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dc.contributor.authorHite, Katherine Blakeen_US
dc.date.accessioned2014-03-14T20:38:27Z
dc.date.available2014-03-14T20:38:27Z
dc.date.issued2005-05-05en_US
dc.identifier.otheretd-05242005-151127en_US
dc.identifier.urihttp://hdl.handle.net/10919/33185
dc.description.abstractThis thesis looks at entertainment bias, specifically bias on the Tonight Show with Jay Leno towards Arnold Schwarzenegger during the time leading up to the California recall election in 2003. Entertainment media possess a unique ability to communicate messages to an unguarded audience, which gives them the potential to have more of a political impact than traditional news media. The basic theory is that Jay Leno showed political bias in his monologues towards his friend and gubernatorial candidate, Arnold Schwarzenegger. This theory was tested through a highly detailed descriptive analysis of monologue jokes and summary data for the time period March 31, 2003 to October 6, 2003. In total, there were 388 jokes from monologues of the Tonight Show analyzed. These jokes were broken down into categories based on their content and the subject. They were then compared to jokes delivered on the Late Show with David Letterman about the California recall election. The analysis of jokes showed that the manner in which candidates were portrayed on the Tonight Show with Jay Leno was politically biased towards Arnold Schwarzenegger. Due to the differences in program structure it was difficult to determine if this political bias was also present in the Late Show with David Letterman.en_US
dc.publisherVirginia Techen_US
dc.relation.haspart20050622_BlakeHiteMastersThesis1.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectJay Lenoen_US
dc.subjectArnold Schwarzeneggeren_US
dc.subjectEntertainment Biasen_US
dc.subjectCalifornia Gubernatorial Recall Election 2003en_US
dc.titleEntertainment Bias: A Case Study of the Tonight Show and the California Gubernatorial Recall Election in 2003en_US
dc.typeThesisen_US
dc.contributor.departmentPolitical Scienceen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplinePolitical Scienceen_US
dc.contributor.committeechairBrians, Craig Leonarden_US
dc.contributor.committeememberTedesco, John C.en_US
dc.contributor.committeememberShingles, Richard D.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05242005-151127/en_US
dc.date.sdate2005-05-24en_US
dc.date.rdate2005-06-27
dc.date.adate2005-06-27en_US


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