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dc.contributor.authorLee, Seungwooen_US
dc.date.accessioned2014-03-14T20:07:14Z
dc.date.available2014-03-14T20:07:14Z
dc.date.issued2011-01-28en_US
dc.identifier.otheretd-02082011-152957en_US
dc.identifier.urihttp://hdl.handle.net/10919/26151
dc.description.abstractVolunteer tourism as an alternative to mass tourism has grown significantly since the 1970s, sparking research interest in the subject. However, there is little research that has examined future potential volunteer touristsâ various perceptions, needs and wants. The purpose of this study was to understand how and in what way various potential volunteer touristsâ beliefs, including attitudes, subjective norms, self-efficacy and motivation, influence their future intended participation in a volunteer tourism experience using the revised theory of planned behavior. Moreover, the potential moderating effect of past volunteer tourism experience was examined as well. The study collected 291 usable responses from potential volunteer tourists who were active members of volunteer tourism organizations. The study used second order confirmatory factor analysis, structural equation modeling and hierarchical multiple regression analysis to test study hypotheses. The study also used meta-analysis to examine the effect size of the predicting variables and compared it with that of previous tourism research. The results of structural equation modeling indicated that two constructs, both attitudes and subjective norms, appeared to be statistically significant, while self-efficacy and motivation were not statistically significant in predicting potential volunteer touristsâ intended participation. Hierarchical multiple regression analysis found a moderating effect of past volunteer tourism experience on motivation toward intended participation in a negative direction. In addition, the motivation factor â altruismâ moderated in a negative direction. Meta-analysis found a large effect of attitudes, a medium effect of subjective norms, and a small effect of self-efficacy in relation to intended participation. In conclusion, the results did not validate the theory of planned behavior in the context of volunteer tourism research. Interestingly, the theory of reasoned action was found to be validated. Implications for volunteer tourism providers and organizations are also discussed.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartLEE_SEUNGWOO_D_2011.pdfen_US
dc.relation.haspartLEE_SEUNGWOO_IRB_2011.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectVolunteer Tourism Attitudes Subjective Norms Selfen_US
dc.titleVolunteer Tourists' Intended Behavior Using the Revised Theory of Planned Behavioren_US
dc.typeDissertationen_US
dc.contributor.departmentHospitality and Tourism Managementen_US
dc.description.degreePh. D.en_US
thesis.degree.namePh. D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineHospitality and Tourism Managementen_US
dc.contributor.committeechairMcGehee, Nancy G.en_US
dc.contributor.committeememberMills, Bradford F.en_US
dc.contributor.committeememberUysal, Muzaffer S.en_US
dc.contributor.committeememberPerdue, Richard R.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-02082011-152957/en_US
dc.date.sdate2011-02-08en_US
dc.date.rdate2011-03-03
dc.date.adate2011-03-03en_US


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