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dc.date.accessioned2021-01-04T12:47:37Zen
dc.date.available2021-01-04T12:47:37Zen
dc.date.issued2020-12-06en
dc.identifier.urihttp://hdl.handle.net/10919/101710en
dc.description.abstractThe research shows photo-embedded online hotel reviews contain informational values just like the textual contents. Especially, it turned out from the study that guests who stayed at the two-star hotels put more core product- related pictures, while guests who stayed at the three-star hotels posted more facility-related photos and guests who stayed at the four and five-star uploaded more value-added products related pictures. This implies that hotel managers should acknowledge the importance of online reviews with photos to figure out their hotels’ strengths and weaknesses through the contents of reviews. Moreover, they should focus on user-generated reviews to learn which factors make guests contented or dissatisfied to respond to their needs effectively.en
dc.format.mimetypeapplication/pdfen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectHotelen
dc.subjectOnline reviewsen
dc.subjecthotel reviewsen
dc.titleRole of user-generated photos in online hotel reviews: An analytical approach [Summary]en
dc.typeSummaryen


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International