier

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to accessing it allowed it to be more shareable.

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In one place. It was very heavily shared was

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within the montessori school system. I don't believe that

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that otherwise would have been possible um in in the

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traditional academic setting. So this is an example of

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an alternative form of publishing, open publishing. Um

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and again, a good example of sharing and not

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just economically free. When we talk about open,

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we largely talk about the five ars of open,

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the five different elements of of what open allows you

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to do. It is retain redistribute, reuse,

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revise and remix. If you were to create an

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open material, whether that was an open course syllabus

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, an open activity for a class, uh an

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open chapter on your particular area of expertise, you

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would retain the rights to that material. I think

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that that's kind of a cool thing. You would

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retain what you yourself created. Anyone who wanted to

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use it or share it would have to credit you

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back, but you're welcome to share it anytime you

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want. I don't know if you've ever been in

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a position where you've published something that became copyrighted and

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you didn't own the copyright. But it seems,

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I think strange and even awkward to go to a

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publisher and ask permission to do something like photocopy something

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you yourself wrote that would never be in existence if

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it weren't for you or you have students in a

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class that you want to read what you wrote,

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but you have to ask permission for them to photocopy

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it. And so I think that the idea that

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you could retain control is actually fundamental and wonderful for

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the creators of what otherwise is thought of his intellectual

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property. You can redistribute it how you want it

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if you want a photocopy it, if you want

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to sing it as a song, If you want

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to publish it as an e book, if you

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want 1000 flyers to be printed up, you can

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do it, you can do anything you want with

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it. You can also allow others to to share

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it in a like minded way. Again, they

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were going to credit you, you're always going to

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be credited with original authorship, but they are going

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to be able to reuse it in the ways they

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see fit. That is if they want to use

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it to teach a class great. But if they

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want to give it, um, for example,

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uh, to a client, if they're a psychotherapist

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, you say, oh, well, this is

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for educational purposes. But I've never said that this

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chapter on Freudian psychology could be used, uh,

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for some other reason, that seems commercial, right

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? Because they're paying you as a then the client

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therapist relationship. But really what you're saying is is

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you all can reuse it just credit me as the

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original author, but we use it how you want

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without having to ask me permission. Every single time

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I was first introduced to this idea by eric Drucker

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, who's an article who is an artist who many

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of you probably know, but don't know, you

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know, he does a lot of new yorker uh

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covers, he's a painter and he's done some graphic

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novels and I saw him speak one time and just

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before he was leaving, he almost casually said,

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so by the way, you can use any of

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my work in any way you want anytime you want

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, however you want, you can make money off

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it. I don't care, just do whatever you

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want. All you have to do is credit me

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. No, and I thought that is a really

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revolutionary thing. I can't believe my ears that you

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would allow people to reuse things in this way.

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He said, well, of course I created now

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. It's out in the world. And if you

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think you can do better than I can with it

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, if you think you can make more money than

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I can with it, why can't we both make

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money? It's not like somehow the money you're making

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is going to pull away from the money I'm making

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with it. Unless you think that your market and

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my market is the exact same market and it's not

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. And I just thought, I didn't know if

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I agreed with that or disagreed with it, but

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it was unusual enough, even radical enough that it

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started my wheels spinning and they spun right into the

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last to ours, revising and remixing when I speak

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with people in higher education. And I tell them

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, hey, there's this great thing called open,

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We want to remove barriers. We want to give

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better materials to students who want to give better pedagogy

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to instructors. They basically give me the thumbs up

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until it comes to these, I say. And

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when you create things, other people might revise it

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or they might totally remix it and suddenly you can

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hear the brakes screeching to a halt and people are

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like whoa, whoa, whoa, whoa, what

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do you mean? People are going to revise my

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work after all, I am the king of this

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50. Um, I am the expert in my

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own field. Who is it that has the requisite

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knowledge, the literary acumen, the scientific widely nous

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that I have that could possibly have the authority to

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revise my work. And I would argue here nearly

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anyone that's again a bit of a radical idea for

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most people. So let me just show you an

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example of how it's actually done because what people are

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worried about is not what actually manifests. If I

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write, let's say a chapter for a psychology textbook

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about the classic Ash experiment on conformity. And if

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any of you don't know that, I'll just teach

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it to you very quickly. Uh many decades ago

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, Solomon Ash brought folks into the lab. Most

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of these people were not true research participants, they

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were confederates working with the researcher. One of them

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was an actual research participant. And they went down

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the line showing a series of lines some longer,

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some shorter and said, which is longer. And

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the confederates erroneously labeled the short line is longer defying

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obvious fact and observation until you get down to this

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one poor soul, this this final person who,

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who's the real research participant. And they look at

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the short line and kind of shrug and say,

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well, I guess it's longer. Um, and

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this is a study on conformity. I'm not,

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I'm just teaching you the broad strokes, but let's

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say I wanted to write a textbook that would teach

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that to students. Yeah, and I want to

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teach them about a replication of it. And I

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say, hey, yeah, a conceptual replication of

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Ashes research might involve both male and female students.

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Ashes only had male students in the original. So

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in a conceptual replication, we might want to add

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females to see if that generalizes. And instead of

411
00:24:44.490 --> 00:24:48.630 A:middle L:90%
doing the lines longer and shorter, let's do something

412
00:24:48.630 --> 00:24:51.160 A:middle L:90%
different. In our replication of the research. We're

413
00:24:51.160 --> 00:24:55.589 A:middle L:90%
going to have participants who misidentify a cat is actually

414
00:24:55.589 --> 00:24:57.579 A:middle L:90%
being a dog and that's what I write as the

415
00:24:57.579 --> 00:25:02.470 A:middle L:90%
example in my research all well and good. I

416
00:25:02.470 --> 00:25:06.960 A:middle L:90%
think that's quite fine. But let's say that you

417
00:25:07.539 --> 00:25:11.349 A:middle L:90%
at Virginia Tech or any other school. So you

418
00:25:11.349 --> 00:25:12.809 A:middle L:90%
know what? That's just a weird example. I

419
00:25:12.809 --> 00:25:17.509 A:middle L:90%
just don't like the idea that that's the best example

420
00:25:17.509 --> 00:25:21.940 A:middle L:90%
of conformity that you get 10 people misidentifying a cat

421
00:25:21.940 --> 00:25:23.500 A:middle L:90%
saying no, no, that's clearly a dog and

422
00:25:23.500 --> 00:25:26.539 A:middle L:90%
I just belies credibility to me. It's just a

423
00:25:26.539 --> 00:25:29.309 A:middle L:90%
little too weird. What I would like to do

424
00:25:29.319 --> 00:25:32.730 A:middle L:90%
is drop in a different example myself. That's an

425
00:25:32.730 --> 00:25:36.250 A:middle L:90%
example of a revision right now with the traditional textbook

426
00:25:36.440 --> 00:25:38.089 A:middle L:90%
, you cannot do that. You have to do

427
00:25:38.089 --> 00:25:44.059 A:middle L:90%
it in the actual class itself. And typically what

428
00:25:44.059 --> 00:25:45.769 A:middle L:90%
an instructor would do is say, well, what

429
00:25:45.769 --> 00:25:47.789 A:middle L:90%
you read in the textbook was this. But what

430
00:25:47.789 --> 00:25:49.089 A:middle L:90%
I really think is this new act as a curator

431
00:25:49.089 --> 00:25:53.309 A:middle L:90%
of knowledge in that capacity. But I think that

432
00:25:53.319 --> 00:25:59.460 A:middle L:90%
it's probably okay to just drop in a new example

433
00:26:00.410 --> 00:26:03.599 A:middle L:90%
and open resources allow you to do that. You

434
00:26:03.599 --> 00:26:07.529 A:middle L:90%
can drop in an open example that says, let's

435
00:26:07.529 --> 00:26:11.269 A:middle L:90%
not go for really, really weird examples. Let's

436
00:26:11.269 --> 00:26:15.200 A:middle L:90%
see if Yeah. Mhm. Let's say what we

437
00:26:15.200 --> 00:26:19.250 A:middle L:90%
really want to do is have participants misidentify a photo

438
00:26:19.250 --> 00:26:22.910 A:middle L:90%
of the president. That seems a little bit better

439
00:26:22.910 --> 00:26:25.369 A:middle L:90%
than the dog and cat example because no one would

440
00:26:25.369 --> 00:26:27.039 A:middle L:90%
really misidentify a dog in a can, but it

441
00:26:27.039 --> 00:26:30.930 A:middle L:90%
seems more believable that people could misidentify the president and

442
00:26:30.930 --> 00:26:33.789 A:middle L:90%
you want to drop that in this example, you

443
00:26:33.789 --> 00:26:34.619 A:middle L:90%
can do that. You don't have to write and

444
00:26:34.619 --> 00:26:37.470 A:middle L:90%
ask anyone's permission to do it. It just works

445
00:26:37.470 --> 00:26:48.089 A:middle L:90%
for you. Yeah. Here is an even better

446
00:26:48.089 --> 00:26:51.160 A:middle L:90%
way I think to do it. Uh This is

447
00:26:51.160 --> 00:26:56.450 A:middle L:90%
a research methods in psychology textbook that is open licensed

448
00:26:56.940 --> 00:26:59.450 A:middle L:90%
. That is you. If you happen to teach

449
00:26:59.450 --> 00:27:00.569 A:middle L:90%
research methods, go ahead and sign this to your

450
00:27:00.569 --> 00:27:03.559 A:middle L:90%
students right now, they won't pay a dime.

451
00:27:03.039 --> 00:27:11.170 A:middle L:90%
It was originally written by paul price but it was

452
00:27:11.170 --> 00:27:15.559 A:middle L:90%
written as are many textbooks for an american audience.

453
00:27:15.240 --> 00:27:19.299 A:middle L:90%
That means we're going to hear about Obama and Bush

454
00:27:19.309 --> 00:27:22.819 A:middle L:90%
, we're going to hear about baseball and basketball,

455
00:27:22.829 --> 00:27:26.390 A:middle L:90%
we're going to hear about 9, 11, we're

456
00:27:26.390 --> 00:27:29.099 A:middle L:90%
going to hear about all these kind of very American

457
00:27:29.099 --> 00:27:33.980 A:middle L:90%
types of things. But people in Canada who want

458
00:27:33.980 --> 00:27:37.809 A:middle L:90%
to use this research methods book. I think that

459
00:27:37.809 --> 00:27:38.960 A:middle L:90%
would be kind of cool if there were some Canadian

460
00:27:38.960 --> 00:27:42.890 A:middle L:90%
examples. Instead of talking about 1976, the bicentennial

461
00:27:42.890 --> 00:27:45.410 A:middle L:90%
of America, they could talk about 1967, the

462
00:27:45.410 --> 00:27:49.829 A:middle L:90%
100th anniversary of Canada. They can talk about Trudeau

463
00:27:49.839 --> 00:27:53.349 A:middle L:90%
instead of Obama, they can talk about hockey instead

464
00:27:53.349 --> 00:27:56.049 A:middle L:90%
of basketball. They can talk about things that Canadians

465
00:27:56.059 --> 00:28:00.950 A:middle L:90%
might relate to more than simply american culture. And

466
00:28:00.950 --> 00:28:06.150 A:middle L:90%
so uh Raji Janjalani who lives in british Columbia and

467
00:28:06.160 --> 00:28:10.410 A:middle L:90%
a colleague chungcheong, both of them got together and

468
00:28:10.410 --> 00:28:15.140 A:middle L:90%
simply internationalized this volume. They converted everything from the

469
00:28:15.150 --> 00:28:18.289 A:middle L:90%
english system of measurement into the metric system. They

470
00:28:18.289 --> 00:28:22.720 A:middle L:90%
converted the american examples into Canadian examples and they didn't

471
00:28:22.720 --> 00:28:25.569 A:middle L:90%
have to ask anyone's permission to do it. Now

472
00:28:25.569 --> 00:28:26.450 A:middle L:90%
. If you go and ask paul Price. Well

473
00:28:26.460 --> 00:28:30.029 A:middle L:90%
, what do you think about this? I think

474
00:28:30.029 --> 00:28:33.089 A:middle L:90%
he'd probably say great. I just maximized my impact

475
00:28:33.089 --> 00:28:36.920 A:middle L:90%
. Now, maybe twice as many people are using

476
00:28:36.920 --> 00:28:38.339 A:middle L:90%
my book or people are liking my book even better

477
00:28:38.349 --> 00:28:41.250 A:middle L:90%
because it has a local flavor that helps engage them

478
00:28:41.250 --> 00:28:47.359 A:middle L:90%
better, pedagogic li it's superior than what might otherwise

479
00:28:47.369 --> 00:28:48.950 A:middle L:90%
be feel free when we get to the Q and

480
00:28:48.950 --> 00:28:52.869 A:middle L:90%
A to ask questions about this or anything about revising

481
00:28:52.869 --> 00:28:55.630 A:middle L:90%
or remixing because I know it is one of the

482
00:28:55.630 --> 00:29:00.049 A:middle L:90%
most problematic elements for people I'm going to give you

483
00:29:00.049 --> 00:29:03.019 A:middle L:90%
just also one more example right now I'm editing volume

484
00:29:03.029 --> 00:29:07.529 A:middle L:90%
on open practices. The book itself will be open

485
00:29:07.539 --> 00:29:10.630 A:middle L:90%
that is downloadable and freely available. And I'm getting

486
00:29:10.630 --> 00:29:12.660 A:middle L:90%
chapters in from these authors all around the world and

487
00:29:12.660 --> 00:29:15.160 A:middle L:90%
I just had a chapter come in and I think

488
00:29:15.160 --> 00:29:18.450 A:middle L:90%
he's probably okay with me telling you his name from

489
00:29:18.450 --> 00:29:21.589 A:middle L:90%
Wayne, Macintosh and New Zealand. And I gave

490
00:29:21.589 --> 00:29:25.009 A:middle L:90%
him some editorial feedback. I said Wayne, Wouldn't

491
00:29:25.009 --> 00:29:27.420 A:middle L:90%
it be nice for our readers if you rearrange the

492
00:29:27.420 --> 00:29:32.569 A:middle L:90%
order of some of these examples and what he said

493
00:29:32.569 --> 00:29:37.140 A:middle L:90%
to me is go ahead, go ahead and rewrite

494
00:29:37.140 --> 00:29:40.190 A:middle L:90%
my chapter in the way that you think it will

495
00:29:40.190 --> 00:29:42.579 A:middle L:90%
affect your readers. I'm not the editor, so

496
00:29:42.589 --> 00:29:45.160 A:middle L:90%
I don't know what your editorial vision is. I

497
00:29:45.160 --> 00:29:47.710 A:middle L:90%
don't know what you think is going to be the

498
00:29:47.710 --> 00:29:49.099 A:middle L:90%
most engaging to your readers. I do know what

499
00:29:49.099 --> 00:29:55.180 A:middle L:90%
I'm talking about. Don't change my content Substantively but

500
00:29:55.180 --> 00:30:00.950 A:middle L:90%
change my style cosmetically all you want and I trust

501
00:30:00.950 --> 00:30:03.829 A:middle L:90%
you to do that. I am not so prideful

502
00:30:03.839 --> 00:30:07.890 A:middle L:90%
of every semi colon and clause in my work that

503
00:30:07.890 --> 00:30:11.049 A:middle L:90%
I can't allow a change in that. And I

504
00:30:11.049 --> 00:30:14.130 A:middle L:90%
said as a courtesy, do you want me to

505
00:30:14.140 --> 00:30:18.190 A:middle L:90%
send the revision back to you? Nope. Go

506
00:30:18.190 --> 00:30:22.049 A:middle L:90%
for it. It is open licensed. Feel free

507
00:30:22.240 --> 00:30:26.079 A:middle L:90%
to to remix this content and the way that is

508
00:30:26.079 --> 00:30:30.329 A:middle L:90%
going to improve it for your purposes. And a

509
00:30:30.329 --> 00:30:33.329 A:middle L:90%
lot of people would worry, won't that reflect poorly

510
00:30:33.329 --> 00:30:37.390 A:middle L:90%
on my reputation. So I do think there is

511
00:30:37.390 --> 00:30:40.259 A:middle L:90%
a little bit of trust involved in the open movement

512
00:30:40.640 --> 00:30:42.119 A:middle L:90%
. Wayne has to think that as an editor,

513
00:30:42.130 --> 00:30:45.859 A:middle L:90%
I want a good product. It's the same trust

514
00:30:45.859 --> 00:30:48.690 A:middle L:90%
that you put in the pilot of your airplanes,

515
00:30:48.700 --> 00:30:52.450 A:middle L:90%
right? That guy or that woman also wants to

516
00:30:52.450 --> 00:30:55.150 A:middle L:90%
live. You have to trust that they want to

517
00:30:55.150 --> 00:30:56.769 A:middle L:90%
get home every bit as much as you do,

518
00:30:57.240 --> 00:31:00.480 A:middle L:90%
right, That they're not, they don't need to

519
00:31:00.480 --> 00:31:06.309 A:middle L:90%
be, they don't need to be altruistic in their

520
00:31:06.309 --> 00:31:07.880 A:middle L:90%
flying. They can be selfish and that's good enough

521
00:31:07.890 --> 00:31:18.000 A:middle L:90%
because you will also benefit from that selfishness. one

522
00:31:18.000 --> 00:31:22.809 A:middle L:90%
of the most common questions I get about open materials

523
00:31:22.819 --> 00:31:26.269 A:middle L:90%
is the idea of money, you heard me say

524
00:31:26.269 --> 00:31:29.069 A:middle L:90%
in the case of eric Drucker, the artist,

525
00:31:29.079 --> 00:31:30.480 A:middle L:90%
he said, go ahead and sell my artwork.

526
00:31:30.490 --> 00:31:36.420 A:middle L:90%
Even now, that is very off putting to purveyors

527
00:31:36.430 --> 00:31:41.230 A:middle L:90%
of intellectual property for any of us who have toiled

528
00:31:41.230 --> 00:31:44.940 A:middle L:90%
away for our careers to carve out our corner of

529
00:31:44.940 --> 00:31:49.150 A:middle L:90%
academic thought um with which we are principally known as

530
00:31:49.150 --> 00:31:52.750 A:middle L:90%
the expert. The idea that someone else would take

531
00:31:52.759 --> 00:31:57.500 A:middle L:90%
our ideas and sell it is anathema uh, to

532
00:31:57.509 --> 00:32:00.559 A:middle L:90%
, to our system of commerce, to our understanding

533
00:32:00.559 --> 00:32:04.710 A:middle L:90%
of expertise. Um it just in many ways is

534
00:32:04.710 --> 00:32:08.339 A:middle L:90%
offensive and I completely get that. Um so what

535
00:32:08.339 --> 00:32:12.500 A:middle L:90%
I usually say in response is well, are you

536
00:32:12.500 --> 00:32:15.490 A:middle L:90%
making so much money off your intellectual property anyway,

537
00:32:15.500 --> 00:32:19.849 A:middle L:90%
and if you are then it's probably a legitimate concern

538
00:32:19.849 --> 00:32:22.789 A:middle L:90%
and if you're not probably quit worrying about it,

539
00:32:22.799 --> 00:32:23.950 A:middle L:90%
but I do think that there's just sort of a

540
00:32:23.960 --> 00:32:29.359 A:middle L:90%
fear that someone else might cash in and make millions

541
00:32:29.359 --> 00:32:31.369 A:middle L:90%
millions of dollars like scrooge Mcduck, just be swimming

542
00:32:31.369 --> 00:32:34.619 A:middle L:90%
in their piles of gold they made off of your

543
00:32:34.619 --> 00:32:37.859 A:middle L:90%
intellectual property. And it would just frankly feel icky

544
00:32:38.339 --> 00:32:42.609 A:middle L:90%
, like how could you spend so long writing something

545
00:32:42.609 --> 00:32:45.319 A:middle L:90%
and then have someone else profit off it? Well

546
00:32:45.319 --> 00:32:47.650 A:middle L:90%
, you're already doing that, that is what the

547
00:32:47.650 --> 00:32:51.190 A:middle L:90%
academic system is. Like if you ever published in

548
00:32:51.190 --> 00:32:52.859 A:middle L:90%
a journal, someone else's profiting off your work,

549
00:32:53.240 --> 00:32:55.890 A:middle L:90%
it's built into our system. The people who are

550
00:32:55.890 --> 00:33:00.849 A:middle L:90%
profiting off your work more than any other person is

551
00:33:00.849 --> 00:33:06.559 A:middle L:90%
academic publishers. Academic publishers are making more money collectively

552
00:33:06.940 --> 00:33:10.420 A:middle L:90%
off of people who publish academic work than any individual

553
00:33:10.420 --> 00:33:14.690 A:middle L:90%
academic. No, single academic has made as much

554
00:33:14.690 --> 00:33:17.190 A:middle L:90%
as a publisher now. It's true. They're they're

555
00:33:17.190 --> 00:33:20.859 A:middle L:90%
taking from so many different people, they're sort of

556
00:33:20.869 --> 00:33:22.049 A:middle L:90%
making a little bit off of all of us and

557
00:33:22.049 --> 00:33:24.859 A:middle L:90%
they're providing a service legitimately. I understand that,

558
00:33:25.240 --> 00:33:30.049 A:middle L:90%
but I want to disabuse you of any kind of

559
00:33:30.440 --> 00:33:32.930 A:middle L:90%
worry that someone might profit off your work because they

560
00:33:32.930 --> 00:33:37.329 A:middle L:90%
already are. I would say if you want to

561
00:33:37.329 --> 00:33:38.400 A:middle L:90%
profit off your work, just go ahead and start

562
00:33:38.400 --> 00:33:42.109 A:middle L:90%
trying to profit off it yourself. Instead of trying

563
00:33:42.109 --> 00:33:45.039 A:middle L:90%
to put barriers up to other people profiting off it

564
00:33:45.049 --> 00:33:46.119 A:middle L:90%
, putting up barriers to other people profiting off,

565
00:33:46.119 --> 00:33:47.769 A:middle L:90%
it is not going to make you a profit.

566
00:33:51.240 --> 00:33:57.849 A:middle L:90%
Yeah, this is important. There is a license

567
00:33:57.849 --> 00:34:02.240 A:middle L:90%
in place. The creative commons license that provides the

568
00:34:02.250 --> 00:34:09.949 A:middle L:90%
fundamental infrastructure for how open materials are created, used

569
00:34:09.960 --> 00:34:15.090 A:middle L:90%
, distributed, revised, sold, etcetera. Creative

570
00:34:15.090 --> 00:34:22.420 A:middle L:90%
Commons was an attempt to answer intellectual copyright, intellectual

571
00:34:22.420 --> 00:34:27.840 A:middle L:90%
copyright serves many good purposes. I'm not here to

572
00:34:27.849 --> 00:34:30.380 A:middle L:90%
sort of throw copyright out just in the same way

573
00:34:30.380 --> 00:34:34.860 A:middle L:90%
, I wouldn't want you to throw Wikipedia out instead

574
00:34:34.860 --> 00:34:37.969 A:middle L:90%
. I'd want to improve copyright just as we want

575
00:34:37.969 --> 00:34:42.300 A:middle L:90%
to improve Wikipedia and what creative comments has done is

576
00:34:42.300 --> 00:34:46.590 A:middle L:90%
created an alternative licensure that allows you to choose one

577
00:34:46.590 --> 00:34:51.829 A:middle L:90%
of six different licenses. These six different licenses go

578
00:34:51.829 --> 00:34:54.940 A:middle L:90%
from the least restrictive to the most restrictive, the

579
00:34:54.940 --> 00:34:59.309 A:middle L:90%
most restrictive you can see in the lower right hand

580
00:34:59.309 --> 00:35:02.780 A:middle L:90%
corner. It is a creative commons license that requires

581
00:35:02.780 --> 00:35:06.539 A:middle L:90%
that anyone who use your work for any reason must

582
00:35:06.539 --> 00:35:08.019 A:middle L:90%
make attribution to you. That is they must say

583
00:35:08.019 --> 00:35:10.059 A:middle L:90%
who it is by. So you see that little

584
00:35:10.059 --> 00:35:14.809 A:middle L:90%
B. Y. That's attribution. They cannot use

585
00:35:14.809 --> 00:35:16.639 A:middle L:90%
it commercially. You see the dollar sign crossed up

586
00:35:16.650 --> 00:35:20.429 A:middle L:90%
. They can never use your work commercially. That's

587
00:35:20.429 --> 00:35:23.050 A:middle L:90%
how you can protect yourself against profiteers if that's important

588
00:35:23.059 --> 00:35:29.070 A:middle L:90%
to you and they cannot distribute it. But but

589
00:35:29.070 --> 00:35:35.119 A:middle L:90%
they can they can use it in the upper left

590
00:35:35.119 --> 00:35:37.530 A:middle L:90%
hand corner. You have the least restrictive license.

591
00:35:37.530 --> 00:35:39.699 A:middle L:90%
They can do anything they want with it so long

592
00:35:39.699 --> 00:35:44.139 A:middle L:90%
as they provide attribution back to the original source.

593
00:35:44.170 --> 00:35:46.730 A:middle L:90%
And then you have every variation in between. So

594
00:35:46.730 --> 00:35:50.559 A:middle L:90%
I think this is a great tool for empowerment for

595
00:35:50.559 --> 00:35:52.659 A:middle L:90%
people who want to create materials that are of high

596
00:35:52.659 --> 00:35:55.320 A:middle L:90%
quality but want them to be open, want them

597
00:35:55.320 --> 00:36:00.869 A:middle L:90%
to be remove obstacles to sharing, because this allows

598
00:36:00.869 --> 00:36:04.190 A:middle L:90%
you to choose the amount of sharing or the method

599
00:36:04.190 --> 00:36:06.880 A:middle L:90%
of sharing or the ways of shared with which you

600
00:36:06.880 --> 00:36:10.489 A:middle L:90%
yourself are comfortable. If you want to stop people

601
00:36:10.489 --> 00:36:13.940 A:middle L:90%
from doing any commercial use of your work, you

602
00:36:13.940 --> 00:36:16.730 A:middle L:90%
have the tool to do so if you are not

603
00:36:16.730 --> 00:36:19.820 A:middle L:90%
that invested in this particular material and you want it

604
00:36:19.820 --> 00:36:22.110 A:middle L:90%
to be shared as widely as possible, you have

605
00:36:22.110 --> 00:36:30.789 A:middle L:90%
the tool for making exactly that happened. I'd also

606
00:36:30.789 --> 00:36:32.800 A:middle L:90%
like to talk just a tiny bit about Andrew Gaggi

607
00:36:32.809 --> 00:36:36.260 A:middle L:90%
. This is a word that I've heard relatively recent

608
00:36:36.269 --> 00:36:39.789 A:middle L:90%
recently that I'm pretty charmed by. So we all

609
00:36:39.789 --> 00:36:43.539 A:middle L:90%
know pedagogy but of course the root of the word

610
00:36:43.539 --> 00:36:47.510 A:middle L:90%
pedagogy pedal has to do with instructing Children. But

611
00:36:47.510 --> 00:36:52.579 A:middle L:90%
in higher education we are instructing adults and that means

612
00:36:52.579 --> 00:37:00.190 A:middle L:90%
that the Androgel G must defer necessarily from pedagogy.

613
00:37:00.199 --> 00:37:02.849 A:middle L:90%
The idea of pedagogy is what we know is the

614
00:37:02.849 --> 00:37:06.099 A:middle L:90%
sage on the stage. I do a lot of

615
00:37:06.099 --> 00:37:08.409 A:middle L:90%
lecturing, I am the font of knowledge and I

616
00:37:08.409 --> 00:37:14.710 A:middle L:90%
am going to through my curation inside this wonderful mental

617
00:37:14.719 --> 00:37:16.650 A:middle L:90%
hopper tell you only the most important things for you

618
00:37:16.650 --> 00:37:20.599 A:middle L:90%
to know because I know what's best for you.

619
00:37:20.650 --> 00:37:22.699 A:middle L:90%
That's how we treat Children. Andrew koji is the

620
00:37:22.699 --> 00:37:27.869 A:middle L:90%
idea that the learner can also be a participant in

621
00:37:27.869 --> 00:37:30.530 A:middle L:90%
his or her own learning. That is you're empowering

622
00:37:30.530 --> 00:37:36.059 A:middle L:90%
learners as adults to act like adults and participate as

623
00:37:36.070 --> 00:37:38.960 A:middle L:90%
equal partners. That's why you sometimes hear the phrase

624
00:37:39.030 --> 00:37:42.530 A:middle L:90%
instead of the Sage on the stage, the guide

625
00:37:42.530 --> 00:37:45.679 A:middle L:90%
on the side. Um and people who have this

626
00:37:45.679 --> 00:37:51.599 A:middle L:90%
mentality work far more to do engaging classroom discussion.

627
00:37:51.610 --> 00:37:53.829 A:middle L:90%
This is something that's always happened um in the humanities

628
00:37:53.829 --> 00:37:57.519 A:middle L:90%
in terms of seminars, but in terms of large

629
00:37:57.519 --> 00:38:00.230 A:middle L:90%
classes, um intro psychology for example, it's often

630
00:38:00.230 --> 00:38:05.380 A:middle L:90%
been a lecture style course. So, so really

631
00:38:05.389 --> 00:38:08.190 A:middle L:90%
what I think open does is it allows us to

632
00:38:08.190 --> 00:38:12.849 A:middle L:90%
share what we can call pedagogy, or if you

633
00:38:12.849 --> 00:38:15.300 A:middle L:90%
like the word Andrew Gaggi, we can share techniques

634
00:38:15.309 --> 00:38:20.409 A:middle L:90%
for improving education, making sure that education is a

635
00:38:20.409 --> 00:38:23.750 A:middle L:90%
little bit more sophisticated, a little bit more engaging

636
00:38:23.760 --> 00:38:28.719 A:middle L:90%
and ultimately more effective. Right now. There are

637
00:38:28.719 --> 00:38:30.440 A:middle L:90%
a few barriers to people sharing what they do.

638
00:38:30.920 --> 00:38:37.000 A:middle L:90%
Young faculty members pre tenure sometimes worry that that if

639
00:38:37.000 --> 00:38:39.449 A:middle L:90%
they come up with a great classroom demonstration of a

640
00:38:39.449 --> 00:38:44.139 A:middle L:90%
particular phenomenon or concept, they don't want to give

641
00:38:44.139 --> 00:38:45.710 A:middle L:90%
it out because this is one of the reasons why

642
00:38:45.710 --> 00:38:49.719 A:middle L:90%
they're getting such high teaching recommendations. If they give

643
00:38:49.719 --> 00:38:52.239 A:middle L:90%
it to their tenured peers and raise their teaching recommendations

644
00:38:52.320 --> 00:38:57.090 A:middle L:90%
, well then where's their unique contribution? I would

645
00:38:57.090 --> 00:39:00.030 A:middle L:90%
argue their unique contribution isn't coming up with the wonderful

646
00:39:00.039 --> 00:39:04.280 A:middle L:90%
uh demonstration to begin with. And you only harm

647
00:39:04.280 --> 00:39:07.079 A:middle L:90%
students by clinging to it. That is harm all

648
00:39:07.079 --> 00:39:10.219 A:middle L:90%
students and you help students widely if you're willing to

649
00:39:10.219 --> 00:39:19.539 A:middle L:90%
share it. Mhm. A few examples of Andrew

650
00:39:19.539 --> 00:39:22.789 A:middle L:90%
Gaggi are the Wikipedia initiative. This is something that

651
00:39:22.800 --> 00:39:27.769 A:middle L:90%
the Association for Psychological Science took on. Um And

652
00:39:27.769 --> 00:39:30.019 A:middle L:90%
it it partnered with Wikipedia and A. P.

653
00:39:30.019 --> 00:39:31.909 A:middle L:90%
S. Said look, we don't love what you've

654
00:39:31.909 --> 00:39:35.670 A:middle L:90%
done with the field of psychology. We think that

655
00:39:35.670 --> 00:39:37.679 A:middle L:90%
that while there's some pretty robust and decent articles,

656
00:39:37.679 --> 00:39:39.940 A:middle L:90%
we also think that there are a number of articles

657
00:39:39.940 --> 00:39:43.949 A:middle L:90%
on a number of psychological concepts which need to be

658
00:39:43.960 --> 00:39:46.659 A:middle L:90%
shored up, We'd like to see improved. And

659
00:39:46.659 --> 00:39:51.170 A:middle L:90%
we believe that we the experts, the contents experts

660
00:39:51.179 --> 00:39:53.050 A:middle L:90%
, psychologists are probably the best able to do this

661
00:39:53.719 --> 00:39:58.289 A:middle L:90%
. And we would like to recruit our own students

662
00:39:58.300 --> 00:40:01.349 A:middle L:90%
in this process if we can engage our students and

663
00:40:01.349 --> 00:40:05.739 A:middle L:90%
the idea that they can get into Wikipedia and take

664
00:40:05.739 --> 00:40:08.679 A:middle L:90%
the information they're learning right now in class and modify

665
00:40:08.679 --> 00:40:13.710 A:middle L:90%
a Wikipedia article to improve that article. So they

666
00:40:13.719 --> 00:40:17.449 A:middle L:90%
are going to improve the overall quality of learning educational

667
00:40:17.449 --> 00:40:20.960 A:middle L:90%
resources for all. And it's what I would call

668
00:40:20.969 --> 00:40:22.880 A:middle L:90%
a legacy assignment. That is, it is not

669
00:40:22.880 --> 00:40:25.889 A:middle L:90%
a disposable assignment. It's not writing a paper.

670
00:40:25.889 --> 00:40:29.449 A:middle L:90%
The only your instructor will read. You know,

671
00:40:29.449 --> 00:40:30.869 A:middle L:90%
you have an end of one in terms of leadership

672
00:40:30.880 --> 00:40:32.559 A:middle L:90%
and you know that as soon as they're done,

673
00:40:32.559 --> 00:40:35.440 A:middle L:90%
marking it up and giving it back to you,

674
00:40:35.809 --> 00:40:37.889 A:middle L:90%
you're going to recycle it. You'll never, ever

675
00:40:37.889 --> 00:40:39.769 A:middle L:90%
look at it again unless you try and pass it

676
00:40:39.769 --> 00:40:43.469 A:middle L:90%
off to another instructor in another class later on for

677
00:40:43.469 --> 00:40:46.849 A:middle L:90%
credit. But basically there is an assumption that this

678
00:40:46.849 --> 00:40:52.380 A:middle L:90%
is just disposable information with Wikipedia. It's public information

679
00:40:52.389 --> 00:40:57.650 A:middle L:90%
and it endures. And I think that students feel

680
00:40:57.650 --> 00:41:00.829 A:middle L:90%
the weight of that a little bit more. Here

681
00:41:00.840 --> 00:41:05.320 A:middle L:90%
is a student from North uh, from Northeastern University

682
00:41:05.329 --> 00:41:08.469 A:middle L:90%
who says I was encouraged by more than the grade

683
00:41:08.480 --> 00:41:12.960 A:middle L:90%
. I wanted to contribute to something long lasting and

684
00:41:12.960 --> 00:41:16.260 A:middle L:90%
something bigger than myself. And here we have a

685
00:41:16.260 --> 00:41:21.280 A:middle L:90%
very adult type of assignment. I know an instructor

686
00:41:21.289 --> 00:41:25.050 A:middle L:90%
in Minnesota who was teaching a history of psychology course

687
00:41:25.059 --> 00:41:30.329 A:middle L:90%
, took her her class to a local, um

688
00:41:30.710 --> 00:41:31.389 A:middle L:90%
, it was a museum, but it used to

689
00:41:31.389 --> 00:41:37.090 A:middle L:90%
be an asylum for the treatment of mental disorders and

690
00:41:37.099 --> 00:41:40.190 A:middle L:90%
she had them really look at the museum and then

691
00:41:40.190 --> 00:41:45.170 A:middle L:90%
get into the state archives and pull up information about

692
00:41:45.170 --> 00:41:49.730 A:middle L:90%
the history of this building that had never been discovered

693
00:41:49.730 --> 00:41:52.829 A:middle L:90%
before. And because of the information, the students

694
00:41:52.829 --> 00:41:54.800 A:middle L:90%
in this class found, the museum actually created an

695
00:41:54.800 --> 00:41:59.900 A:middle L:90%
entirely new display. And I think that that's kind

696
00:41:59.900 --> 00:42:00.960 A:middle L:90%
of cool. These students thought, wow. Now

697
00:42:00.960 --> 00:42:04.780 A:middle L:90%
in a museum somewhere, there is an actual display

698
00:42:04.780 --> 00:42:07.460 A:middle L:90%
that we created through our own knowledge. And does

699
00:42:07.460 --> 00:42:09.550 A:middle L:90%
that teach the history of psychology you bet. But

700
00:42:09.550 --> 00:42:13.530 A:middle L:90%
it does it in a very adult way using legacy

701
00:42:13.530 --> 00:42:16.409 A:middle L:90%
assignments. The reason we know about these is because

702
00:42:16.409 --> 00:42:20.150 A:middle L:90%
they are made public. The assignments that most of

703
00:42:20.150 --> 00:42:22.610 A:middle L:90%
you, given your classrooms are not made public in

704
00:42:22.619 --> 00:42:27.369 A:middle L:90%
a widely shareable way. But now that you know

705
00:42:27.369 --> 00:42:31.090 A:middle L:90%
about this history of psychology assignment, maybe you see

706
00:42:31.090 --> 00:42:36.130 A:middle L:90%
some modification of that that might be appropriate to something

707
00:42:36.130 --> 00:42:37.909 A:middle L:90%
that you're doing, whether in psychology or another field

708
00:42:37.920 --> 00:42:40.219 A:middle L:90%
. So the more we are sharing our ideas for

709
00:42:40.219 --> 00:42:43.809 A:middle L:90%
teaching and engaging students, I think the better off

710
00:42:44.000 --> 00:42:52.690 A:middle L:90%
both faculty and students are. Now, let's get

711
00:42:52.690 --> 00:42:57.269 A:middle L:90%
to the pesky problem of textbooks. This is going

712
00:42:57.269 --> 00:43:00.260 A:middle L:90%
to be my introduction to nova, the open Educational

713
00:43:00.260 --> 00:43:05.869 A:middle L:90%
Resource upon which I work most closely. This is

714
00:43:05.880 --> 00:43:07.510 A:middle L:90%
the first of several sides of student data. I'll

715
00:43:07.510 --> 00:43:13.059 A:middle L:90%
show you this was taken from about 90 students at

716
00:43:13.440 --> 00:43:17.550 A:middle L:90%
Community College. So two year institution in Oregon and

717
00:43:17.559 --> 00:43:21.590 A:middle L:90%
the single question was, I have been unable to

718
00:43:21.590 --> 00:43:28.769 A:middle L:90%
afford textbooks for some courses. 40 of the students

719
00:43:28.769 --> 00:43:30.219 A:middle L:90%
said I could not afford it, not, I

720
00:43:30.219 --> 00:43:34.659 A:middle L:90%
chose not to buy it. Not. I complained

721
00:43:34.670 --> 00:43:37.530 A:middle L:90%
that it was too expensive, but I could not

722
00:43:37.539 --> 00:43:40.769 A:middle L:90%
afford it. If you would like a little bit

723
00:43:40.769 --> 00:43:45.190 A:middle L:90%
of data from closer to home In a recent sample

724
00:43:45.199 --> 00:43:51.539 A:middle L:90%
of Virginia Tech University students, 300 students. The

725
00:43:51.550 --> 00:43:55.260 A:middle L:90%
expected amount That VT you students would spend on textbooks

726
00:43:55.260 --> 00:44:00.320 A:middle L:90%
and one semester is$600. So go and ask

727
00:44:00.320 --> 00:44:04.000 A:middle L:90%
300 students as was done here on this campus.

728
00:44:04.889 --> 00:44:07.139 A:middle L:90%
How much did you actually spend? You would expect

729
00:44:07.139 --> 00:44:12.920 A:middle L:90%
that number to be 600. It was$325.

730
00:44:13.989 --> 00:44:17.550 A:middle L:90%
They're buying roughly half of their textbooks. I know

731
00:44:17.550 --> 00:44:20.989 A:middle L:90%
here on campus this week, the slogan around Open

732
00:44:20.989 --> 00:44:23.579 A:middle L:90%
education week has been because you don't want students to

733
00:44:23.579 --> 00:44:27.130 A:middle L:90%
have to get a second job just to be able

734
00:44:27.130 --> 00:44:29.500 A:middle L:90%
to afford their textbooks. Well, don't worry because

735
00:44:29.500 --> 00:44:30.449 A:middle L:90%
they're not getting a second job. It's way easier

736
00:44:30.449 --> 00:44:34.889 A:middle L:90%
to just not by the textbook. And I think

737
00:44:34.889 --> 00:44:37.019 A:middle L:90%
that's problematic if, if it's not just the textbook

738
00:44:37.019 --> 00:44:39.380 A:middle L:90%
, but all the ancillary materials that go with it

739
00:44:39.389 --> 00:44:43.980 A:middle L:90%
, the course where and the assignments and the computer

740
00:44:43.980 --> 00:44:45.769 A:middle L:90%
codes and all those things that, that would be

741
00:44:45.769 --> 00:44:50.300 A:middle L:90%
materials that they would otherwise be required for of course

742
00:44:50.309 --> 00:44:52.070 A:middle L:90%
. Um, I think this is happening at an

743
00:44:52.070 --> 00:44:54.760 A:middle L:90%
alarming rate at two year institutions and a four year

744
00:44:54.760 --> 00:45:00.920 A:middle L:90%
institutions. Again, this is from Jamaica to community

745
00:45:00.920 --> 00:45:02.519 A:middle L:90%
College in Oregon. If I had a choice between

746
00:45:02.519 --> 00:45:06.730 A:middle L:90%
a course that used open materials versus one that did

747
00:45:06.739 --> 00:45:08.889 A:middle L:90%
not, I would select the course that had open

748
00:45:08.889 --> 00:45:16.880 A:middle L:90%
materials. The overwhelming majority said, I strongly agree

749
00:45:16.889 --> 00:45:20.599 A:middle L:90%
. If you combine the people who somewhat agreed and

750
00:45:20.599 --> 00:45:23.030 A:middle L:90%
the people who strongly agreed, you see a preference

751
00:45:23.039 --> 00:45:29.280 A:middle L:90%
in students saying I want open materials by and large

752
00:45:29.280 --> 00:45:30.670 A:middle L:90%
. The only people who are saying I don't want

753
00:45:30.679 --> 00:45:36.340 A:middle L:90%
open materials. Our instructors and the instructors have very

754
00:45:36.340 --> 00:45:42.110 A:middle L:90%
legitimate reasons for saying that switching textbooks is a pain

755
00:45:42.489 --> 00:45:45.170 A:middle L:90%
. I get it. You have to have different

756
00:45:45.179 --> 00:45:46.780 A:middle L:90%
test banks, you have to have different power points

757
00:45:46.780 --> 00:45:50.380 A:middle L:90%
, You're doing different lectures, you have to learn

758
00:45:50.380 --> 00:45:52.010 A:middle L:90%
a different set of materials, you have to put

759
00:45:52.010 --> 00:45:55.710 A:middle L:90%
in new book orders forms with the school bookstore.

760
00:45:57.190 --> 00:46:00.389 A:middle L:90%
It is a hassle for people who already are committed

761
00:46:00.389 --> 00:46:07.170 A:middle L:90%
workers and working hard but students overwhelmingly want cheaper yet

762
00:46:07.170 --> 00:46:13.860 A:middle L:90%
still high quality materials. And this is where Nova

763
00:46:13.869 --> 00:46:15.960 A:middle L:90%
comes in. I'm going to tell you about nova

764
00:46:15.969 --> 00:46:20.300 A:middle L:90%
a little bit and I want to for warn you

765
00:46:20.309 --> 00:46:22.239 A:middle L:90%
that it's going to sound like a sales pitch because

766
00:46:22.239 --> 00:46:24.920 A:middle L:90%
I'm gonna tell you some awesome stuff about Nova.

767
00:46:24.929 --> 00:46:28.099 A:middle L:90%
I'm going to tell you how great nova is,

768
00:46:28.099 --> 00:46:30.889 A:middle L:90%
how proud I am of nova. How if you

769
00:46:30.889 --> 00:46:32.690 A:middle L:90%
do anything with psychology, if you haven't walked by

770
00:46:32.690 --> 00:46:36.119 A:middle L:90%
the psych department on your camp is you should probably

771
00:46:36.130 --> 00:46:40.489 A:middle L:90%
use Nova and it might sound sales e to you

772
00:46:40.880 --> 00:46:44.000 A:middle L:90%
. But I want you to remember this one thing

773
00:46:44.380 --> 00:46:46.550 A:middle L:90%
I have nothing to sell. We don't make any

774
00:46:46.550 --> 00:46:51.219 A:middle L:90%
money at nova. There's no cost associated it.

775
00:46:51.230 --> 00:46:54.480 A:middle L:90%
It's all free. So all I'm doing instead of

776
00:46:54.480 --> 00:46:58.210 A:middle L:90%
trying to sell you on Nova is trying to give

777
00:46:58.210 --> 00:47:00.639 A:middle L:90%
you nova and I would just simply ask, will

778
00:47:00.639 --> 00:47:04.809 A:middle L:90%
you take it or not? So what is nobody

779
00:47:04.809 --> 00:47:09.260 A:middle L:90%
nova? Um is a psychologist funded psychologist created and

780
00:47:09.269 --> 00:47:15.210 A:middle L:90%
it is a tool for teaching and learning psychology for

781
00:47:15.219 --> 00:47:25.219 A:middle L:90%
free. We created an online platform that has essentially

782
00:47:25.219 --> 00:47:30.010 A:middle L:90%
free textbooks in psychology. You can download them,

783
00:47:30.010 --> 00:47:32.030 A:middle L:90%
you can share them with your students. You never

784
00:47:32.030 --> 00:47:35.860 A:middle L:90%
have to ask our permission. You can modify them

785
00:47:35.860 --> 00:47:38.389 A:middle L:90%
if you want. You can change the order.

786
00:47:38.400 --> 00:47:42.880 A:middle L:90%
You can uh do all sorts of things with them

787
00:47:42.880 --> 00:47:44.900 A:middle L:90%
. We also have a blog. We have teachers

788
00:47:44.900 --> 00:47:47.280 A:middle L:90%
writing for us sharing their best ideas from their classroom

789
00:47:47.280 --> 00:47:50.190 A:middle L:90%
. What makes them passionate. What clicks with their

790
00:47:50.190 --> 00:47:53.329 A:middle L:90%
students? We have ancillary materials are textbooks are fully

791
00:47:53.329 --> 00:47:59.260 A:middle L:90%
supported by power points by test banks by an instructor's

792
00:47:59.260 --> 00:48:02.849 A:middle L:90%
manual, the instructor's manual spearheaded by the former president

793
00:48:02.849 --> 00:48:06.519 A:middle L:90%
of the Society for Teaching and Learning of Psychology.

794
00:48:06.530 --> 00:48:09.369 A:middle L:90%
So we look heavily at the science of teaching and

795
00:48:09.369 --> 00:48:14.699 A:middle L:90%
Learning when creating best practices for our power points and

796
00:48:14.699 --> 00:48:17.530 A:middle L:90%
our instructor's manual materials. Again, all of its

797
00:48:17.530 --> 00:48:21.199 A:middle L:90%
for free, we just want to give it away

798
00:48:21.570 --> 00:48:24.000 A:middle L:90%
and we do give it away after an initial hurdle

799
00:48:24.000 --> 00:48:28.070 A:middle L:90%
of resistance from people. We have made pretty good

800
00:48:28.079 --> 00:48:30.869 A:middle L:90%
strides. So in preparation for this particular talk,

801
00:48:30.880 --> 00:48:34.079 A:middle L:90%
I looked at the last seven days at Noma.

802
00:48:34.469 --> 00:48:36.869 A:middle L:90%
Um and we have people requesting our test bank and

803
00:48:36.869 --> 00:48:37.650 A:middle L:90%
when they request our test bank, we asked them

804
00:48:37.650 --> 00:48:39.619 A:middle L:90%
a couple questions. What do you want the test

805
00:48:39.619 --> 00:48:45.059 A:middle L:90%
bank for? Is that class? Is nobody your

806
00:48:45.059 --> 00:48:49.139 A:middle L:90%
primary textbook? And how many students are there in

807
00:48:49.139 --> 00:48:51.719 A:middle L:90%
that class? If you look at the last seven

808
00:48:51.719 --> 00:48:54.079 A:middle L:90%
days and you figure, let's just call it$50

809
00:48:54.090 --> 00:48:58.909 A:middle L:90%
per textbook and savings. You you can come up

810
00:48:58.909 --> 00:49:00.010 A:middle L:90%
with all sorts of metrics. You know, some

811
00:49:00.019 --> 00:49:02.670 A:middle L:90%
textbooks are more than$200. But what about people

812
00:49:02.670 --> 00:49:06.639 A:middle L:90%
who rent electronic versions? So I'm just going to

813
00:49:06.639 --> 00:49:09.010 A:middle L:90%
give it an even number$50 50 per student in

814
00:49:09.010 --> 00:49:13.789 A:middle L:90%
the last seven days. Nobody has saved students$15,000

815
00:49:14.369 --> 00:49:15.800 A:middle L:90%
. And that's a pretty typical week for us.

816
00:49:16.869 --> 00:49:21.280 A:middle L:90%
I think that's kind of cool. That's the proud

817
00:49:21.280 --> 00:49:25.210 A:middle L:90%
part. Here's what noble looks like when you get

818
00:49:25.210 --> 00:49:29.820 A:middle L:90%
on. We created a platform by which you can

819
00:49:29.820 --> 00:49:32.269 A:middle L:90%
look at 100 different learning modules and we have a

820
00:49:32.269 --> 00:49:36.309 A:middle L:90%
dragon drop system. You can see over on the

821
00:49:36.320 --> 00:49:39.280 A:middle L:90%
right hand portion, there's sort of a blank part

822
00:49:39.280 --> 00:49:43.050 A:middle L:90%
of the screen and on the left is where all

823
00:49:43.050 --> 00:49:45.909 A:middle L:90%
the different teaching modules are. You just drag it

824
00:49:45.909 --> 00:49:47.289 A:middle L:90%
with your cursor anything you want, drag it over

825
00:49:47.289 --> 00:49:51.130 A:middle L:90%
to the right and boom, it's in your textbook

826
00:49:51.139 --> 00:49:52.320 A:middle L:90%
. You want to change the title? Just type

827
00:49:52.320 --> 00:49:54.389 A:middle L:90%
it in. You want to rearrange the order of

828
00:49:54.389 --> 00:49:58.230 A:middle L:90%
the modules, go for it. You can see

829
00:49:58.230 --> 00:50:00.750 A:middle L:90%
that there is already a module on the right called

830
00:50:00.750 --> 00:50:04.210 A:middle L:90%
the psycho physiological methods in neuroscience. Yes, we

831
00:50:04.210 --> 00:50:07.750 A:middle L:90%
have a module on that. We're dragging over right

832
00:50:07.750 --> 00:50:10.289 A:middle L:90%
now. A module on research design. If I

833
00:50:10.289 --> 00:50:13.320 A:middle L:90%
want to change the order of those, I simply

834
00:50:13.320 --> 00:50:15.710 A:middle L:90%
drag and drop them where it says new textbook at

835
00:50:15.710 --> 00:50:19.219 A:middle L:90%
the top. I can type in any title.

836
00:50:19.219 --> 00:50:22.739 A:middle L:90%
I want Robert Psych 101 textbook for example, can

837
00:50:22.750 --> 00:50:27.699 A:middle L:90%
brand in any particular way I want. We have

838
00:50:27.710 --> 00:50:30.079 A:middle L:90%
100 different modules, all of which are expert written

839
00:50:30.460 --> 00:50:35.320 A:middle L:90%
that cover every area of psychology. We have very

840
00:50:35.329 --> 00:50:38.570 A:middle L:90%
typical modules, things like research design, that you

841
00:50:38.570 --> 00:50:42.510 A:middle L:90%
would expect in almost any psychology course, we have

842
00:50:42.510 --> 00:50:45.420 A:middle L:90%
very up to date ones, the replication crisis in

843
00:50:45.420 --> 00:50:49.719 A:middle L:90%
psychology that has been edited and revised as recently as

844
00:50:49.730 --> 00:50:53.780 A:middle L:90%
this week to capture publications that have come out as

845
00:50:53.780 --> 00:50:57.980 A:middle L:90%
recently as last week. That's how up to date

846
00:50:57.980 --> 00:51:01.440 A:middle L:90%
it is. Um we have lesser used but very

847
00:51:01.449 --> 00:51:06.889 A:middle L:90%
interesting corners of psychology covered like the biochemistry of Love

848
00:51:07.360 --> 00:51:08.420 A:middle L:90%
. If that's not something you know about, feel

849
00:51:08.420 --> 00:51:12.809 A:middle L:90%
free to get a nova account and read the biochemistry

850
00:51:12.809 --> 00:51:15.170 A:middle L:90%
of love, make yourself an expert. It's pretty

851
00:51:15.170 --> 00:51:20.909 A:middle L:90%
interesting. Yeah, So just a few things about

852
00:51:20.909 --> 00:51:22.909 A:middle L:90%
no better glance. We have 100 learning modules written

853
00:51:22.909 --> 00:51:27.139 A:middle L:90%
by 120 different psychologists from all over the world,

854
00:51:27.150 --> 00:51:30.610 A:middle L:90%
from everywhere from two year Ecologist to Harvard. We've

855
00:51:30.610 --> 00:51:35.360 A:middle L:90%
got the entire range. Um it is learning management

856
00:51:35.360 --> 00:51:37.369 A:middle L:90%
system and screen reader compatible. We really do try

857
00:51:37.369 --> 00:51:40.059 A:middle L:90%
and make accessibility a priority of ours. It's something

858
00:51:40.059 --> 00:51:45.139 A:middle L:90%
that we're concerned about. We have everything supported with

859
00:51:45.150 --> 00:51:49.440 A:middle L:90%
ancillary materials, We have print versions available, uh

860
00:51:49.449 --> 00:51:52.550 A:middle L:90%
there's a photograph of our print version so you can

861
00:51:52.550 --> 00:51:54.719 A:middle L:90%
get a soft cover print version of what is comparable

862
00:51:54.719 --> 00:52:00.449 A:middle L:90%
to an introductory to psychology textbook. Are book you

863
00:52:00.449 --> 00:52:04.280 A:middle L:90%
do have to pay for, I have to admit

864
00:52:04.289 --> 00:52:06.840 A:middle L:90%
because it costs money to print, it's$12,

865
00:52:06.849 --> 00:52:10.269 A:middle L:90%
so if you want a$12 book, there you

866
00:52:10.269 --> 00:52:15.780 A:middle L:90%
go. Um currently we have about 30,000 users that

867
00:52:15.789 --> 00:52:22.369 A:middle L:90%
that grows by about 10,000 per term um especially is

868
00:52:22.369 --> 00:52:24.539 A:middle L:90%
growing in the two year institution, although we've been

869
00:52:24.539 --> 00:52:29.639 A:middle L:90%
formally adopted by by a number of four year institutions

870
00:52:29.639 --> 00:52:31.829 A:middle L:90%
as well as well as uh as uh sort of

871
00:52:31.829 --> 00:52:36.469 A:middle L:90%
an ad hoc material by individual instructors within departments.

872
00:52:36.849 --> 00:52:43.630 A:middle L:90%
Um At some schools we save students six figures a

873
00:52:43.630 --> 00:52:45.960 A:middle L:90%
year just at that institution alone, and that's how

874
00:52:45.960 --> 00:52:51.739 A:middle L:90%
we measure our impact. We want adoption desperately because

875
00:52:51.750 --> 00:52:53.659 A:middle L:90%
every dollar saved we think is making the world a

876
00:52:53.659 --> 00:52:55.809 A:middle L:90%
better place. So the more dollars we save,

877
00:52:55.820 --> 00:52:59.269 A:middle L:90%
the better it is and that's our incentive for making

878
00:52:59.269 --> 00:53:02.090 A:middle L:90%
high quality materials. So one of the very first

879
00:53:02.099 --> 00:53:06.469 A:middle L:90%
things we did in our bid to make high quality

880
00:53:06.469 --> 00:53:09.360 A:middle L:90%
materials is we recruited content experts and here I'm saying

881
00:53:09.360 --> 00:53:14.489 A:middle L:90%
expert with a capital E. When we wanted someone

882
00:53:14.489 --> 00:53:17.199 A:middle L:90%
to write about eyewitness testimony, we got Elizabeth Loftus

883
00:53:17.199 --> 00:53:22.570 A:middle L:90%
, the world's foremost authority in eyewitness testimony. When

884
00:53:22.570 --> 00:53:23.519 A:middle L:90%
we want someone to write about self control. We

885
00:53:23.519 --> 00:53:27.980 A:middle L:90%
went and got Roy Baumeister, the world's foremost authority

886
00:53:27.989 --> 00:53:30.349 A:middle L:90%
. And that's what we have from most of our

887
00:53:30.349 --> 00:53:32.090 A:middle L:90%
modules. People who at least in our field of

888
00:53:32.090 --> 00:53:36.570 A:middle L:90%
psychology, our famous. So when folks say,

889
00:53:36.570 --> 00:53:37.380 A:middle L:90%
well, how do we know your materials are any

890
00:53:37.380 --> 00:53:39.250 A:middle L:90%
good? It's easy just to say, well,

891
00:53:39.250 --> 00:53:42.949 A:middle L:90%
do you think that Elizabeth Loftus or Roy Baumeister any

892
00:53:42.949 --> 00:53:45.369 A:middle L:90%
good? And there's usually sort of a pick your

893
00:53:45.380 --> 00:53:49.960 A:middle L:90%
jaw up off the floor kind of moment for people

894
00:53:49.960 --> 00:53:53.369 A:middle L:90%
when they see that these people wrote free textbooks.

895
00:53:53.650 --> 00:53:57.550 A:middle L:90%
Um in fact, we even have some textbook authors

896
00:53:57.559 --> 00:54:00.940 A:middle L:90%
who have written for us, uh which I think

897
00:54:00.949 --> 00:54:07.329 A:middle L:90%
is very magnanimous people by the way, are not

898
00:54:07.329 --> 00:54:13.869 A:middle L:90%
simply willing to concede the expert writing is enough to

899
00:54:13.880 --> 00:54:16.659 A:middle L:90%
assure quality. The most common question of course is

900
00:54:16.670 --> 00:54:20.889 A:middle L:90%
, hey, do you do peer review? And

901
00:54:20.900 --> 00:54:23.260 A:middle L:90%
I laugh a little bit when I hear that question

902
00:54:23.269 --> 00:54:27.760 A:middle L:90%
, are your materials peer reviewed? Because to think

903
00:54:27.760 --> 00:54:31.230 A:middle L:90%
that we would stop at pure review vastly underestimates.

904
00:54:31.230 --> 00:54:37.269 A:middle L:90%
I think what is possible when you have academics publishing

905
00:54:37.269 --> 00:54:42.130 A:middle L:90%
our own textbooks, peer review is something that a

906
00:54:42.139 --> 00:54:45.389 A:middle L:90%
commercial textbook publisher would do so that they can sell

907
00:54:45.389 --> 00:54:46.550 A:middle L:90%
their book and they could say yes, we peer

908
00:54:46.550 --> 00:54:51.389 A:middle L:90%
reviewed it. We care so much more about our

909
00:54:51.389 --> 00:54:53.829 A:middle L:90%
content about our pedagogy because we ourselves are instructors,

910
00:54:53.829 --> 00:54:57.699 A:middle L:90%
we ourselves are psychologists. So let me show you

911
00:54:57.699 --> 00:55:04.269 A:middle L:90%
what No, but our quality assurance program, it's

912
00:55:04.280 --> 00:55:07.599 A:middle L:90%
expert written, its editorial review that as we send

913
00:55:07.599 --> 00:55:12.300 A:middle L:90%
it through two different editors, it is peer reviewed

914
00:55:12.309 --> 00:55:15.159 A:middle L:90%
. Yes, we definitely do that. It's student

915
00:55:15.159 --> 00:55:17.460 A:middle L:90%
reviewed. We worked with psych I the National Honor

916
00:55:17.460 --> 00:55:23.030 A:middle L:90%
Society for Psychology and had multiple students rate and review

917
00:55:23.039 --> 00:55:25.610 A:middle L:90%
every single module we published. We want to make

918
00:55:25.610 --> 00:55:29.369 A:middle L:90%
sure that students like it and that it's engaging and

919
00:55:29.369 --> 00:55:31.949 A:middle L:90%
that it's clear and that the illustrations an example work

920
00:55:31.960 --> 00:55:35.030 A:middle L:90%
every bit as much as we want to make sure

921
00:55:35.030 --> 00:55:37.989 A:middle L:90%
that the research is accurately reported. Uh We go

922
00:55:37.989 --> 00:55:42.409 A:middle L:90%
through an accessibility review and here I want to admit

923
00:55:42.409 --> 00:55:45.920 A:middle L:90%
to you that these materials are imperfect and our work

924
00:55:45.920 --> 00:55:49.239 A:middle L:90%
in progress. Uh we have a number of embedded

925
00:55:49.239 --> 00:55:52.539 A:middle L:90%
videos in our in some of our modules that are

926
00:55:52.539 --> 00:55:59.050 A:middle L:90%
not closed captions uh or accessible. And so we're

927
00:55:59.050 --> 00:56:01.360 A:middle L:90%
working to revise that because as we get that kind

928
00:56:01.360 --> 00:56:05.409 A:middle L:90%
of feedback from people, we are able, because

929
00:56:05.409 --> 00:56:07.139 A:middle L:90%
we're not a print text book, you know,

930
00:56:07.139 --> 00:56:08.099 A:middle L:90%
that the video, we can just drop in a

931
00:56:08.099 --> 00:56:10.539 A:middle L:90%
new link and change it in an afternoon. And

932
00:56:10.539 --> 00:56:13.679 A:middle L:90%
we try and be very, very responsive to that

933
00:56:13.690 --> 00:56:15.159 A:middle L:90%
. But we do go through an accessibility review.

934
00:56:15.369 --> 00:56:19.920 A:middle L:90%
We go through an empirical review. We're actually testing

935
00:56:19.920 --> 00:56:22.719 A:middle L:90%
this. We're asking researchers to go out and publish

936
00:56:22.719 --> 00:56:27.059 A:middle L:90%
on it and we'll find what you find. We

937
00:56:27.059 --> 00:56:29.639 A:middle L:90%
hope that you find that we're good, but we're

938
00:56:29.639 --> 00:56:31.360 A:middle L:90%
also researchers and we want you to take an objective

939
00:56:31.360 --> 00:56:34.840 A:middle L:90%
stance and find whatever it is. We also go

940
00:56:34.840 --> 00:56:38.469 A:middle L:90%
through international review. So we have foreign instructors um

941
00:56:38.480 --> 00:56:42.699 A:middle L:90%
look at different areas where they think we might be

942
00:56:42.710 --> 00:56:45.659 A:middle L:90%
to american in our language or in our examples.

943
00:56:45.230 --> 00:56:51.030 A:middle L:90%
Um and we try and internationalize our text to the

944
00:56:51.030 --> 00:57:00.099 A:middle L:90%
extent possible. A little bit about a recent study

945
00:57:00.099 --> 00:57:01.800 A:middle L:90%
that was done. Um one of the places,

946
00:57:01.809 --> 00:57:06.610 A:middle L:90%
one of the locations was here in Virginia had an

947
00:57:06.619 --> 00:57:13.369 A:middle L:90%
end of almost 1500 undergraduate students. Um Some amount

948
00:57:13.380 --> 00:57:16.530 A:middle L:90%
used nobody and hard copy form, the majority in

949
00:57:16.530 --> 00:57:21.380 A:middle L:90%
electronic form 170 of them used both. Now I

950
00:57:21.380 --> 00:57:24.010 A:middle L:90%
think that that's interesting that they used both that they

951
00:57:24.010 --> 00:57:28.750 A:middle L:90%
were not limited to one or the other. They

952
00:57:28.750 --> 00:57:30.730 A:middle L:90%
didn't have to just rent their e book and then

953
00:57:30.730 --> 00:57:34.030 A:middle L:90%
never have a hard copy. Um they were able

954
00:57:34.030 --> 00:57:37.429 A:middle L:90%
to buy the hard copy for$12 and access the

955
00:57:37.440 --> 00:57:42.369 A:middle L:90%
electronic version anytime they wanted and indeed they could access

956
00:57:42.369 --> 00:57:45.940 A:middle L:90%
additional modules if they got onto the noble website that

957
00:57:45.940 --> 00:57:49.530 A:middle L:90%
may not be included in the original site. In

958
00:57:49.530 --> 00:57:53.570 A:middle L:90%
this um 65 of the students who said they used

959
00:57:53.570 --> 00:57:58.739 A:middle L:90%
the electronic version, reported actually reading the book and

960
00:57:58.739 --> 00:58:04.010 A:middle L:90%
that's more than Admitted to reading the print version,

961
00:58:04.010 --> 00:58:07.829 A:middle L:90%
which is about 52%. It was 52%. Um

962
00:58:07.519 --> 00:58:12.170 A:middle L:90%
Now I think that that's actually probably somewhat typical.

963
00:58:12.170 --> 00:58:15.079 A:middle L:90%
So yes we want those numbers to be higher than

964
00:58:15.079 --> 00:58:19.610 A:middle L:90%
that. Uh We want our students reading of course

965
00:58:19.619 --> 00:58:22.849 A:middle L:90%
. Um But I think that it's interesting that that

966
00:58:22.849 --> 00:58:27.380 A:middle L:90%
students really did gravitate towards the digital format. Um

967
00:58:27.389 --> 00:58:29.349 A:middle L:90%
If you would have looked five years ago, six

968
00:58:29.349 --> 00:58:31.949 A:middle L:90%
years ago at student surveys um you'd still find a

969
00:58:31.949 --> 00:58:36.619 A:middle L:90%
lot of people preferring the hard copy and print versions

970
00:58:36.630 --> 00:58:39.869 A:middle L:90%
. You're finding some shift in that um as new

971
00:58:39.869 --> 00:58:43.519 A:middle L:90%
students are coming on and they are more familiar with

972
00:58:43.519 --> 00:58:46.239 A:middle L:90%
digital medium and just our digital readers, like large

973
00:58:46.239 --> 00:58:50.380 A:middle L:90%
sized tablets for example, are getting better. We

974
00:58:50.389 --> 00:58:55.849 A:middle L:90%
are finding more and more digital use. Um and

975
00:58:55.849 --> 00:58:59.449 A:middle L:90%
we are now in the process or not. We

976
00:58:59.449 --> 00:59:00.760 A:middle L:90%
but someone external to us is in the process of

977
00:59:00.769 --> 00:59:07.159 A:middle L:90%
testing reading comprehension and in memory for key concepts between

978
00:59:07.170 --> 00:59:10.889 A:middle L:90%
NOva and a traditional that is for profit textbook.

979
00:59:10.889 --> 00:59:15.599 A:middle L:90%
I wish I could give you the final thing.

980
00:59:15.610 --> 00:59:17.599 A:middle L:90%
Just say, oh yeah, we're just as good

981
00:59:17.599 --> 00:59:21.860 A:middle L:90%
as them or whatever it is. But for now

982
00:59:21.860 --> 00:59:23.039 A:middle L:90%
the jury is out so I don't want to over

983
00:59:23.039 --> 00:59:25.989 A:middle L:90%
promise anything. I don't think it's a bad textbook

984
00:59:27.000 --> 00:59:29.340 A:middle L:90%
, but let's let the data speak for themselves.

985
00:59:30.219 --> 00:59:31.980 A:middle L:90%
Um and I do want to mention one other thing

986
00:59:31.980 --> 00:59:35.489 A:middle L:90%
that I think is pretty interesting about. No,

987
00:59:35.489 --> 00:59:38.860 A:middle L:90%
but the fact that the textbooks are customizable means that

988
00:59:38.860 --> 00:59:42.789 A:middle L:90%
I can drag and drop any number of these 100

989
00:59:42.789 --> 00:59:45.780 A:middle L:90%
modules as fewer as many as I want and assign

990
00:59:45.780 --> 00:59:49.110 A:middle L:90%
them to my students. I just press publish and

991
00:59:49.119 --> 00:59:52.739 A:middle L:90%
and send the link to my students Because of this

992
00:59:52.739 --> 00:59:53.969 A:middle L:90%
. For the first time in history, we have

993
00:59:53.969 --> 00:59:57.619 A:middle L:90%
completely re envisioned what a textbook can do. So

994
00:59:57.619 --> 01:00:00.800 A:middle L:90%
I want you to imagine this As the instructor.

995
01:00:00.809 --> 01:00:02.840 A:middle L:90%
I think that there might be 10 modules that are

996
01:00:02.840 --> 01:00:07.349 A:middle L:90%
critical to the course I'm teaching, but I might

997
01:00:07.360 --> 01:00:08.170 A:middle L:90%
be able to open it up to my students and

998
01:00:08.170 --> 01:00:10.170 A:middle L:90%
say, I want you to choose five modules in

999
01:00:10.170 --> 01:00:16.050 A:middle L:90%
addition that you are interested in and every single student

1000
01:00:16.059 --> 01:00:19.289 A:middle L:90%
in the course could have a different text book,

1001
01:00:19.289 --> 01:00:24.400 A:middle L:90%
an individualized textbook that covers a core curriculum plus their

1002
01:00:24.400 --> 01:00:29.469 A:middle L:90%
own unique interest. Now, usually when I mention

1003
01:00:29.469 --> 01:00:30.849 A:middle L:90%
this idea, about half the people in my audiences

1004
01:00:30.849 --> 01:00:32.630 A:middle L:90%
are like, wow, that's really cool, and

1005
01:00:32.630 --> 01:00:35.469 A:middle L:90%
the other half of like, that sounds like a

1006
01:00:35.480 --> 01:00:40.789 A:middle L:90%
teaching nightmare. Um I think both both sentiments are

1007
01:00:40.789 --> 01:00:45.289 A:middle L:90%
probably correct, but but I think that it may

1008
01:00:45.289 --> 01:00:47.469 A:middle L:90%
not be as much of a teaching nightmare management hassle

1009
01:00:47.469 --> 01:00:50.610 A:middle L:90%
as you would think, and that is because I

1010
01:00:50.610 --> 01:00:52.500 A:middle L:90%
think that you could um tailor it to your own

1011
01:00:52.500 --> 01:00:55.480 A:middle L:90%
particular course syllabus, so if you want a student

1012
01:00:55.480 --> 01:01:00.199 A:middle L:90%
to write about a particular topic, why don't you

1013
01:01:00.199 --> 01:01:02.050 A:middle L:90%
just have them write about a topic that they've already

1014
01:01:02.050 --> 01:01:07.179 A:middle L:90%
chosen as one of their elective modules? Um and

1015
01:01:07.179 --> 01:01:09.289 A:middle L:90%
they're creating their own textbook anyway, um and you

1016
01:01:09.289 --> 01:01:12.929 A:middle L:90%
can see the textbook. So I just think that

1017
01:01:13.010 --> 01:01:15.980 A:middle L:90%
that, to me is an exciting prospect that by

1018
01:01:15.980 --> 01:01:19.150 A:middle L:90%
reimagining what a textbook is and what it can do

1019
01:01:19.159 --> 01:01:22.469 A:middle L:90%
, we're actually totally imagining how a textbook is potentially

1020
01:01:22.480 --> 01:01:28.320 A:middle L:90%
used in the classroom. So as I finish up

1021
01:01:29.309 --> 01:01:30.719 A:middle L:90%
, I want to just remind you of this one

1022
01:01:30.719 --> 01:01:31.289 A:middle L:90%
thing. I just talked to you all about the

1023
01:01:31.289 --> 01:01:35.989 A:middle L:90%
different virtues of nova. The reason I've done that

1024
01:01:35.989 --> 01:01:37.650 A:middle L:90%
is I just really wanted to kind of take you

1025
01:01:37.650 --> 01:01:40.099 A:middle L:90%
on a slightly deeper dive into an open educational material

1026
01:01:40.110 --> 01:01:43.440 A:middle L:90%
to, to show you that I think that that

1027
01:01:43.440 --> 01:01:45.679 A:middle L:90%
many of these materials, not only ours, but

1028
01:01:45.679 --> 01:01:51.369 A:middle L:90%
others are high quality, there are definitely user friendly

1029
01:01:51.380 --> 01:01:55.380 A:middle L:90%
. They are pedagogic lee sophisticated. And again,

1030
01:01:55.389 --> 01:01:58.800 A:middle L:90%
I am not here to sell you on, no

1031
01:01:58.800 --> 01:02:00.300 A:middle L:90%
, but and I'm not here to sell you on

1032
01:02:00.309 --> 01:02:05.280 A:middle L:90%
open because there's nothing to sell its all gift giving

1033
01:02:05.289 --> 01:02:07.469 A:middle L:90%
. So all I'm here to do is offer you

1034
01:02:07.469 --> 01:02:09.139 A:middle L:90%
the gift. And ultimately, again, you have

1035
01:02:09.139 --> 01:02:13.099 A:middle L:90%
to decide for yourself if it's a gift worth taking

1036
01:02:13.110 --> 01:02:15.289 A:middle L:90%
and if you're the type of person that likes to

1037
01:02:15.289 --> 01:02:24.690 A:middle L:90%
take gifts, thank you so much. Uh we

1038
01:02:24.690 --> 01:02:27.880 A:middle L:90%
have time for some questions to answer. I'd also

1039
01:02:27.880 --> 01:02:30.940 A:middle L:90%
like to invite my colleague and father, uh Ed

1040
01:02:30.940 --> 01:02:38.050 A:middle L:90%
Diener up to answer questions as well. He and

1041
01:02:38.050 --> 01:02:44.219 A:middle L:90%
my mother both were instrumental in the creation of Nova

1042
01:02:44.219 --> 01:02:46.670 A:middle L:90%
. They spearheaded the idea of it. Um,

1043
01:02:46.679 --> 01:02:50.349 A:middle L:90%
got together a number of our colleagues in in an

1044
01:02:50.349 --> 01:02:52.969 A:middle L:90%
initial conference that led to the idea, um,

1045
01:02:52.969 --> 01:02:57.440 A:middle L:90%
and ultimately the practical execution of Nova. So if

1046
01:02:57.440 --> 01:02:59.460 A:middle L:90%
you have questions for either of us, be happy

1047
01:02:59.460 --> 01:03:05.269 A:middle L:90%
to take, going to get a microphone, Go

1048
01:03:05.269 --> 01:03:07.940 A:middle L:90%
ahead. The title, Know about your company name

1049
01:03:07.949 --> 01:03:10.820 A:middle L:90%
. What your foundation? What does it mean?

1050
01:03:12.300 --> 01:03:14.659 A:middle L:90%
Okay, so the question is, uh, where

1051
01:03:14.659 --> 01:03:15.800 A:middle L:90%
did we get the name, Nova? It's not

1052
01:03:15.800 --> 01:03:19.309 A:middle L:90%
an acronym, which a lot of people think,

1053
01:03:19.320 --> 01:03:23.469 A:middle L:90%
um, not another book association or something like that

1054
01:03:23.469 --> 01:03:25.610 A:middle L:90%
. It's it has nothing to do with that.

1055
01:03:27.000 --> 01:03:29.750 A:middle L:90%
We just wanted a name that was latin. It

1056
01:03:29.760 --> 01:03:34.730 A:middle L:90%
because academics love latin. Um that was short,

1057
01:03:34.739 --> 01:03:37.820 A:middle L:90%
it was easy to remember and we landed on nova

1058
01:03:38.199 --> 01:03:42.409 A:middle L:90%
. It's evocative I think in its latin roots of

1059
01:03:42.420 --> 01:03:45.139 A:middle L:90%
newness, freshness. So it's a little confusing in

1060
01:03:45.139 --> 01:03:49.070 A:middle L:90%
Virginia, especially up north because we call it all

1061
01:03:49.070 --> 01:03:52.039 A:middle L:90%
that nova. Of course college there is called Nova

1062
01:03:52.050 --> 01:03:54.920 A:middle L:90%
, even though it's not related. So it's using

1063
01:03:54.920 --> 01:04:00.070 A:middle L:90%
Nova. So that's great and probably they were primed

1064
01:04:00.079 --> 01:04:05.719 A:middle L:90%
to do it. It's inevitable. Mhm. Yes

1065
01:04:05.719 --> 01:04:11.000 A:middle L:90%
, I should study with monastery that. Did you

1066
01:04:11.000 --> 01:04:13.860 A:middle L:90%
say that was on a document? Oh yeah,

1067
01:04:13.869 --> 01:04:15.829 A:middle L:90%
you can go to the International Journal of Well being

1068
01:04:15.840 --> 01:04:23.309 A:middle L:90%
. Uh yeah, the monastery spreading documented. Absolutely

1069
01:04:23.309 --> 01:04:25.929 A:middle L:90%
. So it's a peer reviewed publication just as any

1070
01:04:25.929 --> 01:04:29.309 A:middle L:90%
other would be in an academic journal. If you

1071
01:04:29.320 --> 01:04:31.130 A:middle L:90%
, for example, googled my name, robert Biswas

1072
01:04:31.130 --> 01:04:34.809 A:middle L:90%
Diener and Montessori or International Journal of Well Being,

1073
01:04:34.809 --> 01:04:36.570 A:middle L:90%
It would take you right there, you don't need

1074
01:04:36.570 --> 01:04:39.719 A:middle L:90%
an account. All you would have to do is

1075
01:04:39.730 --> 01:04:43.420 A:middle L:90%
is read it online or download the pdf freely available

1076
01:04:44.679 --> 01:04:46.099 A:middle L:90%
. And he spent a listening, I'll tell you

1077
01:04:46.099 --> 01:04:56.860 A:middle L:90%
offline. Um yes, I was wondering actually two

1078
01:04:56.869 --> 01:05:00.780 A:middle L:90%
questions about one is what's your plan going forward as

1079
01:05:00.780 --> 01:05:04.059 A:middle L:90%
far as the content. You talked about how students

1080
01:05:04.059 --> 01:05:09.920 A:middle L:90%
and faculty can uh different modules together to create textbooks

1081
01:05:09.929 --> 01:05:14.010 A:middle L:90%
. But obviously the city of Psychology is that stagnant

1082
01:05:14.019 --> 01:05:16.320 A:middle L:90%
or static? So what is your plan for updating

1083
01:05:16.329 --> 01:05:20.710 A:middle L:90%
the continent on an ongoing basis? And then secondly

1084
01:05:20.719 --> 01:05:26.070 A:middle L:90%
, um uh as you talk about this uh project

1085
01:05:26.070 --> 01:05:28.460 A:middle L:90%
in other countries, what kind of feedback are you

1086
01:05:28.469 --> 01:05:33.010 A:middle L:90%
hearing as far as beyond just translations in other languages

1087
01:05:33.489 --> 01:05:36.219 A:middle L:90%
? Um Do you want to talk about your thoughts

1088
01:05:36.219 --> 01:05:42.690 A:middle L:90%
about updating site texts in general roberts? Afraid to

1089
01:05:42.690 --> 01:05:44.730 A:middle L:90%
put me on here because he knows what I might

1090
01:05:44.730 --> 01:05:49.710 A:middle L:90%
say, which is Regular text books are updated every

1091
01:05:49.710 --> 01:05:54.230 A:middle L:90%
2-3 years in psychology for a reason. It has

1092
01:05:54.230 --> 01:05:57.110 A:middle L:90%
nothing to do with the Great Progress in the field

1093
01:05:57.489 --> 01:06:00.059 A:middle L:90%
and realize I'm a researcher. I research night and

1094
01:06:00.059 --> 01:06:03.449 A:middle L:90%
day. There's a few big findings in psychology every

1095
01:06:03.449 --> 01:06:05.809 A:middle L:90%
once in a while. It's not quite genetics where

1096
01:06:05.809 --> 01:06:09.630 A:middle L:90%
things are coming out every minute. So we don't

1097
01:06:09.630 --> 01:06:12.460 A:middle L:90%
really need quite that frequent of things. And the

1098
01:06:12.460 --> 01:06:13.739 A:middle L:90%
reason they do it, of course, is so

1099
01:06:13.739 --> 01:06:15.840 A:middle L:90%
you can't use the old textbooks. So there's no

1100
01:06:15.840 --> 01:06:16.699 A:middle L:90%
more used textbooks. You have to buy the new

1101
01:06:16.699 --> 01:06:20.849 A:middle L:90%
textbook. It's a gimmick. Um, but we

1102
01:06:20.849 --> 01:06:25.429 A:middle L:90%
are updating ours, but we don't have a,

1103
01:06:25.440 --> 01:06:28.300 A:middle L:90%
so I'm the writer of one of the chapters.

1104
01:06:28.679 --> 01:06:30.940 A:middle L:90%
I can go back and look at that chapter and

1105
01:06:30.940 --> 01:06:32.730 A:middle L:90%
say, you know what for undergraduates? This is

1106
01:06:32.730 --> 01:06:34.739 A:middle L:90%
still pretty up today, even though it's two or

1107
01:06:34.739 --> 01:06:38.460 A:middle L:90%
three years old. Can look at another chapter,

1108
01:06:38.460 --> 01:06:40.699 A:middle L:90%
perhaps a genetics chapter where you say, you know

1109
01:06:40.699 --> 01:06:44.159 A:middle L:90%
, all this stuff on epigenetic has come out robert

1110
01:06:44.170 --> 01:06:46.030 A:middle L:90%
. Maybe it's time to get a new chapter in

1111
01:06:46.030 --> 01:06:49.110 A:middle L:90%
that area. So we're gonna update over time just

1112
01:06:49.110 --> 01:06:51.590 A:middle L:90%
like a regular book does. But right now.

1113
01:06:51.980 --> 01:06:55.250 A:middle L:90%
Well, there's several problems with textbooks, but that's

1114
01:06:55.250 --> 01:06:59.000 A:middle L:90%
one of the huge problems textbook writers for intra site

1115
01:06:59.679 --> 01:07:02.050 A:middle L:90%
are writing that book every day of their life because

1116
01:07:02.050 --> 01:07:04.019 A:middle L:90%
they have to just as soon as they finish one

1117
01:07:04.019 --> 01:07:06.449 A:middle L:90%
addition, they start writing the other David Myers,

1118
01:07:06.449 --> 01:07:10.639 A:middle L:90%
the biggest selling textbook insight. That's all he does

1119
01:07:10.639 --> 01:07:13.409 A:middle L:90%
full time. He's retired. He sits there 40

1120
01:07:13.409 --> 01:07:15.300 A:middle L:90%
50 hours a week. He reads the newspaper,

1121
01:07:15.300 --> 01:07:17.280 A:middle L:90%
brings in new things, read Studies, brings in

1122
01:07:17.280 --> 01:07:19.760 A:middle L:90%
new things, but most of these and if you

1123
01:07:19.760 --> 01:07:21.929 A:middle L:90%
know, the replication crisis, you don't want to

1124
01:07:21.929 --> 01:07:25.480 A:middle L:90%
bring in a lot of things until, you know

1125
01:07:25.480 --> 01:07:28.389 A:middle L:90%
, they replicate. So we're doing another book where

1126
01:07:28.389 --> 01:07:30.670 A:middle L:90%
I'm saying review the field, but only review what

1127
01:07:30.670 --> 01:07:33.219 A:middle L:90%
replicates and the same thing in a textbook you want

1128
01:07:33.219 --> 01:07:35.420 A:middle L:90%
to put in their stuff that we really know,

1129
01:07:35.420 --> 01:07:40.269 A:middle L:90%
not some cute sort of new things. And I'd

1130
01:07:40.269 --> 01:07:43.099 A:middle L:90%
like to follow up on that by saying, uh

1131
01:07:43.480 --> 01:07:45.190 A:middle L:90%
, while I completely agree with that, I think

1132
01:07:45.190 --> 01:07:50.780 A:middle L:90%
that we do not need as much updating based on

1133
01:07:50.780 --> 01:07:55.440 A:middle L:90%
the science as as many people think, but we

1134
01:07:55.440 --> 01:07:58.769 A:middle L:90%
do a number of updates all the same. The

1135
01:07:58.780 --> 01:08:01.030 A:middle L:90%
most frequent updates. We do have to do with

1136
01:08:01.039 --> 01:08:03.429 A:middle L:90%
editorial concerns. You know, we might catch him

1137
01:08:03.429 --> 01:08:06.730 A:middle L:90%
a spelling or something small like that. Um,

1138
01:08:06.739 --> 01:08:12.559 A:middle L:90%
we sometimes do some cosmetic uh sort of a facelift

1139
01:08:12.559 --> 01:08:15.940 A:middle L:90%
to to some of our modules because we've gotten some

1140
01:08:15.940 --> 01:08:17.909 A:middle L:90%
feedback from students that it's just a little dense in

1141
01:08:17.909 --> 01:08:20.869 A:middle L:90%
its language, um, and and we want better

1142
01:08:20.869 --> 01:08:25.119 A:middle L:90%
transition sentences in it, and we're able to do

1143
01:08:25.119 --> 01:08:28.159 A:middle L:90%
that very, very quickly, sometimes within an hour

1144
01:08:28.170 --> 01:08:31.239 A:middle L:90%
or two of of receiving feedback often, you know

1145
01:08:31.239 --> 01:08:33.550 A:middle L:90%
, the same week, something like that, although

1146
01:08:33.550 --> 01:08:35.590 A:middle L:90%
we try our strategy is to try and hold off

1147
01:08:35.590 --> 01:08:42.529 A:middle L:90%
on really substantive revisions until academic break time. So

1148
01:08:42.529 --> 01:08:45.739 A:middle L:90%
, in the summer or over winter break, because

1149
01:08:45.739 --> 01:08:46.789 A:middle L:90%
we don't want to change the text book in the

1150
01:08:46.800 --> 01:08:49.159 A:middle L:90%
middle of the term when the instructors like, where

1151
01:08:49.159 --> 01:08:51.470 A:middle L:90%
did this paragraph? And this new example come from

1152
01:08:51.470 --> 01:08:54.310 A:middle L:90%
, the students know, and the instructor doesn't.

1153
01:08:54.319 --> 01:08:58.239 A:middle L:90%
So we typically make our grand revisions twice a year

1154
01:08:58.250 --> 01:09:00.260 A:middle L:90%
, um and they are on a very much a

1155
01:09:00.260 --> 01:09:05.350 A:middle L:90%
module by module basis. Um, so the replication

1156
01:09:05.359 --> 01:09:08.859 A:middle L:90%
module, um, it's something that there's a lot

1157
01:09:08.859 --> 01:09:12.869 A:middle L:90%
of action happening about right now and we are updating

1158
01:09:12.869 --> 01:09:16.199 A:middle L:90%
that. Um but something like um the conformity and

1159
01:09:16.199 --> 01:09:21.060 A:middle L:90%
obedience chapter for for undergraduate textbook, we're not gonna

1160
01:09:21.060 --> 01:09:26.079 A:middle L:90%
see too much more happen, although we're open.

1161
01:09:26.090 --> 01:09:28.920 A:middle L:90%
Um if a landmark new study comes out or or

1162
01:09:28.920 --> 01:09:30.399 A:middle L:90%
replication study comes out, we're certainly open to changing

1163
01:09:31.869 --> 01:09:35.770 A:middle L:90%
and then about the international talking with other. Yeah

1164
01:09:36.770 --> 01:09:42.630 A:middle L:90%
. Yeah, so uh the question is, and

1165
01:09:42.630 --> 01:09:45.510 A:middle L:90%
what kind of feedback have we gotten from an international

1166
01:09:45.520 --> 01:09:48.579 A:middle L:90%
audience? So of course noble materials are in english

1167
01:09:48.579 --> 01:09:51.739 A:middle L:90%
, so what you expect is the english speaking countries

1168
01:09:51.739 --> 01:09:55.880 A:middle L:90%
are the largest users of Nova. Um So it

1169
01:09:55.880 --> 01:09:58.670 A:middle L:90%
is being used pretty widely in Australia, in the

1170
01:09:58.670 --> 01:10:00.710 A:middle L:90%
UK. Canada is the most widely used outside the

1171
01:10:00.710 --> 01:10:02.760 A:middle L:90%
U. S. And somewhat in New Zealand.

1172
01:10:02.770 --> 01:10:10.590 A:middle L:90%
Um they often want things in metric system, for

1173
01:10:10.590 --> 01:10:14.250 A:middle L:90%
example, they want the opportunity to have more locally

1174
01:10:14.250 --> 01:10:17.699 A:middle L:90%
engaging types of examples. So we just got some

1175
01:10:17.699 --> 01:10:23.699 A:middle L:90%
feedback from South Africa um saying we want the ability

1176
01:10:23.699 --> 01:10:26.800 A:middle L:90%
to change some of this content both to put some

1177
01:10:26.800 --> 01:10:29.550 A:middle L:90%
South African specific research in here. You don't have

1178
01:10:29.550 --> 01:10:31.409 A:middle L:90%
a lot of studies of South Africans reported. But

1179
01:10:31.409 --> 01:10:33.050 A:middle L:90%
of course we have our own journals, our own

1180
01:10:33.050 --> 01:10:35.970 A:middle L:90%
Sites, Society and our own research and we want

1181
01:10:35.970 --> 01:10:39.600 A:middle L:90%
to drop that in. And of course they're they're

1182
01:10:39.600 --> 01:10:43.720 A:middle L:90%
welcome to do that. It is not yet translated

1183
01:10:44.600 --> 01:10:47.569 A:middle L:90%
. And one of the interesting things about translation is

1184
01:10:48.560 --> 01:10:53.210 A:middle L:90%
having that crossed out dollar sign in the creative commons

1185
01:10:53.210 --> 01:10:57.159 A:middle L:90%
. That noncommercial license, which which we do have

1186
01:10:57.159 --> 01:11:00.029 A:middle L:90%
right now is a barrier to translation because a lot

1187
01:11:00.029 --> 01:11:01.500 A:middle L:90%
of times people want to translate our materials, but

1188
01:11:01.500 --> 01:11:03.000 A:middle L:90%
they want to be able to sell it for some

1189
01:11:03.000 --> 01:11:06.630 A:middle L:90%
nominal costs, to recoup their own very substantive translation

1190
01:11:06.630 --> 01:11:11.880 A:middle L:90%
costs. Um so, so even we wrestle with

1191
01:11:11.890 --> 01:11:15.930 A:middle L:90%
the degree of permissiveness and I think each individual institution

1192
01:11:15.930 --> 01:11:17.369 A:middle L:90%
kind of has to make their own decisions about that

1193
01:11:17.380 --> 01:11:19.600 A:middle L:90%
. Now, interestingly, we still own the material

1194
01:11:19.600 --> 01:11:24.479 A:middle L:90%
so we can grant any individual translator permission. So

1195
01:11:24.479 --> 01:11:27.390 A:middle L:90%
if someone came to us from tech millennial in,

1196
01:11:27.399 --> 01:11:29.729 A:middle L:90%
in Mexico and said we want to translate for our

1197
01:11:29.729 --> 01:11:32.039 A:middle L:90%
university, we would absolutely give them permission to and

1198
01:11:32.050 --> 01:11:35.069 A:middle L:90%
even to, to sell it if they wanted and

1199
01:11:35.069 --> 01:11:36.840 A:middle L:90%
we can do that on a case by case basis

1200
01:11:39.060 --> 01:11:41.270 A:middle L:90%
. Yeah, someone else. Uh, you first

1201
01:11:41.859 --> 01:11:44.170 A:middle L:90%
. Um, no, it is a great discipline

1202
01:11:44.170 --> 01:11:46.880 A:middle L:90%
specific platform. So could you talk a little bit

1203
01:11:46.880 --> 01:11:50.630 A:middle L:90%
more about how it could be transferred to other disciplines

1204
01:11:50.640 --> 01:11:54.399 A:middle L:90%
? Um, what's the technology that's running behind it

1205
01:11:54.399 --> 01:11:56.710 A:middle L:90%
? And then maybe more importantly, is the platform

1206
01:11:56.720 --> 01:11:59.039 A:middle L:90%
open and share a bowl as well. It's a

1207
01:11:59.039 --> 01:12:01.579 A:middle L:90%
great question and one I wish you wouldn't have asked

1208
01:12:01.949 --> 01:12:04.819 A:middle L:90%
because I have to say that it was designed in

1209
01:12:04.819 --> 01:12:10.149 A:middle L:90%
ruby on rails and its proprietary, we own the

1210
01:12:10.149 --> 01:12:14.340 A:middle L:90%
NOva software so it is not uh open software,

1211
01:12:14.340 --> 01:12:15.699 A:middle L:90%
it's not droop Ally or another computer language that would

1212
01:12:15.710 --> 01:12:18.149 A:middle L:90%
be open. Um That's not to say that we

1213
01:12:18.149 --> 01:12:20.869 A:middle L:90%
wouldn't be willing to share the platform. Um It

1214
01:12:20.869 --> 01:12:24.170 A:middle L:90%
just happens to be that we didn't design it that

1215
01:12:24.180 --> 01:12:28.479 A:middle L:90%
way. Um but but we're not opposed to the

1216
01:12:28.489 --> 01:12:30.920 A:middle L:90%
free sharing or the openness of our platform. Um

1217
01:12:30.930 --> 01:12:34.180 A:middle L:90%
so it is very disciplined specific. Obviously we're just

1218
01:12:34.180 --> 01:12:36.529 A:middle L:90%
all about psychology, which is great if you love

1219
01:12:36.529 --> 01:12:39.960 A:middle L:90%
psychology as much as we do and we're obviously pretty

1220
01:12:39.960 --> 01:12:43.649 A:middle L:90%
gaga over it. Um But what we wanted to

1221
01:12:43.649 --> 01:12:45.640 A:middle L:90%
do is we wanted to we want a proof of

1222
01:12:45.640 --> 01:12:48.289 A:middle L:90%
concept in psychology, we wanted to get psychology right

1223
01:12:48.300 --> 01:12:50.279 A:middle L:90%
and show that we could get a lot of adoptions

1224
01:12:50.289 --> 01:12:56.140 A:middle L:90%
, very high quality materials uh in the area we

1225
01:12:56.140 --> 01:13:00.039 A:middle L:90%
know best before we start rolling it out to sociology

1226
01:13:00.039 --> 01:13:03.399 A:middle L:90%
or or business or economics or any other. Um

1227
01:13:03.399 --> 01:13:05.720 A:middle L:90%
and probably we would roll it out to the other

1228
01:13:05.720 --> 01:13:10.140 A:middle L:90%
social sciences even before we went to the life sciences

1229
01:13:10.140 --> 01:13:12.500 A:middle L:90%
or anything else. Um but that's not to say

1230
01:13:12.500 --> 01:13:15.989 A:middle L:90%
there are other other groups. Open stacks associated with

1231
01:13:15.989 --> 01:13:20.649 A:middle L:90%
Rice University is a great example of um A very

1232
01:13:20.649 --> 01:13:25.779 A:middle L:90%
different module. They have free textbooks that cover.

1233
01:13:25.779 --> 01:13:29.289 A:middle L:90%
I think maybe they have something like 15 different disciplines

1234
01:13:29.289 --> 01:13:32.199 A:middle L:90%
. They're targeting high enrollment courses. Um and also

1235
01:13:32.210 --> 01:13:34.960 A:middle L:90%
very open license and you can use those for free

1236
01:13:34.960 --> 01:13:39.760 A:middle L:90%
. So they are generalists where we are more specific

1237
01:13:39.760 --> 01:13:44.979 A:middle L:90%
in nature. one more comment about that. So

1238
01:13:45.550 --> 01:13:47.939 A:middle L:90%
we had a surprising amount of pushback initially with our

1239
01:13:47.939 --> 01:13:54.039 A:middle L:90%
textbook, we were surprised economists say textbooks are one

1240
01:13:54.039 --> 01:13:57.670 A:middle L:90%
of the areas that don't follow typical economic supply and

1241
01:13:57.670 --> 01:14:00.390 A:middle L:90%
demand. Why is that? Because most of the

1242
01:14:00.390 --> 01:14:01.489 A:middle L:90%
time you think do I want to buy a ford

1243
01:14:01.500 --> 01:14:04.069 A:middle L:90%
or do I want to buy a Bentley? I

1244
01:14:04.069 --> 01:14:06.079 A:middle L:90%
think I'll buy a ford because you know what a

1245
01:14:06.079 --> 01:14:11.550 A:middle L:90%
Bentley cost 20 times as much in textbooks. It's

1246
01:14:11.550 --> 01:14:14.100 A:middle L:90%
not like that. The professor says, do I

1247
01:14:14.100 --> 01:14:15.659 A:middle L:90%
want a ford or do I want to Bentley?

1248
01:14:16.130 --> 01:14:18.989 A:middle L:90%
I think I'll take the mentally the students are paying

1249
01:14:18.989 --> 01:14:24.939 A:middle L:90%
for it. So there's no Incentive for professors who've

1250
01:14:24.939 --> 01:14:28.279 A:middle L:90%
been using David Myers. Good friend of ours textbook

1251
01:14:28.279 --> 01:14:30.520 A:middle L:90%
for the last 20 years to switch his textbooks.

1252
01:14:30.520 --> 01:14:35.560 A:middle L:90%
Good. His textbooks interesting. But although we thought

1253
01:14:35.939 --> 01:14:40.869 A:middle L:90%
professors would say wow, I teach 500 students a

1254
01:14:40.869 --> 01:14:45.039 A:middle L:90%
year, have a say where I am now 800

1255
01:14:45.039 --> 01:14:46.880 A:middle L:90%
a year,$100. A textbook. I would

1256
01:14:46.880 --> 01:14:53.680 A:middle L:90%
save them$8,80,000. And and that's huge, right

1257
01:14:53.689 --> 01:14:56.539 A:middle L:90%
? If the professor had to pay 10 of the

1258
01:14:56.539 --> 01:14:59.760 A:middle L:90%
80,000, he or she would switch textbooks, but

1259
01:14:59.760 --> 01:15:00.750 A:middle L:90%
they don't. And we thought that they would be

1260
01:15:00.750 --> 01:15:03.880 A:middle L:90%
more concerned and they do express concern, but it's

1261
01:15:03.880 --> 01:15:06.130 A:middle L:90%
not enough to get them to switch over. So

1262
01:15:06.130 --> 01:15:09.050 A:middle L:90%
where is the pressure going to come? Part of

1263
01:15:09.050 --> 01:15:11.239 A:middle L:90%
it is going to come from our quality product And

1264
01:15:11.239 --> 01:15:15.350 A:middle L:90%
over time Professor C and new professors use it.

1265
01:15:15.359 --> 01:15:19.010 A:middle L:90%
Another one has to come from open source people either

1266
01:15:19.010 --> 01:15:23.260 A:middle L:90%
in the university and the state legislature. Other people

1267
01:15:23.260 --> 01:15:27.520 A:middle L:90%
who are reminding professors somehow of the student costs.

1268
01:15:27.520 --> 01:15:29.060 A:middle L:90%
One of the things that my wife and I were

1269
01:15:29.060 --> 01:15:32.239 A:middle L:90%
so interested in Is as education gets broader and goes

1270
01:15:32.239 --> 01:15:35.869 A:middle L:90%
overseas, think of the cost of this$1200 a

1271
01:15:35.880 --> 01:15:41.420 A:middle L:90%
year paying for textbooks and a lot of scholarships won't

1272
01:15:41.420 --> 01:15:43.689 A:middle L:90%
pay for textbooks, they only pay for tuition.

1273
01:15:43.699 --> 01:15:46.979 A:middle L:90%
So we're very concerned about the cost of college education

1274
01:15:46.989 --> 01:15:48.829 A:middle L:90%
. But then as roberts pointed out, you know

1275
01:15:48.829 --> 01:15:50.899 A:middle L:90%
, the quality has to be there too. And

1276
01:15:50.899 --> 01:15:56.369 A:middle L:90%
I think it's we're there now and there was one

1277
01:15:56.369 --> 01:16:01.069 A:middle L:90%
last question. Okay. Oh, we asked me

1278
01:16:01.069 --> 01:16:04.329 A:middle L:90%
a chat, would you ask that? Yeah.

1279
01:16:04.340 --> 01:16:08.359 A:middle L:90%
Yeah. And we would like to take questions from

1280
01:16:08.369 --> 01:16:10.909 A:middle L:90%
from the remote viewers as well. If if there

1281
01:16:10.909 --> 01:16:14.350 A:middle L:90%
are folks who want to give us questions via chat

1282
01:16:15.729 --> 01:16:17.979 A:middle L:90%
so far we don't have any. So if you

1283
01:16:17.989 --> 01:16:21.470 A:middle L:90%
focus on blind questions, please you have seen up

1284
01:16:21.479 --> 01:16:26.609 A:middle L:90%
or yeah, speak up or forever hold your peace

1285
01:16:26.619 --> 01:16:30.939 A:middle L:90%
because we we have we have one in, we

1286
01:16:30.939 --> 01:16:32.010 A:middle L:90%
have one here in person. So we'll take this

1287
01:16:32.010 --> 01:16:35.000 A:middle L:90%
is the last question I guess. Just wait 1

1288
01:16:35.000 --> 01:16:38.569 A:middle L:90%
2nd. We're going to get the microphone. Thank

1289
01:16:38.569 --> 01:16:40.869 A:middle L:90%
you as far as you know, are you the

1290
01:16:40.869 --> 01:16:45.779 A:middle L:90%
only father and son psychology researcher who are advocates in

1291
01:16:45.779 --> 01:16:51.319 A:middle L:90%
the world? We are the only father son doctoral

1292
01:16:51.319 --> 01:16:56.550 A:middle L:90%
level psychologists who study subjective well being and also advocate

1293
01:16:56.630 --> 01:17:00.409 A:middle L:90%
open research and materials in the world, correct?

1294
01:17:00.409 --> 01:17:05.220 A:middle L:90%
And we are the leading father and son team competition

1295
01:17:05.220 --> 01:17:09.380 A:middle L:90%
that we think we have. And that is Deaner

1296
01:17:09.380 --> 01:17:12.960 A:middle L:90%
Deaner, Deaner, Diener and Diener of Biswas diener

1297
01:17:12.970 --> 01:17:16.300 A:middle L:90%
because his older twin sisters who teased him mercilessly as

1298
01:17:16.300 --> 01:17:18.520 A:middle L:90%
he grew up are now psychologist, my wife's a

1299
01:17:18.520 --> 01:17:21.260 A:middle L:90%
psychologist and I am so all five of but we've

1300
01:17:21.260 --> 01:17:25.359 A:middle L:90%
never published together, all five of us, but

1301
01:17:25.359 --> 01:17:28.619 A:middle L:90%
we can do so for free now and thank you

1302
01:17:28.619 --> 01:17:36.890 A:middle L:90%
so much appreciate it. Thank you. Thank you

1303
01:17:44.829 -->  A:middle L:90%
. Mhm.

