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dc.date.accessioned2020-12-23T20:42:00Zen
dc.date.available2020-12-23T20:42:00Zen
dc.date.issued2020-11-29en
dc.identifier.urihttp://hdl.handle.net/10919/101636en
dc.description.abstractFrom the study, several suggestions were given for service and experience-oriented tourism and hospitality industries in Vienna. First, setting and maintaining a CRM database is required the first step in order to make marketing and sales effectiveness. Secondly, hotels should hold regular meetings with employees from all departments that meet clients for more cooperation and interaction. Last, regular training and suitable motivation also should consider important.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectHotelen
dc.subjectHotel salesen
dc.subjectCustomer relationship managementen
dc.titleChallenges of marketing and sales management in a city hotel - Using the example of hotel zeitgeist vienna [Summary]en
dc.typeSummaryen


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International