Browsing by Author "Weaver, Kimberlee D."

Now showing 1 - 7 of 7
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    Adolescent Food Choice: Developing and Evaluating a Model of Parental Influence
    Daniloski, Kimberly M. (Virginia Tech, 2011-03-31)
    The following research integrated the Theory of Planned Behavior with variables from the consumer socialization and parenting literatures to explore parental impact on adolescent food decision-making. Three specific types of parenting practices (expectation, monitoring, and inducement/enforcement behaviors), parenting style, and family communication style were investigated. A multi-method approach was taken to develop and test the integrated model. Study 1 used interviews to identify food-related parental expectation, monitoring, and inducement/enforcement behaviors reported by both normal and overweight parents and adolescents. Study 2 evaluated a structural model of adolescent food choice, including predictors from the Theory of Planned Behavior, the food-related parenting practices identified in the interviews, parenting style, and family communication style. The findings suggest that specific parenting practices have an impact on adolescent food choices beyond predictors from the TPB.
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    Emotional Certainty and Health Communications
    Corus, Canan (Virginia Tech, 2008-04-09)
    At risk individuals tend to avoid information that might perturb their sense of security. I propose certainty appraisal as an important emotional dimension that affects health message processing and persuasion. Specifically, I suggest that emotions high on certainty appraisal can provide confidence to cope with the insecurity instigated by threatening health communications. Five studies are proposed to demonstrate the interaction of certainty appraisal with two health message characteristics: vulnerability to threat and response efficacy. Studies 1-3 provide evidence that when a health threat is highly self-relevant uncertainty related emotions impede processing whereas certainty related emotions facilitate it. Studies 4-5 show that individuals who are feeling uncertain prefer to attend a high efficacy message as it offers reassurance via useful recommendations. The findings extend affect regulation theories to involve emotional uncertainty as a state to be "repaired" by avoiding further deterioration or striving for restoration.
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    An Examination of Consumers' Selective Word-of-Mouth Communication Process and its Consequences
    Hu, Yu (Virginia Tech, 2008-04-30)
    This research proposes that consumers often selectively communicate their product knowledge with one another in order to achieve different interpersonal goals or to meet situational demands; as a consequence of this selective message construction process, the communicators' recollections of the product knowledge tend to be realigned with the contents of the communicated messages. To provide empirical support for this proposition, I employed a two-step, memory-based experiment procedure and used interpersonal relationship strength as the key investigating variable to examine communicators' selective message construction behavior and its evaluative consequences. Results showed that participants communicated more negative product information to a strong relation audience and more positive information to a weak relation audience; they were also more likely to negatively interpret ambiguous information to a strong relation audience. After the communication, participants in the strong relation condition showed significantly decreased product evaluations.
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    Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior
    Pierce, Meghan (Virginia Tech, 2012-03-30)
    Each time we meet a new person, we draw inferences based on our impressions. The first thing we are likely to notice is a person's face. The face functions as one source of information, which we combine with the spoken word, body language, past experience, and the context of the situation to form judgments. Facial expressions serve as pieces of information we use to understand what another person is thinking, saying, or feeling. While there is strong support for the universality of emotion recognition, the ability to identify and interpret facial expressions varies by individual. Existing scales fail to include the dynamicity of the face. Five studies are proposed to examine the viability of the Facial Expression Intelligence Scale (FEIS) to measure individual ability to identify and interpret facial expressions. Consumer behavior implications are discussed.
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    Individual and Holistic Information Processing
    Pierce, Meghan Elizabeth (Virginia Tech, 2007-05-24)
    Significant research in cultural psychology has underlined differences in Eastern and Western cultures. While differences in many cognitive domains have been examined, there is a gap in cross cultural research on information processing and integration. This research explores the effect of independent or interdependent thinking on how a subject processes information. It is hypothesized that subjects with an interdependent mindset will process information holistically and subjects in an independent context will process information individually, or with an attribute based approach. A preliminary study tested the averaging and additive effects of information processing and served as the foundation for two subsequent explorations. The first examined cultural differences in information processing through presenting subjects of different cultural backgrounds with presenter and evaluator situations. In the second study, individualistic and collectivist priming methodology was used to prompt subjects' ability to process information individually or holistically. Established measures of religiosity and connectedness were examined as possible moderators of the relationship between self-construal and information integration. Results show that differences between subjects primed in the interdependent condition were moderated by religiosity. Possible explanations for this effect are discussed.
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    Living with Chordoma Online: A Thematic Analysis of User's Experiences in an Online Cancer Support Group
    Xenakis, Gina Marie (Virginia Tech, 2009-05-12)
    The internet has revolutionized the way people are able to seek information and express themselves. Many fields have been dramatically impacted by its occurrence and the health field is no exception. It is becoming increasingly popular to participate in online discussion forums centered on health-related topics. The goal of this research is to describe participants' experience of using an on-line forum focused on Chordoma, a rare form of cancer. Analysis of free-response questionnaires filled out by members of the forum, revealed four key themes: (a) the forum is a source of invaluable information, (b) the forum is a source for emotional support and hope, (c) members share a unique bond that often results in friendship, and (d) members' involvement changes over time. Benefits obtained by the users and implications for medical professionals are discussed.
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    Tell Me About Your Experience: How Consumer Narratives Persuade
    Hamby, Anne Marie (Virginia Tech, 2014-03-11)
    My dissertation explores how people are persuaded by narratives. The first essay is a review of the literature over the past decade where I develop and then apply an overarching framework to synthesize the empirical work that examine antecedents and consequences of narrative persuasion as well as moderators and mediators that are involved in this process. In the second essay, I adopt a structural equations approach to examine the process through which consumers are persuaded by online consumer reviews, a common form of consumer narrative. A review that reads like a narrative (story) is likely to evoke transportation into that review, which affects persuasion-related outcomes. Across three studies, I explore how variables identified in essay 1 and important to the persuasion-related literature affect this process. In the third essay, I adopt an experimental approach to further explore the process of reflection, which is introduced in essay one. I demonstrate that this process is distinct from transportation, and that mediates the relationship between transportation and persuasion-related outcomes.