Browsing by Author "Herr, Paul M."

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    Adolescent Food Choice: Developing and Evaluating a Model of Parental Influence
    Daniloski, Kimberly M. (Virginia Tech, 2011-03-31)
    The following research integrated the Theory of Planned Behavior with variables from the consumer socialization and parenting literatures to explore parental impact on adolescent food decision-making. Three specific types of parenting practices (expectation, monitoring, and inducement/enforcement behaviors), parenting style, and family communication style were investigated. A multi-method approach was taken to develop and test the integrated model. Study 1 used interviews to identify food-related parental expectation, monitoring, and inducement/enforcement behaviors reported by both normal and overweight parents and adolescents. Study 2 evaluated a structural model of adolescent food choice, including predictors from the Theory of Planned Behavior, the food-related parenting practices identified in the interviews, parenting style, and family communication style. The findings suggest that specific parenting practices have an impact on adolescent food choices beyond predictors from the TPB.
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    Affective Influences on Evaluative Processing
    Herr, Paul M.; Page, Christine M.; Pfeiffer, Bruce E.; Davis, Derick F. (University of Chicago Press, 2012-02)
    The past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in more efficient processing while negative affect appears to make judgments both less efficient and more effortful. Affect's influence is inferred from the consistency of participants' responses and the pattern of the positive-negative response latency asymmetry reported by Herr and Page, in which positive judgments appear to be relatively effortless and automatic while negative judgments require effortful and controlled processing. Positive affect reduced or eliminated the asymmetry while negative affect exacerbated it. Affect's influence appears consistent with a view of positive affect-induced processing efficiency.
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    When Comparison Becomes Contrast: Choice in an Oppositional Framework
    Krishen, Anjala Selena (Virginia Tech, 2007-03-19)
    In this dissertation, I propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantly exposed to rival products, which are positioned to be opposites even when they are often extremely similar in chemical content and physical appearance. Thus, the implications of the recency-frequency model of activation (Higgins, Bargh and Lombardi 1985) would be that these proximal factors could, in some sense, prime dichotomous thinking. Dichotomous or oppositional thinking, as it is defined in this dissertation, pertains to the flattening of dimensions present in a choice set such that the items can be graphically depicted at two ends of one dimension (see Figure 2 and Figure 3). I will first explore the impact of a dichotomous mindset on making a decision and then expand to the realm of opposition in choice set structures.