This article describes how hotel brands tried to find a way to help owners and franchisees who are suffering during the pandemic. They work closely with owners trying to make owners understand their changed operation standards to keep customers safe and reduce the cost at the same time. Besides that, hotel brands put their efforts to establish their own sanitizing process in order to provide franchisees competitiveness among competitors. Else, they develop the support program such as remission on fees and make changes to the traditional operation and F&B department to help to cut the cost mostly.