Individual and Holistic Information Processing
dc.contributor.author | Pierce, Meghan Elizabeth | en_US |
dc.date.accessioned | 2014-03-14T20:38:28Z | |
dc.date.available | 2014-03-14T20:38:28Z | |
dc.date.issued | 2007-05-24 | en_US |
dc.identifier.other | etd-05242007-131357 | en_US |
dc.identifier.uri | http://hdl.handle.net/10919/33192 | |
dc.description.abstract | Significant research in cultural psychology has underlined differences in Eastern and Western cultures. While differences in many cognitive domains have been examined, there is a gap in cross cultural research on information processing and integration. This research explores the effect of independent or interdependent thinking on how a subject processes information. It is hypothesized that subjects with an interdependent mindset will process information holistically and subjects in an independent context will process information individually, or with an attribute based approach. A preliminary study tested the averaging and additive effects of information processing and served as the foundation for two subsequent explorations. The first examined cultural differences in information processing through presenting subjects of different cultural backgrounds with presenter and evaluator situations. In the second study, individualistic and collectivist priming methodology was used to prompt subjects' ability to process information individually or holistically. Established measures of religiosity and connectedness were examined as possible moderators of the relationship between self-construal and information integration. Results show that differences between subjects primed in the interdependent condition were moderated by religiosity. Possible explanations for this effect are discussed. | en_US |
dc.publisher | Virginia Tech | en_US |
dc.relation.haspart | thesis.pdf | en_US |
dc.rights | I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. | en_US |
dc.subject | Self Construal | en_US |
dc.subject | Individual and Holistic Information Processing | en_US |
dc.subject | Impression Management | en_US |
dc.subject | Independent and Interdependent Cultures | en_US |
dc.title | Individual and Holistic Information Processing | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | Marketing | en_US |
thesis.degree.name | Master of Science | en_US |
thesis.degree.level | masters | en_US |
thesis.degree.grantor | Virginia Polytechnic Institute and State University | en_US |
dc.contributor.committeechair | Brinberg, David L. | en_US |
dc.contributor.committeemember | Nakamoto, Kent | en_US |
dc.contributor.committeemember | Weaver, Kimberlee D. | en_US |
dc.identifier.sourceurl | http://scholar.lib.vt.edu/theses/available/etd-05242007-131357/ | en_US |
dc.date.sdate | 2007-05-24 | en_US |
dc.date.rdate | 2010-10-27 | |
dc.date.adate | 2007-07-02 | en_US |
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Masters Theses [18655]