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Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
(University of Chicago Press, 2012-06)
Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ...