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today, we're here in Fairfield California with Dr Jerrold

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Kemp and it's june 14th 2000 and 12 and welcome

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jerry, thank you so much for participating in the

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history makers project. Thank you for this opportunity.

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Barbara, this has been a great field for me

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to work. Why don't you begin by telling us

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a little bit about what you're doing now, where

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you're living and what you've been up to. Okay

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, my wife Edith and I live in a retirement

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senior retirement community that has been burned by the,

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by retired military people here. There are 23 apartment

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buildings and about 40 homes. So There are about

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over 300 people living in this area and they provide

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a very good services which included assisted living nursing care

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as necessary. We're getting along pretty well yet.

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But those times to come and I discovered this by

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reading an advertisement in the retired military offices, magazine

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, monthly magazine and we wanted something in northern California

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near Berkeley where my wife's daughter lives and this was

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the best and we checked it out, checked some

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others out and that's fine. So we're happy to

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be here. I'm not involved in education stuff at

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this time very much. You have other interests I

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pursue and we'll mention those as we go ahead.

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Okay, great. Thank you. Tell us a

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little bit about your your work history where you began

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and and a little bit about your career. Okay

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. My work history in our field, which was

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known as the audio visual field, came about after

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I left the military during the Second World war.

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I had been a chemistry major at the at the

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university of of florida Gainesville before the war and I

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studied chemistry there as I say. And when I

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came back after the service I very much wanted to

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teach, I like kids very much and I wanted

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to teach science two Children. And I applied for

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a teaching position at a junior high school in Miami

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which had a very nice american name known as the

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robert E lee junior high school. And I use

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films a great deal because I love the idea of

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not just talking as I had. Teachers would say

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to me once in a while that I remember a

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history teacher teaching of course to the students on the

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revolutionary days as America was forming. And I said

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, hey, there's a new film in the library

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on the revolution. Oh, she says that sounds

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interesting. She says, well, as soon as

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I get done my lecture, I'll consider using it

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. And I said to myself, wouldn't it be

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good for her to use that before the lecture?

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So the students would know more what this subject is

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about rather than go through the verbal work that she's

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doing in her lecture and that way. And I

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became more interested in helping teachers to look at the

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contributions that audiovisual made. So that's where I got

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started. I tried, I took my master's degree

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at the University of Miami in florida and there was

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one course on audiovisual education and it was of course

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that was mainly offered by the salesman from the film

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projectors and slide projector companies for the students there.

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And I learned how to run the projectors in that

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way. But also the interesting thing was that there

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was a textbook used in the course And it was

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a book some of you may have been familiar with

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from a long distance, it was done in the

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1940s 46. It's Baker Dale audio visual methods of

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teaching and this is really a fascinating thing to read

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even today to to look at this. I marked

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one page in here, which is which is what's

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called the cone of experience. Moving from the most

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communicative forms of technology. Down at the bottom,

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direct purposeful experiences, contrived experience, dramatic participation,

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where you're all doing things, demonstrations, field trips

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, exhibits, and then those are the doing and

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then on the second level are the observing and these

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are with motion pictures, Radio and recordings. Remember

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, this was written in 1946 visual symbols, and

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then there's the top of it, which is the

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symbolizing the verbal symbols, the voice and so forth

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. So we're going from direct experiences to the media

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which an intermediate type experience to the verbal levels dealing

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in lectures and so forth. And Edward L just

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did a great thing. And he was at Ohio

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State and I admired him for many ways and kept

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in touch with him later on because he made me

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think about this field in new ways. So that's

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how I got started in the profession. That's wonderful

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. And tell us about the primary focus of your

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work during your career. Well, when I when

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I started working in the audio visual field, it

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interested me greatly because it was learning things that you

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could participate in. It wasn't a textbook, particularly

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verbal learning the top of the tail cone in that

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sense at all. It was hands on in a

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large extent. And I had experiences as a as

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a young kid going to a boy's summer camp in

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Connecticut. And it was fascinating to me because the

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director was just just a very good teacher, but

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his teaching was that you the student had to be

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able to do it or or discuss it or understand

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it and illustrate that. And we would do things

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about, learning about plants and the difference leaves on

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trees and things and we would have to identify and

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relate them ourselves rather than just hearing about them.

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And that started me out thinking about if you're in

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education you would want the students to be a participatory

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resource in the process of learning rather than sitting back

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and verbalizing about it, which is how it so

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often happens. So the audio visual field for me

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was the way to get out into that. And

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and that got me going when I finished my degree

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at the University of Miami the Master's degree and I

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still have Gi Bill left, I talked to the

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audio visual director at the film library in the county

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and I said you know where can you go to

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get a doctor degree? I still have G.

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I. Bill so I wouldn't have to be paying

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for my education. And I would like to study

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somewhere where I would learn the practical things dealing with

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audio vision. He says the best one in the

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country is Indiana University. I said in indiana.

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Yeah. I said oh that's interesting. And I

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contacted them and I found out that they teach you

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how to film production. How did you slide and

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record with tapes and you can make little strips,

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which we called filmstrips and put sound on them and

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those can be used for students to study by themselves

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. I said this sounds fascinating, it's practical.

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I was also learning about running film libraries and the

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theories of of communication and all and you need to

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learn on the doctoral level. So I went to

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Indiana University and I was there about two years working

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on my on my doctoral degree and I learned wonderful

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things from a faculty and a staff that were most

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remarkable. I wrote down on paper here some of

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the some of the take the people boy, I

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didn't have that guy's name down that ran the show

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. But there was a fellow in production harvey fry

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who taught graphics and all. And there was a

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fellow named Denny Pet who taught the motion picture techniques

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and it was just awful. You really got to

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do it and became so good at it that you'll

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be able to work with it as you did it

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. And that got me into the field that way

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very much. And after I finished my work in

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indiana, the interest now was to find a job

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I could work in and apply this stuff. And

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I was told that at a place called and it

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was actually san Jose college In the late 50s,

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which was in California in the bay area, relatively

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near San Francisco. And they were setting up an

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audiovisual center with a film library and so forth,

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primarily for resources for the faculty. And they did

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have what we know what we used to call.

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They still do except they're retired overhead projectors and opaque

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projective that faculty members could use in their teaching to

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illustrate things and the audio visual center, in addition

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to having the film library had staff members who could

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help the faculty members to use this stuff and also

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produce it. We had a film production man that

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worked with me in film production. I had a

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graphic artist, I had a recording technician and these

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old could work with faculty and meat and I was

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doing scripts and doing storyboards for faculty on things they

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wanted to illustrate and that was a great come on

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. And it got things very interested in. Faculty

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members became very active with this and it satisfied me

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, excuse me, because I could see things that

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they would want to do. I still remember an

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instructor in the art, art department who taught art

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history and this was general education. So she had

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students that came to our history who came from Business

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and Engineering and the sciences, history, language and

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they have to take a general education class. And

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they picked the one in art history And she said

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they would sit and she had about 60 of them

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in a lecture hall and she would show slides and

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lecture about historical topics and she could see they were

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born by this sort of thing to do. And

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as she said at the end of the course,

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when they took the final exam and they were leaving

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, one guy would say to another one as he

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left through the doorway, he'd say, boy,

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that's the last art class I ever take. He

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said, that was just boring. She said,

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I want to make it more interesting. I said

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, well can't we get them to learn some of

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the stuff on their own by having the visuals you

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show and talk about and ask them questions that would

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get them involved. And then instead of your lecturing

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, they could study this stuff in a layout with

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filmstrips or slide tape or whatever we can provide.

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And you and I could script those together and then

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you would present and they would have time and we

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could set up a lab where we have this whole

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series of film strips set up and it would be

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open. We could get graduate students in art who

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could run it there for you. And then you

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would meet them three times a week for three hours

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of classes and have them meet with you and discuss

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these things and review questions before you test it all

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. And I said you might even be able to

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take field trips to museums and art galleries that they

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could see the artists and what you're talking about.

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And she was very open to this sort of thing

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. And that became a big deal. And that

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got me started. I'm thinking about teaching in new

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ways with the media and all sort of things.

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So that that, that worked with me at SAN

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Jose state and uh, and as a matter of

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fact, the word got out with her and I

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had a fellow in science doing this also with his

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labs and so forth. And, and, and

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, and work have the students studying this stuff ahead

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of time and prepare to meet in the class with

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the instructor and go over reviews and so forth.

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And we even had people from the chancellor's office and

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what are these people doing there? That's so different

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we could hear. And I used to go down

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into the lab of the uh, of the art

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teacher and into the, into the, where the

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students were studying by themselves and they used to be

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people coming in and looking around and the, and

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the graduate student who sort of, we asked,

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excuse me, uh, you're not in the class

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. So you know, he says, brace took

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the course last semester and I wanted to see what

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you're doing different now. So it's just a whole

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series of beliefs in that and professionally that got me

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starting to think more and more about the need for

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getting us to use the audio visuals, not as

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assistance for the lecture, but for student learning that

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they can pace themselves on at their own time and

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then move on to it. So that was my

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background, so to speak. As I moved into

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this sort of thing, I was having contacts with

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other leaders in the field and I can convention some

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of them, pardon me for putting my head down

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for a moment. I wanted to get a book

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here. Uh for example, a fellow named Jim

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Finn James Finn at USC did a book on extending

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education through technology, which my colleague at san Jose

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state, Ron Macbeth was the was published all the

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he was sort of the editor he was edited by

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, but this was this was James Jim Finn.

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It was a very good theorist in the field.

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He didn't ever make audio visuals himself, never made

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a film or anything, but he did the theory

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behind it, a white man and I would read

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that and others would read it and we feel this

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sort of thing is so, so valuable. And

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I'll mention some others that were very important here.

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I mentioned Edgar Dale Jim Finn fellow at Penn State

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charlie open there. There was a fellow in And

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by the way, as a side issue when I

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went to San Jose in 1958, uh huh.

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What was happening in the early 60s? Many of

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you know about the Silicon Valley was being started in

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that area and there were a great number of companies

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that were forming to deal with computers, Apple intel

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, you would pack it and go on and on

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. And they were running into interesting problems they were

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teaching, they had to they had to provide instruction

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for their employees and the engineers were developing the components

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of computers that would be necessary developed here and that

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was going to cause training for the people who assembled

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made the equipment, put it together, those who

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sold salesman out in the field and many others in

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the company to understand what the computers are and what

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they would be doing, how they should be put

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manufactured and so forth. And they were lectured to

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by engineers and as one of the companies Hewlett package

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give us a call one day and said and said

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Dr kEMP, we have a problem. We have

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engineers giving lectures to our employees so they understand what

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they have to do in their operational footwork or in

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the sales work. And and the employees tell us

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that they don't understand what the engineers are talking about

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because they're giving them election. As one said to

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him, the manager said, we're giving, it

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sounds like one engineer lecturing to another engineer and they're

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not communicating to average people. So we took the

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engineers and we gave courses where they would make visual

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materials, they can make videos if necessary or 16

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millimeter in the early days and slides and use these

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along with handouts for the employees. And they describe

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them and the staff started to learn this stuff and

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they thanked us profusely and I said, you know

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, we don't only have to train our teachers and

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professors, but we've got to help the engineering and

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the manufacturing company to understand and training their audiovisual has

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a key role to play. So I had people

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some of you may remember the name robert meager bob

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maker today in a very nice book and he remembers

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something called programmed instruction that went on in the early

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days, which, which was pages in a book

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, which were, which was just questions with some

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information. And you have to pick an answer to

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the question and go to another page. Either a

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right yes, I would, no, I wouldn't

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. And you pick the right page and say,

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Oh no, you're wrong. You have to learn

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more about that. Go back and read it again

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or something or yes, you did. If so

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, now turn to page 37. So you go

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all over the place. And publishers were very upset

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because you're only writing a little bit on a piece

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of paper when you're doing the book. But mega

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did a book on preparing objectives for programmed instruction.

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And he started to teach me about things that I

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wasn't thinking about initially here. So there are a

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lot of people in industry, robert gagne at florida

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state was into the theory for some of these sorts

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of things. Yeah. Roger Kaufman at Foreign State

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also, I think was in that Dave Merrill who

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was in our field either Davey, I have a

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number of people that are listed down here, be

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of Skinner, I mentioned also, they were into

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this sort of thing in new way. Now what

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this did to me was to think of doing beyond

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what we were originally doing and what I was doing

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was dealing with the audiovisual material stuff. And I

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have then said, I'm going to make some text

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books about this that people will understand. And I

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first started my textbooks Where was 63 planning and producing

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audiovisual material. I had a graphic artist when a

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photographer that worked with me. And you can just

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see on pages there are photographs are things trying to

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tell people when you talk about a camera shooting a

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long shot through the lens. What does that mean

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? Well you can see what different you have a

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long shot medium shot close up and so forth.

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And it's all explained in the book. And this

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was a great book because I ended up with about

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eight editions. And there was a fellow from Utah

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State University. I'll get it right don smelly who

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became a co author with me because I wasn't up

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on some of the new technologies anymore now. And

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we did great on that. Ah we made a

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thing for toastmaster people who give talks and so it's

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great that they would use audiovisual Toastmasters international and audiovisual

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Handbook that a colleague of mine at san Jose state

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critic louis louis did. We did it together with

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an artist that he illustrated how things could be explained

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. Very nice. I noticed the very beginning they

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had a great a great deal of people seated sleeping

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with intellectual holes at all. Yeah, it wasn't

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working. And then it was so interesting that we

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prepared a guide for educational media from McGraw Hill,

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which talked about what these media are and how they

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are. And then we did a kid, we

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produced a whole series of visual material that could be

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used by teachers to learn more about this. And

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this was our contribution and the productivity of us and

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got our name into many people. And then when

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I was doing all this, I became president sheikh

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in the afternoon, I became president of act in

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1973. And guess what year that was? That

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was the 50th anniversary of the CTT and AV It's

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forerunner, which started in 1923. And now it

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was 73, our 50 years in a V.

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We did a commemorative booklet on this sort of thing

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. And and I was, I was president and

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bob Jarecki was the president elect from sacramento. Howard

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Hitchens was executive director And Dick nine Bec It was

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a deputy executive. These are going back to the

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70s, there's a copy of this around, I

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know, put this out of how it worked and

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all that. It's fascinating. All the folks that

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I talked with, I can mention names like charlie

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shaw from michigan state, Ray Wyman from central Washington

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and and all those my colleague Ron with Beth Phil

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Lewis, he was a president of a company in

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Chicago and so forth. It was Jim here was

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uh huh. I mean I don't change name Jim

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00:24:23.559 --> 00:24:29.359 A:middle L:90%
Finn here, Donald healey from Syracuse. So these

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were all people participating and we were getting well known

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and as this as they moved on my feelings started

379
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to change in the field also. I said you

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know it isn't just audiovisual that's important when we talk

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of technology and I was learning from the people in

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industry is in Silicon Valley that the terms technology is

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a process, not just how to do it.

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And I started to think about other ways we can

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do things that a hey a company that is inventing

386
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something is helping to design And I think today about

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the space vehicle and all the advanced stuff that they're

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dealing with has got a lot of elements of technology

389
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to put together and how may the supply and Jim

390
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Jim Finn talked about this theoretical and not get into

391
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the guts of it. And what happened was I

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said you know it deals with planning and I are

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how you plan instruction. So if you're going to

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make a film, there should be some objective that

395
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relate to what the film is going to be doing

396
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and then how that fits into the subject area,

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science teacher and you're going to make a film about

398
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birds and how they're able to fly and so forth

399
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. You want to say no, what do you

400
00:26:06.349 --> 00:26:08.220 A:middle L:90%
want the students to learn about that? So I

401
00:26:08.220 --> 00:26:11.359 A:middle L:90%
said there ought to be someone I call. I

402
00:26:11.369 --> 00:26:14.460 A:middle L:90%
came up with the word instructional design And this was

403
00:26:14.460 --> 00:26:21.529 A:middle L:90%
in 19 19 71. My first book entitled instructional

404
00:26:21.539 --> 00:26:26.569 A:middle L:90%
design, a plan for unit and course development and

405
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the format I had was very had my blinkers on

406
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pretty much it had the whole series of steps I

407
00:26:37.569 --> 00:26:40.930 A:middle L:90%
started from, you picked the topic in general purpose

408
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. Do you want to deal with? You look

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at the students as to their characteristics, which means

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which means the preparation for it? What are the

411
00:26:49.349 --> 00:26:52.480 A:middle L:90%
objectives you want to teach? What is the subject

412
00:26:52.480 --> 00:26:59.049 A:middle L:90%
content for the objectives? Pretest to give. So

413
00:26:59.059 --> 00:27:02.769 A:middle L:90%
students will test, the teacher would test the students

414
00:27:03.210 --> 00:27:04.680 A:middle L:90%
and the students would say, see I know all

415
00:27:04.680 --> 00:27:07.849 A:middle L:90%
that stuff. What do I have to study it

416
00:27:07.859 --> 00:27:11.190 A:middle L:90%
or these are the parts? I don't know and

417
00:27:11.190 --> 00:27:14.549 A:middle L:90%
I need to now study that and fit them in

418
00:27:15.039 --> 00:27:18.200 A:middle L:90%
. And then what we call the teaching learning activities

419
00:27:18.200 --> 00:27:21.859 A:middle L:90%
and resources. And you think about what the teacher

420
00:27:21.869 --> 00:27:25.710 A:middle L:90%
could present, what the students can learn by him

421
00:27:25.710 --> 00:27:30.769 A:middle L:90%
or herself and what projects that students can have and

422
00:27:30.779 --> 00:27:33.359 A:middle L:90%
in activities, problem solving applications and so forth.

423
00:27:33.839 --> 00:27:38.190 A:middle L:90%
I call that teaching learning activities and resources and the

424
00:27:38.190 --> 00:27:41.900 A:middle L:90%
resources you need with it, what films, what

425
00:27:41.910 --> 00:27:45.750 A:middle L:90%
places in the community and so on. And then

426
00:27:45.750 --> 00:27:49.990 A:middle L:90%
evaluation and it was a linear list you come down

427
00:27:51.250 --> 00:27:52.460 A:middle L:90%
and then isn't right. You keep coming back.

428
00:27:53.039 --> 00:27:56.500 A:middle L:90%
And I did that. And when I called the

429
00:27:56.509 --> 00:28:00.579 A:middle L:90%
instructional design process in those days and as I worked

430
00:28:00.579 --> 00:28:06.740 A:middle L:90%
with this, I came across a a person who

431
00:28:06.740 --> 00:28:11.549 A:middle L:90%
is very thoughtful Canadian. The name was Marshall McLuhan

432
00:28:11.339 --> 00:28:17.849 A:middle L:90%
who came from Canada into the field of media and

433
00:28:17.849 --> 00:28:22.329 A:middle L:90%
he had a a statement he made many times in

434
00:28:22.339 --> 00:28:26.799 A:middle L:90%
presentations at our national convention and elsewhere and he said

435
00:28:26.809 --> 00:28:32.150 A:middle L:90%
, we move into the future looking in a rear

436
00:28:32.160 --> 00:28:34.769 A:middle L:90%
view mirror. People have to think a moment.

437
00:28:36.440 --> 00:28:37.880 A:middle L:90%
What do you see when you look in the rear

438
00:28:37.880 --> 00:28:40.690 A:middle L:90%
view mirror where, where, where I've been,

439
00:28:41.140 --> 00:28:45.339 A:middle L:90%
what I've done before. So old habits don't change

440
00:28:45.349 --> 00:28:48.960 A:middle L:90%
easily. And people who are used to giving lectures

441
00:28:48.029 --> 00:28:53.059 A:middle L:90%
as professors are changing is quite different. I,

442
00:28:53.539 --> 00:28:57.980 A:middle L:90%
I ran across an article from a recent paper and

443
00:28:57.990 --> 00:29:02.849 A:middle L:90%
you folks have made many of you possibly heard record

444
00:29:02.849 --> 00:29:07.920 A:middle L:90%
created the film name Salt. Com, K H

445
00:29:07.930 --> 00:29:14.289 A:middle L:90%
A N, who he has has quote has a

446
00:29:14.299 --> 00:29:18.910 A:middle L:90%
labor of love is sparking a revolution in online education

447
00:29:21.140 --> 00:29:22.369 A:middle L:90%
and he was in my son's a area of mountain

448
00:29:22.369 --> 00:29:27.589 A:middle L:90%
view and so forth. Uh, uh, he

449
00:29:27.589 --> 00:29:36.579 A:middle L:90%
is dealing primarily with students taking online courses, most

450
00:29:36.579 --> 00:29:40.420 A:middle L:90%
of which are set up for self paced learning on

451
00:29:40.420 --> 00:29:48.670 A:middle L:90%
their own and then and being done by technology and

452
00:29:48.680 --> 00:29:53.380 A:middle L:90%
he has 100,000 students around the world taking this and

453
00:29:53.380 --> 00:29:56.789 A:middle L:90%
getting getting credits for it to, it's debatable.

454
00:29:56.789 --> 00:30:00.849 A:middle L:90%
Some of the things he does. I wonder whether

455
00:30:00.849 --> 00:30:04.309 A:middle L:90%
it's lecture and looking at videos and filling out of

456
00:30:04.309 --> 00:30:08.579 A:middle L:90%
forms and so forth. And interestingly when I started

457
00:30:08.789 --> 00:30:15.339 A:middle L:90%
teaching my instructional design class at SAN Jose State the

458
00:30:15.339 --> 00:30:18.700 A:middle L:90%
students, it was a graduate course in our Construction

459
00:30:18.710 --> 00:30:22.579 A:middle L:90%
Technology Master's Program And we would, we would meet

460
00:30:22.579 --> 00:30:26.470 A:middle L:90%
from 7-10 on Monday nights for 15 weeks of the

461
00:30:26.480 --> 00:30:29.160 A:middle L:90%
semester. And the first night we got together,

462
00:30:29.640 --> 00:30:32.200 A:middle L:90%
students all came in and they got notebooks out and

463
00:30:32.200 --> 00:30:33.690 A:middle L:90%
when the right stuff professor tells him and I told

464
00:30:33.690 --> 00:30:37.480 A:middle L:90%
him, I said, now this is the textbook

465
00:30:37.490 --> 00:30:38.559 A:middle L:90%
we're going to use and it's in the book store

466
00:30:38.799 --> 00:30:45.250 A:middle L:90%
to get and we're going to spend the first five

467
00:30:45.259 --> 00:30:48.960 A:middle L:90%
weeks of the semester or six weeks of the semester

468
00:30:49.440 --> 00:30:53.569 A:middle L:90%
studying the text and we're not gonna meet in class

469
00:30:53.640 --> 00:30:57.160 A:middle L:90%
at all. What what kind of course is that

470
00:30:57.640 --> 00:31:00.480 A:middle L:90%
? I said you've got a responsibility student And this

471
00:31:00.480 --> 00:31:04.220 A:middle L:90%
could be 20 students and maybe a third of them

472
00:31:04.230 --> 00:31:08.220 A:middle L:90%
are people training people from industry. We're taking the

473
00:31:08.220 --> 00:31:12.230 A:middle L:90%
master's program there and I said, Your job in

474
00:31:12.240 --> 00:31:15.740 A:middle L:90%
five weeks Is to study the 1st 10 chapters in

475
00:31:15.740 --> 00:31:19.960 A:middle L:90%
the book, which are explaining what the instructional design

476
00:31:19.960 --> 00:31:23.549 A:middle L:90%
processes, how it works, what the elements are

477
00:31:25.140 --> 00:31:27.869 A:middle L:90%
, how you can apply and you are to go

478
00:31:27.869 --> 00:31:30.980 A:middle L:90%
through the book. And there are the end of

479
00:31:30.980 --> 00:31:33.750 A:middle L:90%
each chapter. There are a whole series of review

480
00:31:33.750 --> 00:31:41.269 A:middle L:90%
question and I said, and and they're just questions

481
00:31:41.269 --> 00:31:45.660 A:middle L:90%
there. Now with each, with each for each

482
00:31:45.660 --> 00:31:48.430 A:middle L:90%
of you, I'm going to give you a set

483
00:31:48.440 --> 00:31:52.740 A:middle L:90%
of six or 8, I can't remember six,

484
00:31:52.740 --> 00:31:57.450 A:middle L:90%
I think six or 8 audio cassettes which are audio

485
00:31:57.940 --> 00:32:02.160 A:middle L:90%
guides for you for those chapters you're really dealing with

486
00:32:02.539 --> 00:32:07.410 A:middle L:90%
. You should listen to each chapter, start listening

487
00:32:07.420 --> 00:32:10.049 A:middle L:90%
to the beginning tape on that chapter. Before you

488
00:32:10.049 --> 00:32:14.279 A:middle L:90%
read the chapter, then it tells you to read

489
00:32:14.279 --> 00:32:17.450 A:middle L:90%
certain pages in the chapter from First pages to the

490
00:32:17.460 --> 00:32:22.579 A:middle L:90%
1st 10 or 12 of the 20 pages and then

491
00:32:22.589 --> 00:32:25.000 A:middle L:90%
do the review question and then come back to the

492
00:32:25.009 --> 00:32:28.660 A:middle L:90%
tape. What's going to happen? I'm going to

493
00:32:28.660 --> 00:32:30.920 A:middle L:90%
give you feedback on the review question and you can

494
00:32:30.920 --> 00:32:35.200 A:middle L:90%
check your answer if you weren't right, review for

495
00:32:35.200 --> 00:32:37.019 A:middle L:90%
yourself, check the questions again and then check the

496
00:32:37.019 --> 00:32:39.619 A:middle L:90%
answer to see if it comes out better And you

497
00:32:39.619 --> 00:32:43.450 A:middle L:90%
will have five weeks to do this and I will

498
00:32:43.460 --> 00:32:46.160 A:middle L:90%
be here in the classroom all of those five weeks

499
00:32:46.160 --> 00:32:50.630 A:middle L:90%
from 7-10. And if you can't make it,

500
00:32:50.640 --> 00:32:52.359 A:middle L:90%
if you're working and so forth, call me and

501
00:32:52.359 --> 00:32:54.910 A:middle L:90%
we'll set an appointment up sometimes come to my office

502
00:32:54.910 --> 00:32:58.809 A:middle L:90%
and work and you've got to do that and then

503
00:32:58.819 --> 00:33:00.440 A:middle L:90%
guess what? You're going to take an exam from

504
00:33:00.440 --> 00:33:05.170 A:middle L:90%
me on those 10 chapters and you know what?

505
00:33:05.539 --> 00:33:07.269 A:middle L:90%
You've got to get 90 on the exam to pass

506
00:33:08.339 --> 00:33:10.930 A:middle L:90%
. And some students would say, And if we

507
00:33:10.930 --> 00:33:14.700 A:middle L:90%
get 90 of the exam said, I said,

508
00:33:14.700 --> 00:33:16.369 A:middle L:90%
well give it a try and if you go through

509
00:33:16.369 --> 00:33:19.660 A:middle L:90%
the review questions and they're not coming out right,

510
00:33:20.140 --> 00:33:22.720 A:middle L:90%
do come in and visit with me and let's talk

511
00:33:22.720 --> 00:33:27.119 A:middle L:90%
about. And we started this and I said now

512
00:33:27.130 --> 00:33:29.609 A:middle L:90%
after the five weeks we're all going to meet again

513
00:33:30.700 --> 00:33:34.250 A:middle L:90%
And I'm hopefully that 90 of you have Got the

514
00:33:34.250 --> 00:33:37.400 A:middle L:90%
90 great on it. Some of you are going

515
00:33:37.400 --> 00:33:38.819 A:middle L:90%
to be going to drop outs. I know you're

516
00:33:38.819 --> 00:33:40.940 A:middle L:90%
not going to enjoy this. I don't want that

517
00:33:40.950 --> 00:33:44.640 A:middle L:90%
pressure and so forth, but give it a good

518
00:33:44.640 --> 00:33:45.490 A:middle L:90%
try and let's go on. Then we're going to

519
00:33:45.490 --> 00:33:52.150 A:middle L:90%
apply this. You're going to become a resource subject

520
00:33:52.160 --> 00:33:53.200 A:middle L:90%
. You want to take a subject that's important to

521
00:33:53.200 --> 00:33:57.160 A:middle L:90%
you that you know about and you're going to work

522
00:33:57.170 --> 00:34:00.490 A:middle L:90%
with one of your colleagues here and do the instructional

523
00:34:00.490 --> 00:34:04.690 A:middle L:90%
design process to develop instruction for that topic. You

524
00:34:04.690 --> 00:34:07.400 A:middle L:90%
got the subject expert now and the other person is

525
00:34:07.400 --> 00:34:10.530 A:middle L:90%
the instructional designer and show us how it works.

526
00:34:10.530 --> 00:34:14.440 A:middle L:90%
And then you come back in together and we present

527
00:34:14.449 --> 00:34:17.110 A:middle L:90%
these to class and discuss and go on and realize

528
00:34:17.300 --> 00:34:21.150 A:middle L:90%
you're not just giving lectures. You're dealing with self

529
00:34:21.150 --> 00:34:24.280 A:middle L:90%
paced learning by students and interactive activities among students and

530
00:34:24.280 --> 00:34:30.150 A:middle L:90%
instructor. And so so go to work and it

531
00:34:30.159 --> 00:34:31.940 A:middle L:90%
worked fine and that students used to come in and

532
00:34:31.940 --> 00:34:36.460 A:middle L:90%
tell me this is wonderful. I can get this

533
00:34:36.920 --> 00:34:38.289 A:middle L:90%
and I can study this myself at my pace.

534
00:34:38.739 --> 00:34:42.369 A:middle L:90%
I can review it and I have questions I can

535
00:34:42.380 --> 00:34:45.239 A:middle L:90%
ask you or ask another student who would help me

536
00:34:45.389 --> 00:34:47.920 A:middle L:90%
. And it went on like this just fine and

537
00:34:47.920 --> 00:34:51.440 A:middle L:90%
someone would say to me which I kept smiling when

538
00:34:51.440 --> 00:34:53.489 A:middle L:90%
they said this, they said you know in my

539
00:34:53.489 --> 00:34:57.960 A:middle L:90%
instruction that I'm giving a course I would like to

540
00:34:57.960 --> 00:35:00.920 A:middle L:90%
use. Mhm. Where I can have a reference

541
00:35:00.920 --> 00:35:02.690 A:middle L:90%
guy here in texas but I want to call it

542
00:35:02.690 --> 00:35:07.389 A:middle L:90%
a textbook and have them study this and review and

543
00:35:07.389 --> 00:35:09.380 A:middle L:90%
then work on it And then we would help them

544
00:35:09.389 --> 00:35:12.750 A:middle L:90%
and they would get it because you know, you

545
00:35:12.760 --> 00:35:15.090 A:middle L:90%
deal with people that are in the manufacturing so you

546
00:35:15.090 --> 00:35:17.889 A:middle L:90%
don't want them to create 80 answering the question when

547
00:35:17.900 --> 00:35:22.659 A:middle L:90%
you're 100%. So people would start doing this more

548
00:35:22.690 --> 00:35:25.230 A:middle L:90%
and it caught on more and more and that's where

549
00:35:25.239 --> 00:35:28.949 A:middle L:90%
we got out to do it more. That's a

550
00:35:28.949 --> 00:35:32.280 A:middle L:90%
terrific overview of uh your contributions to the field dairy

551
00:35:32.280 --> 00:35:37.670 A:middle L:90%
and a real treasure trove of publications you've assembled there

552
00:35:37.039 --> 00:35:42.030 A:middle L:90%
. And so you really helped initiate the whole concept

553
00:35:42.030 --> 00:35:45.510 A:middle L:90%
of instructional design. I hope so. There were

554
00:35:45.519 --> 00:35:47.449 A:middle L:90%
people we're doing and I told you Jim Finn,

555
00:35:47.710 --> 00:35:52.159 A:middle L:90%
he wrote about it. But he always gave Jim

556
00:35:52.159 --> 00:35:55.550 A:middle L:90%
never went into the technology in an application sort of

557
00:35:55.550 --> 00:35:59.170 A:middle L:90%
way. But we like to hear from him,

558
00:35:59.739 --> 00:36:02.019 A:middle L:90%
but the fellas who picked it up and applied it

559
00:36:02.019 --> 00:36:05.690 A:middle L:90%
at florida state, uh, did I mentioned roger

560
00:36:05.690 --> 00:36:07.949 A:middle L:90%
coffee. He was a name I had on my

561
00:36:07.949 --> 00:36:12.539 A:middle L:90%
list who applied this stuff so well in his way

562
00:36:12.929 --> 00:36:16.940 A:middle L:90%
his way there too. So they yes, they

563
00:36:16.940 --> 00:36:19.980 A:middle L:90%
picked it up for me and I'm just pleased to

564
00:36:19.980 --> 00:36:23.010 A:middle L:90%
see it move, keep moving around. And so

565
00:36:23.019 --> 00:36:25.920 A:middle L:90%
what do you think was the greatest accomplishment of your

566
00:36:25.920 --> 00:36:30.599 A:middle L:90%
career and why? Well, it's really that instructional

567
00:36:30.599 --> 00:36:36.199 A:middle L:90%
design to the instructional design process that that that picked

568
00:36:36.199 --> 00:36:38.550 A:middle L:90%
up and came about and people saw the way to

569
00:36:38.550 --> 00:36:43.659 A:middle L:90%
apply it and they were able to use the marshal

570
00:36:44.030 --> 00:36:46.699 A:middle L:90%
, not use his but understand that you don't look

571
00:36:46.699 --> 00:36:49.670 A:middle L:90%
in the rear view mirror when you're teaching, you

572
00:36:49.670 --> 00:36:52.960 A:middle L:90%
look in the future, the world has changed and

573
00:36:52.960 --> 00:36:55.449 A:middle L:90%
right now, you know, I feel like the

574
00:36:55.449 --> 00:36:59.969 A:middle L:90%
guy that used to run something and ran it and

575
00:36:59.969 --> 00:37:02.539 A:middle L:90%
other people took over and advanced it and all the

576
00:37:02.539 --> 00:37:05.119 A:middle L:90%
guy keeps running and say, wait, wait,

577
00:37:05.119 --> 00:37:07.579 A:middle L:90%
I'm your leader, wait for me. And that's

578
00:37:07.579 --> 00:37:08.570 A:middle L:90%
where I am. Now when I when I think

579
00:37:08.570 --> 00:37:15.630 A:middle L:90%
about that that Kangai who's who's got his his stuff

580
00:37:15.630 --> 00:37:19.159 A:middle L:90%
now online, I'd like to look at some of

581
00:37:19.159 --> 00:37:21.980 A:middle L:90%
his courses and see how they run. And are

582
00:37:21.980 --> 00:37:23.320 A:middle L:90%
we? Are we Is this the guy that talk

583
00:37:23.320 --> 00:37:27.429 A:middle L:90%
at the convention that we're having? I would think

584
00:37:27.699 --> 00:37:30.289 A:middle L:90%
and talk about his approach to it because that's where

585
00:37:30.289 --> 00:37:31.480 A:middle L:90%
the world's gone. I mean, it's coming to

586
00:37:31.480 --> 00:37:35.389 A:middle L:90%
the point where where schools are not going to be

587
00:37:35.389 --> 00:37:37.650 A:middle L:90%
needed period, we've said that before way many years

588
00:37:37.650 --> 00:37:40.440 A:middle L:90%
ago, but it isn't happened, but now it's

589
00:37:40.440 --> 00:37:44.869 A:middle L:90%
happening with online and opening it up in all sorts

590
00:37:44.869 --> 00:37:49.280 A:middle L:90%
of ways. So I feel I'm I'm lucky to

591
00:37:49.289 --> 00:37:52.840 A:middle L:90%
be early leader and there are many others, but

592
00:37:53.429 --> 00:37:59.130 A:middle L:90%
from here on it's it's stand back and get out

593
00:37:59.130 --> 00:38:00.449 A:middle L:90%
of the way and let the world change and it's

594
00:38:00.449 --> 00:38:04.599 A:middle L:90%
going to change more and more in our business.

595
00:38:05.420 --> 00:38:07.239 A:middle L:90%
Well, speaking of online education and future trends,

596
00:38:07.239 --> 00:38:13.510 A:middle L:90%
what do you think future professionals could learn from a

597
00:38:13.510 --> 00:38:15.489 A:middle L:90%
look in the rear view mirror at the history of

598
00:38:15.489 --> 00:38:20.369 A:middle L:90%
some of the trends and issues that you've discussed,

599
00:38:20.380 --> 00:38:22.260 A:middle L:90%
You know, I think, and I think I'm

600
00:38:22.269 --> 00:38:24.369 A:middle L:90%
just I'm just a piece of that process. Uh

601
00:38:24.369 --> 00:38:29.320 A:middle L:90%
huh. See, I have to say say this

602
00:38:29.820 --> 00:38:32.099 A:middle L:90%
, Mhm. When we when we when we got

603
00:38:32.099 --> 00:38:35.809 A:middle L:90%
started with this, and I have to say charlie

604
00:38:35.809 --> 00:38:37.539 A:middle L:90%
rangel of another one, some of the indiana folks

605
00:38:37.539 --> 00:38:42.639 A:middle L:90%
and others that came about and charlie and I worked

606
00:38:42.639 --> 00:38:47.010 A:middle L:90%
together in my experience, I applied this stuff,

607
00:38:47.019 --> 00:38:50.429 A:middle L:90%
this is what I was doing. And a lot

608
00:38:50.429 --> 00:38:52.730 A:middle L:90%
of my colleagues I found out we're on the talking

609
00:38:52.730 --> 00:38:57.559 A:middle L:90%
level about and I don't know, I asked,

610
00:38:57.559 --> 00:39:00.139 A:middle L:90%
charlie is just kiddingly charlie, do you teach all

611
00:39:00.150 --> 00:39:02.909 A:middle L:90%
in lectures in your class? What we have discussions

612
00:39:02.909 --> 00:39:06.619 A:middle L:90%
too, you know? But he doesn't say anything

613
00:39:06.619 --> 00:39:09.269 A:middle L:90%
about technology in what's happening. So I don't know

614
00:39:09.269 --> 00:39:13.539 A:middle L:90%
where folks are going in the future that way.

615
00:39:13.550 --> 00:39:19.619 A:middle L:90%
Because we had set up the the division of systemic

616
00:39:19.619 --> 00:39:23.489 A:middle L:90%
, systemic change in the field and all, but

617
00:39:23.489 --> 00:39:29.090 A:middle L:90%
I don't hear much of that happening that way people

618
00:39:29.090 --> 00:39:31.070 A:middle L:90%
are applying things, but I don't and I don't

619
00:39:31.070 --> 00:39:35.400 A:middle L:90%
see again, I'm out, I'm out of circulation

620
00:39:35.400 --> 00:39:38.389 A:middle L:90%
pretty much. But what impact is act having another

621
00:39:38.679 --> 00:39:45.440 A:middle L:90%
national and international organizations in what we do. And

622
00:39:45.449 --> 00:39:49.849 A:middle L:90%
from a research standpoint, they are because 86 emphasis

623
00:39:49.849 --> 00:39:53.019 A:middle L:90%
in so many ways is on graduate students and their

624
00:39:53.019 --> 00:39:58.230 A:middle L:90%
research and I re tech trends. It's really graduate

625
00:39:58.230 --> 00:40:01.489 A:middle L:90%
student articles dealing with their dissertation on what they've been

626
00:40:01.489 --> 00:40:06.929 A:middle L:90%
doing and how it can affect education and so,

627
00:40:06.940 --> 00:40:07.940 A:middle L:90%
But I want to see I want to see the

628
00:40:08.309 --> 00:40:13.440 A:middle L:90%
the real stories of how we have affected it,

629
00:40:13.809 --> 00:40:17.940 A:middle L:90%
where we have impact on the Department of Education.

630
00:40:19.409 --> 00:40:22.230 A:middle L:90%
You know, the no child left behind concept,

631
00:40:22.710 --> 00:40:25.119 A:middle L:90%
which doesn't deal with what we're dealing with. We're

632
00:40:25.130 --> 00:40:30.579 A:middle L:90%
here at all. They don't think of, it's

633
00:40:30.579 --> 00:40:32.590 A:middle L:90%
the rear view mirror stuff. It's the same old

634
00:40:32.590 --> 00:40:36.940 A:middle L:90%
practices, but you've got to speak louder to them

635
00:40:37.409 --> 00:40:39.670 A:middle L:90%
or run faster and it isn't it isn't doing it

636
00:40:39.940 --> 00:40:43.739 A:middle L:90%
. I don't have enough knowledge about some of the

637
00:40:43.750 --> 00:40:47.139 A:middle L:90%
technologies now to be able to help people. But

638
00:40:47.610 --> 00:40:51.690 A:middle L:90%
all right, I have been asked to meet with

639
00:40:51.690 --> 00:40:55.929 A:middle L:90%
any and and throw out questions that could stimulate some

640
00:40:55.940 --> 00:41:01.469 A:middle L:90%
rethinking where we should be part of the the changes

641
00:41:01.469 --> 00:41:07.110 A:middle L:90%
in technology, changing impacts of technology within this.

642
00:41:07.119 --> 00:41:12.869 A:middle L:90%
You listen to an interview on the news hour on

643
00:41:12.880 --> 00:41:20.269 A:middle L:90%
PBS Bye Education. Mhm. What's his name in

644
00:41:20.269 --> 00:41:22.139 A:middle L:90%
the Department of Education? Can't think of it.

645
00:41:22.909 --> 00:41:25.650 A:middle L:90%
That runs things. And what he discusses is never

646
00:41:25.650 --> 00:41:30.659 A:middle L:90%
everything dealing with this kind of media change and how

647
00:41:30.739 --> 00:41:35.280 A:middle L:90%
how you can change away from the teacher in control

648
00:41:35.809 --> 00:41:37.440 A:middle L:90%
to where the students control much of their learning.

649
00:41:37.440 --> 00:41:40.730 A:middle L:90%
And the teacher performs another function. We don't hear

650
00:41:40.730 --> 00:41:46.579 A:middle L:90%
that in the education involved here. You know,

651
00:41:46.670 --> 00:41:53.559 A:middle L:90%
there was the convention before, during or after mine

652
00:41:53.940 --> 00:42:00.420 A:middle L:90%
in which we try to take the conventions away from

653
00:42:00.579 --> 00:42:06.019 A:middle L:90%
from from lecture presentations at the convention to have some

654
00:42:07.000 --> 00:42:13.119 A:middle L:90%
uh video that set up that the attendees could review

655
00:42:13.500 --> 00:42:17.429 A:middle L:90%
before the presentation was scheduled and they would get the

656
00:42:17.429 --> 00:42:22.480 A:middle L:90%
message that the presenter has to offer and then presents

657
00:42:22.480 --> 00:42:27.139 A:middle L:90%
his job was to form small groups of discussion and

658
00:42:27.139 --> 00:42:30.179 A:middle L:90%
then come back, present their summaries on his topic

659
00:42:30.179 --> 00:42:32.360 A:middle L:90%
. And so and let him talk about how effective

660
00:42:32.360 --> 00:42:36.019 A:middle L:90%
and so forth. We tried that, we tried

661
00:42:36.019 --> 00:42:38.280 A:middle L:90%
that in California a couple of times with film strips

662
00:42:38.579 --> 00:42:45.480 A:middle L:90%
that people would look at beforehand sound filmstrips and and

663
00:42:45.480 --> 00:42:50.050 A:middle L:90%
see how that would affect the changes in the in

664
00:42:50.050 --> 00:42:55.420 A:middle L:90%
the in the programs. And there was interest shown

665
00:42:55.900 --> 00:43:00.619 A:middle L:90%
, but not much pick up after whoever was running

666
00:43:00.619 --> 00:43:04.550 A:middle L:90%
in charge of the convention director would do this.

667
00:43:04.550 --> 00:43:06.630 A:middle L:90%
And the next time the guy didn't care about doing

668
00:43:06.630 --> 00:43:08.420 A:middle L:90%
it a he or she at all. And I

669
00:43:08.420 --> 00:43:13.099 A:middle L:90%
still say we're still in some of those areas jerry

670
00:43:13.099 --> 00:43:16.349 A:middle L:90%
, that was a fantastic review of your career path

671
00:43:16.349 --> 00:43:21.239 A:middle L:90%
and you're amazing contributions to our field. Tell us

672
00:43:21.239 --> 00:43:22.119 A:middle L:90%
a little bit about what you've been doing recently.

673
00:43:22.599 --> 00:43:28.210 A:middle L:90%
Well as you get older, you've got to think

674
00:43:28.219 --> 00:43:30.289 A:middle L:90%
more about what's going to happen with your life and

675
00:43:30.289 --> 00:43:34.030 A:middle L:90%
what you need to do if you're interested in keeping

676
00:43:34.030 --> 00:43:38.179 A:middle L:90%
it going. And mhm as I said earlier,

677
00:43:38.400 --> 00:43:45.199 A:middle L:90%
I've been thinking about well living For many years and

678
00:43:45.199 --> 00:43:49.900 A:middle L:90%
there are three components of healthy living. One is

679
00:43:50.000 --> 00:43:52.630 A:middle L:90%
exercise, which we tell people you got to do

680
00:43:52.889 --> 00:43:58.030 A:middle L:90%
not just sit and watch television. Secondly, you've

681
00:43:58.030 --> 00:44:00.030 A:middle L:90%
got to eat properly, good nutrition and third,

682
00:44:00.030 --> 00:44:04.920 A:middle L:90%
you've got to keep an active mind which is,

683
00:44:05.389 --> 00:44:08.010 A:middle L:90%
is helping you keep away from Alzheimer's and that sort

684
00:44:08.010 --> 00:44:12.079 A:middle L:90%
of stuff. One last question, how would you

685
00:44:12.079 --> 00:44:15.849 A:middle L:90%
like to be remembered within the profession of instructional design

686
00:44:15.849 --> 00:44:19.920 A:middle L:90%
and technology? I can only say you have to

687
00:44:19.920 --> 00:44:24.380 A:middle L:90%
look at my, my, my publications and those

688
00:44:24.610 --> 00:44:30.159 A:middle L:90%
that are of the later dates dealing from When I

689
00:44:30.159 --> 00:44:32.710 A:middle L:90%
say the way the dates because I retired in 88

690
00:44:32.829 --> 00:44:37.269 A:middle L:90%
, so dealing with the 70s and 80's knows that

691
00:44:37.280 --> 00:44:42.829 A:middle L:90%
seem to apply and that our people in the field

692
00:44:42.829 --> 00:44:49.889 A:middle L:90%
can see efforts to include in the new technology theory

693
00:44:50.079 --> 00:44:53.309 A:middle L:90%
as well as the operations would feel that I've contributed

694
00:44:53.309 --> 00:44:59.340 A:middle L:90%
something to them that for the with those resources that

695
00:44:59.340 --> 00:45:01.769 A:middle L:90%
can still be applied today, I feel thank you

696
00:45:01.769 --> 00:45:05.510 A:middle L:90%
so much during our pleasure to be with you.

