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dc.contributor.authorShade, Drew D.en_US
dc.date.accessioned2014-03-14T20:37:24Z
dc.date.available2014-03-14T20:37:24Z
dc.date.issued2010-05-05en_US
dc.identifier.otheretd-05172010-164026en_US
dc.identifier.urihttp://hdl.handle.net/10919/32924
dc.description.abstractThis study used the Health Belief Model to examine the effects of viewing valenced levels of consequences of sexual decision found in prime time television programs. When exposed to portrayals of negative consequences, participants had higher levels of perceived severity than those in the positive condition. After viewing positive portrayals, participants perceived an increased amount of benefits of behavior modification when compared to those who were exposed to the negative portrayals. In addition, multiple correlations were found between several individual-level variables that were tested for in the study and the HBM constructs. Theoretical implications and practical implications are discussed.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartShade_DD_T_2010_f2.pdfen_US
dc.relation.haspartShade_DD_T_2010_f1.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectbehavior changeen_US
dc.subjectprime time television portrayalsen_US
dc.subjectindividual-level variablesen_US
dc.subjectHealth Belief Modelen_US
dc.subjectsexual decision consequencesen_US
dc.titleLet's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayalsen_US
dc.typeThesisen_US
dc.contributor.departmentCommunication Studiesen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
dc.contributor.committeechairTedesco, John C.en_US
dc.contributor.committeememberChen, Yi-Chun Yvonnesen_US
dc.contributor.committeememberMagee, Robert G.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05172010-164026/en_US
dc.date.sdate2010-05-17en_US
dc.date.rdate2010-06-01
dc.date.adate2010-06-01en_US


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