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dc.contributor.authorFarmer, Whitneyen_US
dc.date.accessioned2014-03-14T20:36:22Z
dc.date.available2014-03-14T20:36:22Z
dc.date.issued2012-04-30en_US
dc.identifier.otheretd-05112012-155334en_US
dc.identifier.urihttp://hdl.handle.net/10919/32608
dc.description.abstractNews agenciesâ ratings often hinge on the relationships their anchors build with viewers. Strong feelings of parasocial interaction, or these on-sided â relationshipsâ audiences feel with on-screen media figures, have been found to be a strong predictor of media use. Local news stations have long been challenged with ways to encourage these feelings of parasocial interaction. With local news ratings consistently falling, news agencies must consider new ways to gain untapped markets and have begun reaching out to young adults. One way news agencies are attempting to do so is by utilizing social media websites like Facebook. The current study aims to explore the effects of Facebook on college-aged participants (N = 143) viewing a local newscast. Specifically, this study examines whether a brief exposure to a news anchorâ s Facebook profile can increase feelings of parasocial interaction with the anchor. Results indicate that while brief exposure to an anchorâ s Facebook page does not influence feelings of parasocial interaction, strong feelings of interpersonal attraction play a significant role in developing parasocial relationships. Future research and implications are also discussed.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartFarmer_WL_T_2012.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectFacebooken_US
dc.subjectLocal Newsen_US
dc.subjectInterpersonal Attractionen_US
dc.subjectParasocial Interactionen_US
dc.titleThe Effect of Facebook on Parasocial Interaction in Local Newsen_US
dc.typeThesisen_US
dc.contributor.departmentCommunication Studiesen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineCommunication Studiesen_US
dc.contributor.committeechairTedesco, John C.en_US
dc.contributor.committeememberMackay, Jennifer B.en_US
dc.contributor.committeememberWojdynski, Bartosz W.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05112012-155334/en_US
dc.date.sdate2012-05-11en_US
dc.date.rdate2012-05-31
dc.date.adate2012-05-31en_US


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