Now showing items 1-3 of 3
Exploring Mechanisms of Narrative Persuasion in a News Context: The Role of Narrative Structure, Perceived Similarity, Stigma, and Affect in Changing Attitudes
(University of California Press, 2019-10-28)
Two exploratory studies demonstrate, for the first time, that narrative persuasion can diminish the stigma attached to social groups featured in journalistic narratives. Study 1 shows narrative format improves stigma toward ...
What’s in a Font?: Ideological Perceptions of Typography
Although extensive political communication research considers the content of candidate messages, scholars have largely ignored how those words are rendered – specifically, the typefaces in which they are set. If typefaces ...
The effectiveness of credibility indicator interventions in a partisan context
(SAGE Publications, 2019-12-01)
Audiences, who cannot investigate the credibility of most news stories for themselves, rely on noncontent heuristic cues to form credibility judgments. For most media, these heuristics were stable over time. Emerging formats ...