Scholarly Works, School of Communication
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A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States
(MDPI, 2023-07-13)The frequent consumption of sugary beverages is associated with many health risks. This study examined how persuasive appeals and graphics were used in different media campaigns to encourage and discourage sugary beverages ... -
The Long Way Home: News Values in Stories Told by Appalachian Trail Thru-Hikers on Social Media
(ACM, 2022-11-11)Technology use by long-distance hikers provide a fascinating glimpse of the future of HCI research, as it intersects with technology isolation and (non)use. We can understand the use of technology, explore opportunities ... -
Staying silent and speaking out in online comment sections: The influence of spiral of silence and corrective action in reaction to news
(Pergamon-Elsevier, 2020-01-01)Through the lenses of Spiral of Silence Theory, the Corrective Action Hypothesis, and peer influence research, we conducted an online experiment to identify the influence of varying opinion climates on opinion expression ... -
Same Scandal, Different Standards: The Effect of Partisanship on Expectations of News Reports about Whistleblowers
(Taylor & Francis, 2021-06-19)This experiment (N = 591) tests whether audiences adjust their standards for what qualifies as fair journalism based the transparency of news editors, the source of the news, and the target of an accusation. In the context ... -
Trust in Healthcare and Trust in Science Predict Readiness to Receive the COVID-19 Vaccine in Appalachia
(2021-04-06)BACKGROUND: The Appalachian Region faces multiple barriers to widespread COVID-19 vaccination. The purpose of this research study was to explore the role of trust in healthcare and trust in science on Appalachian residents’ ... -
Selective rating: Partisan bias in crowdsourced news rating systems
(Taylor & Francis, 2021-12-27)Crowdsourced news rating systems have been suggested as a solution to reducing the amount of misinformation online audiences see. This study expands previous research crowdsourcing by looking at how characteristics of the ... -
Reluctant to Share: How Third Person Perceptions of Fake News Discourage News Readers From Sharing “Real News” on Social Media
(Sage, 2020)Rampant fake news on social media has drawn significant attention. Yet, much remains unknown as to how such imbalanced evaluations of self versus others could shape social media users’ perceptions and their subsequent ... -
Faculty Perceptions of Research Assessment at Virginia Tech
(Levy Library Press, 2020-07-07)In the spring of 2019, survey research was conducted at Virginia Polytechnic Institute and State University (Virginia Tech), a large, public, Carnegie-classified R1 institution in southwest Virginia, to determine faculty ... -
An Agenda for Open Science in Communication
(2021-02)In the last 10 years, many canonical findings in the social sciences appear unreliable. This so-called "replication crisis" has spurred calls for open science practices, which aim to increase the reproducibility, replicability, ... -
The effectiveness of credibility indicator interventions in a partisan context
(SAGE Publications, 2019-12-01)Audiences, who cannot investigate the credibility of most news stories for themselves, rely on noncontent heuristic cues to form credibility judgments. For most media, these heuristics were stable over time. Emerging formats ... -
What's in a Label? Negative Credibility Labels in Partisan News
(SAGE Publications, 2020-10-13)Concern about partisan audiences blindly following partisan news brands while simultaneously being unable to distinguish the credible news from hoax news dominates media criticism and theoretical inquiries. Companies and ... -
An Agenda for Open Science in Communication
(Oxford University Press, 2020)In the last 10 years, many canonical findings in the social sciences appear unreliable. This so-called “replication crisis” has spurred calls for open science practices, which aim to increase the reproducibility, replicability, ... -
Technologies, Ethics and Journalism’s Relationship with the Public
(Cogitatio Press, 2020-07-27)Drones can provide a bird’s eye view of breaking news and events that can be streamed live or used in edited news coverage. Past research has focused on the training and ethics of journalists and drone operators. Little ... -
Exploring Mechanisms of Narrative Persuasion in a News Context: The Role of Narrative Structure, Perceived Similarity, Stigma, and Affect in Changing Attitudes
(University of California Press, 2019-10-28)Two exploratory studies demonstrate, for the first time, that narrative persuasion can diminish the stigma attached to social groups featured in journalistic narratives. Study 1 shows narrative format improves stigma toward ... -
What’s in a Font?: Ideological Perceptions of Typography
(2019-12-20)Although extensive political communication research considers the content of candidate messages, scholars have largely ignored how those words are rendered – specifically, the typefaces in which they are set. If typefaces ... -
Video Games as a Multifaceted Medium: A Review of Quantitative Social Science Research on Video Games and a Typology of Video Game Research Approaches
(Review of Communication Research, 2013)Although there is a vast and useful body of quantitative social science research dealing with the social role and impact of video games, it is difficult to compare studies dealing with various dimensions of video games ... -
Taking it from the team: Assessments of bias and credibility in team-operated sports media
(2018-10-29)Team- and league-operated media play a growing role in the sports media system. Few have looked at how audiences perceive the credibility of in-house content, which regularly mimics traditional sports journalism. An ...
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