Browsing by Author "Rishi, Meghna"
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- Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]Rishi, Meghna; Gaur, Sanjaya S. (Virginia Tech, 2012)This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations