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dc.contributor.authorMusselman, Ryan Williamen_US
dc.date.accessioned2013-06-25T08:00:14Z
dc.date.available2013-06-25T08:00:14Z
dc.date.issued2013-06-24en_US
dc.identifier.othervt_gsexam:1014en_US
dc.identifier.urihttp://hdl.handle.net/10919/23265
dc.description.abstractThis study explores the effect of ornamentation on the emotional response and perception of motion graphics. A series of motion graphics were created, eye tracked, and tested for changes in emotional responses and perceptions based on the amount of ornamentation in the design. This study collected both quantitative and qualitative data to gain a better understanding of the viewer\'s overall emotional responses and perceptions of each video. Eye tracking data was studied to validate focal points and areas of interest. The quantitative data was analyzed by looking for correlations and trends. The qualitative data was analyzed for trends and reoccurring ideas.

This study found that the amount of ornamentation in logo animations has a direct effect on the viewer\'s emotional responses and perceptions. More ornamentation led to overall positive changes in the emotional responses and perceptions of the brand or message, however there can be a turning point where the ornamentation can cause a negative response from the viewer.
en_US
dc.format.mediumETDen_US
dc.publisherVirginia Techen_US
dc.rightsThis Item is protected by copyright and/or related rights. Some uses of this Item may be deemed fair and permitted by law even without permission from the rights holder(s), or the rights holder(s) may have licensed the work for use under certain conditions. For other uses you need to obtain permission from the rights holder(s).en_US
dc.subjectmotion graphicsen_US
dc.subjectemotionsen_US
dc.subjectperceptionsen_US
dc.subjecteye trackingen_US
dc.subjectdata visualizationen_US
dc.titleEffect of Ornamentation on the Emotion Response and Perception of Motion Graphicsen_US
dc.typeThesisen_US
dc.contributor.departmentArt and Art Historyen_US
dc.description.degreeMaster of Fine Artsen_US
thesis.degree.nameMaster of Fine Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineCreative Technologiesen_US
dc.contributor.committeechairAbel, Troy D.en_US
dc.contributor.committeememberBurch-Brown, Carol Sueen_US
dc.contributor.committeememberWebster, Daneen_US


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