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dc.contributor.authorHwang, Eun Jinen_US
dc.date.accessioned2014-03-14T20:19:34Z
dc.date.available2014-03-14T20:19:34Z
dc.date.issued2005-11-16en_US
dc.identifier.otheretd-12012005-090952en_US
dc.identifier.urihttp://hdl.handle.net/10919/29855
dc.description.abstractThe research objectives were to determine (a) interrelationships among components of Korean apparel retail stores' management strategies, (b) effects of perceived environmental uncertainty on their management strategies, (c) effects of stores' management strategies on their performance, and (d) market-orientation strategies the stores have implemented. Four hundred top managers of Korean apparel stores in Seoul, Busan, Suwon, Daejeon, and Daegu completed a questionnaire. A structural equations model was used to test the hypotheses concerning relationships between the research variables. The exogenous variables include components of perceived environmental uncertainty (market turbulence, competitive intensity) and top management's willingness to adapt a changing market (top-management emphasis and risk aversion). The endogenous variables include components of market-orientation strategy (intelligence generation, intelligence dissemination, response design, response implementation), organicity of organizational structure (centralization, formalization, specialization), and satisfaction with store performance (relative to other Korean retail stores, relative to key competitors). Many of the hypotheses were supported. Perceived market turbulence positively affected stores' market-orientation strategies and functional specialization. Market orientation strategy positively affected stores' functional specialization and centralization of decision making. Intelligence generation positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors, and response implementation positively affected satisfaction with store performance relative to other Korean retail stores. Some positive relationships were found between perceived environmental uncertainty and top management's willingness to adapt to a changing market. Also, seven of the eight tested relationships were significant and positive between market-orientation strategy and top management's willingness to adapt to a changing market. Top-management emphasis positively affected organicity of organizational structure. Formalization of store structure positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors. A major conclusion is that Korean apparel stores' top managers did not view environmental conditions as important influences on their stores' performance, although their perceptions of environmental uncertainty affected their stores' strategic management in such terms as response design, intelligence generation, and intelligence dissemination.. In addition, despite the positive effects of perceived environmental uncertainty on stores' centralization and functional specialization, the top managers appeared reluctant to fundamentally change their stores' organizational structures.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartDissertation_EJH.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectMarket Orientationen_US
dc.subjectStrategic Managementen_US
dc.subjectSouth Koreaen_US
dc.subjectPerceived Environmenten_US
dc.titleStrategic Management and Financial Performance in South Korean Apparel Retail Storesen_US
dc.typeDissertationen_US
dc.contributor.departmentApparel, Housing, and Resource Managementen_US
thesis.degree.namePhDen_US
thesis.degree.leveldoctoralen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
dc.contributor.committeechairNorton, Marjorie J. T.en_US
dc.contributor.committeememberGaskill, LuAnn R.en_US
dc.contributor.committeememberLee, Dong Jinen_US
dc.contributor.committeememberMurrmann, Kent F.en_US
dc.contributor.committeememberLittlefield, James E.en_US
dc.contributor.committeememberChen-Yu, Jessie H.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-12012005-090952/en_US
dc.date.sdate2005-12-01en_US
dc.date.rdate2005-12-06
dc.date.adate2005-12-06en_US


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