Influence of Consumer Age and Clothing Type of the Salesperson on Consumer Satisfaction with the Salesperson's Performance
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Adkins, Natalie Ross (Virginia Tech, 2001-10-17)
Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first ...
Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary] Wan, Yang; Lu, Zhang; Anna, S. Mattila (Virginia Tech, 2016)As an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant ...
Knowledge of consumer rights and unfair and deceptive practices :a comaparison of older and younger consumers Jones, Pamela Blythe (Virginia Tech, 1990-04-15)The problem of this study was to measure older and younger consumers' knowledge or awareness of selected consumer rights and legal protections, and their perceptions of and experience with unfair and deceptive business practices. ...