Now showing items 1-2 of 2

    • The effect of website features in online relationship marketing: A case of online hotel booking [Summary] 

      Bilgihan, Anil; Bujisic, M. (Virginia Tech, 2015)
      The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ...
    • Using the Internet for Direct Marketing 

      Mainville, Denise Y.; Sterrett, Susan B.; Mundy, Karen (Virginia Cooperative Extension, 2009-05-01)
      This publication presents information about how to build Web pages to enhance your direct marketing business performance. It addresses issues about what to put on your website, how to design and construct the website, ...