Scholarly Works, Department of Marketing
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Research articles, presentations, and other scholarship
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Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study
(Wiley, 2023-04)The negative association between materialism and life satisfaction is well-documented, but it is unclear what the directionality of the association is. To address this issue, we (a) conducted a three-wave longitudinal study ... -
Voices of Privacy
(Webflow, 2023-02-08) -
Information acquisition and cognitive processes during strategic decision-making: Combining a policy-capturing study with eye-tracking data
(Public Library of Science, 2022-12)Policy-capturing (PC) methodologies have been employed to study decision-making, and to assess how decision-makers use available information when asked to evaluate hypothetical situations. An important assumption of the ... -
Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics
(University of Chicago Press, 2022-07)Research has shown that conservatives tend to oppose the distribution of welfare to other people. However, are conservatives less likely than liberals to accept welfare for themselves? We find that the difference in liberals’ ... -
When is sensory consumption immoral?
(American Psychological Association, 2022-11-10)Although humans are hard-wired to pursue sensory pleasure, they show considerable heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory pleasure is pursued without any moral inhibition, ... -
Neurobiology of Well-Being
(IGI Global, 2019)This chapter is designed to review much of the research on the neurobiology of well-being. A distinction between hedonic well-being and eudaimonic well-being is made. The brain reward center was discussed in relation to ... -
School choice increases racial segregation even when parents do not care about race
(National Academy of Sciences, 2022)This research examines how school choice impacts school segregation. Specifically, this work demonstrates that even if parents do not take the racial demographics of schools into account, preference differences between ... -
Why Is It Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
(American Marketing Association, 2021)People hold strong moral objections to commercial bodily markets—the buying and selling of the human body and its components (e.g., prostitution; commercial surrogacy; trade of kidneys, blood plasma, sperm, ovum, and hair). ... -
Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children’s Diet and Health in the America’s Region
(MDPI, 2020-01-13)In 2010, 193 Member States of the World Health Organization (WHO) endorsed World Health Assembly Resolution WHA63.14 to restrict the marketing of food and beverage products high in fat, sugar and salt (HFSS) to children ... -
A Theoretical and Empirical Investigation of Feedback in Ideation Contests
(Wiley, 2019-11-11)Ideation contests are commonly used across public and private sectors to generate new ideas for solving problems, creating designs, and improving products or processes. In such a contest, a firm or an organization (the ... -
The Impact of Search Engine Selection and Sorting Criteria on Vaccination Beliefs and Attitudes: Two Experiments Manipulating Google Output
(2014-04)Background: During the past 2 decades, the Internet has evolved to become a necessity in our daily lives. The selection and sorting algorithms of search engines exert tremendous influence over the global spread of information ... -
The Effect of Social Support Features and Gamification on a Web-Based Intervention for Rheumatoid Arthritis Patients: Randomized Controlled Trial
(2015-01)Background: Rheumatoid arthritis (RA) is chronic systematic disease that affects people during the most productive period of their lives. Web-based health interventions have been effective in many studies; however, there ... -
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat
(2019-02)Despite the ubiquity of numerical information in consumers' lives, prior research has provided limited insights to marketers about when numerical information exerts greater impact on decisions. This study offers evidence ... -
How to enhance the well-being of healthcare service providers and their patients? A mindfulness proposal
(Frontiers Media S.A., 2015-03-17)The notion of mindfulness is key to developing ideas that can address how healthcare service providers (e.g., clinicians) can effectively enhance their own well-being in the workplace, and by doing so, increase the well-being ... -
Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
(Elsevier, 2018-09-19)We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance ... -
Strategic Social Media Planning for a University Business School
(Sage Publishing, 2017-11-15)Strategic Social Media Research, Marketing Planning and Beta Testing to build, for the first time, a unique brand for a named college. Market research was at the heart of this research, which led to a campaign which increased ... -
Social Media and Building a Connected College | 2017
(2017-04-14) -
Price-Matching Guarantees with Endogenous Consumer Search
(Infomrs, 2017-10-01)Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase ... -
A Case Study of an Interdisciplinary Design Course for Pervasive Computing
(IEEE, 2010)This paper provides a case study of an interdisciplinary design project course for pervasive computing products. As a team of faculty from computer engineering, industrial design, and marketing, we have run several ... -
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
(University of Chicago Press, 2012-06)Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ...
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