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dc.contributor.authorPierce, Meghan Elizabethen_US
dc.date.accessioned2014-03-14T20:38:28Z
dc.date.available2014-03-14T20:38:28Z
dc.date.issued2007-05-24en_US
dc.identifier.otheretd-05242007-131357en_US
dc.identifier.urihttp://hdl.handle.net/10919/33192
dc.description.abstractSignificant research in cultural psychology has underlined differences in Eastern and Western cultures. While differences in many cognitive domains have been examined, there is a gap in cross cultural research on information processing and integration. This research explores the effect of independent or interdependent thinking on how a subject processes information. It is hypothesized that subjects with an interdependent mindset will process information holistically and subjects in an independent context will process information individually, or with an attribute based approach.

A preliminary study tested the averaging and additive effects of information processing and served as the foundation for two subsequent explorations. The first examined cultural differences in information processing through presenting subjects of different cultural backgrounds with presenter and evaluator situations.

In the second study, individualistic and collectivist priming methodology was used to prompt subjects' ability to process information individually or holistically. Established measures of religiosity and connectedness were examined as possible moderators of the relationship between self-construal and information integration. Results show that differences between subjects primed in the interdependent condition were moderated by religiosity. Possible explanations for this effect are discussed.

en_US
dc.publisherVirginia Techen_US
dc.relation.haspartthesis.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectSelf Construalen_US
dc.subjectIndividual and Holistic Information Processingen_US
dc.subjectImpression Managementen_US
dc.subjectIndependent and Interdependent Culturesen_US
dc.titleIndividual and Holistic Information Processingen_US
dc.typeThesisen_US
dc.contributor.departmentMarketingen_US
dc.description.degreeMaster of Scienceen_US
thesis.degree.nameMaster of Scienceen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineMarketingen_US
dc.contributor.committeechairBrinberg, David L.en_US
dc.contributor.committeememberNakamoto, Kenten_US
dc.contributor.committeememberWeaver, Kimberlee D.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05242007-131357/en_US
dc.date.sdate2007-05-24en_US
dc.date.rdate2010-10-27
dc.date.adate2007-07-02en_US


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