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dc.contributor.authorPierce, Meghan Elizabethen
dc.date.accessioned2014-03-14T20:38:28Zen
dc.date.available2014-03-14T20:38:28Zen
dc.date.issued2007-05-24en
dc.identifier.otheretd-05242007-131357en
dc.identifier.urihttp://hdl.handle.net/10919/33192en
dc.description.abstractSignificant research in cultural psychology has underlined differences in Eastern and Western cultures. While differences in many cognitive domains have been examined, there is a gap in cross cultural research on information processing and integration. This research explores the effect of independent or interdependent thinking on how a subject processes information. It is hypothesized that subjects with an interdependent mindset will process information holistically and subjects in an independent context will process information individually, or with an attribute based approach.

A preliminary study tested the averaging and additive effects of information processing and served as the foundation for two subsequent explorations. The first examined cultural differences in information processing through presenting subjects of different cultural backgrounds with presenter and evaluator situations.

In the second study, individualistic and collectivist priming methodology was used to prompt subjects' ability to process information individually or holistically. Established measures of religiosity and connectedness were examined as possible moderators of the relationship between self-construal and information integration. Results show that differences between subjects primed in the interdependent condition were moderated by religiosity. Possible explanations for this effect are discussed.

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dc.publisherVirginia Techen
dc.relation.haspartthesis.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectSelf Construalen
dc.subjectIndividual and Holistic Information Processingen
dc.subjectImpression Managementen
dc.subjectIndependent and Interdependent Culturesen
dc.titleIndividual and Holistic Information Processingen
dc.typeThesisen
dc.contributor.departmentMarketingen
dc.description.degreeMaster of Scienceen
thesis.degree.nameMaster of Scienceen
thesis.degree.levelmastersen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.disciplineMarketingen
dc.contributor.committeechairBrinberg, David L.en
dc.contributor.committeememberNakamoto, Kenten
dc.contributor.committeememberWeaver, Kimberlee D.en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05242007-131357/en
dc.date.sdate2007-05-24en
dc.date.rdate2010-10-27en
dc.date.adate2007-07-02en


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