Faculty Works, Department of Marketing
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Research articles, presentations, and other scholarship
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How to enhance the well-being of healthcare service providers and their patients? A mindfulness proposal
(Frontiers Media S.A., 2015-03-17)The notion of mindfulness is key to developing ideas that can address how healthcare service providers (e.g., clinicians) can effectively enhance their own well-being in the workplace, and by doing so, increase the well-being ... -
Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
(Elsevier, 2018-09-19)We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance ... -
Price-Matching Guarantees with Endogenous Consumer Search
(Infomrs, 2017-10-01)Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase ... -
A Case Study of an Interdisciplinary Design Course for Pervasive Computing
(IEEE, 2010)This paper provides a case study of an interdisciplinary design project course for pervasive computing products. As a team of faculty from computer engineering, industrial design, and marketing, we have run several ... -
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
(University of Chicago Press, 2012-06)Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ... -
The Presenter's Paradox
(University of Chicago Press, 2012-10)This analysis introduces the Presenter's Paradox. Robust findings in impression formation demonstrate that perceivers' judgments show a weighted averaging pattern, which results in less favorable evaluations when mildly ... -
$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
(University of Chicago Press, 2012-06)When consumers consider a package (multi- item) price, which presentation order is more appealing, price first ($29 for 70 items) or item quantity first (70 items for $29)? Will this depend on package size (larger [70 ... -
Affective Influences on Evaluative Processing
(University of Chicago Press, 2012-02)The past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in ... -
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
(University of Chicago Press, 2013-02)The authors investigate the effect of red backgrounds on willingness-to-pay in auctions and negotiations. Data from eBay auctions and the lab show that a red (vs. blue) background elicits higher bid jumps. By contrast, red ...
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