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    • Attainment versus maintenance goals: Perceived difficulty and impact on goal choice 

      Stamatogiannakis, Antonios; Chattopadhyay, Amitava; Chakravarti, Dipankar (Elsevier, 2018-09-19)
      We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance ...