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Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market
With the exhibition sector becoming increasingly important for the hospitality and tourism industry, it is critical to understand what drives the success of an exhibition. Through a comprehensive literature review, we first ...
Comparison of college students' behavior toward nutrition information communication between Korea and the US
BACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' ...
Customers' perception of the attributes of different formats of menu labeling: a comparison between Korea and the US
BACKGROUND/OBJECTIVES: This study compared the perception of customers from Korea and the U.S. on the attributes of different formats of menu labeling The specific objectives were 1) to compare the customers' perceived ...
The joy of riding or walk of shame? The theme park experience of obese people
This exploratory study focuses on obese people's perceptions of their theme park experience. Given this study's objective and the gap in the literature on obese people's tourist experience, a qualitative research approach ...