Now showing items 1-3 of 3

    • Affective Influences on Evaluative Processing 

      Herr, P. M.; Page, C. M.; Pfeiffer, B. E.; Davis, D. F. (University of Chicago Press, 2012-02)
      The past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in ...
    • The Presenter's Paradox 

      Weaver, K.; Garcia, S. M.; Schwarz, N. (University of Chicago Press, 2012-10)
      This analysis introduces the Presenter's Paradox. Robust findings in impression formation demonstrate that perceivers' judgments show a weighted averaging pattern, which results in less favorable evaluations when mildly ...
    • Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers 

      Monga, A.; Bagchi, R. (University of Chicago Press, 2012-06)
      Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ...