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dc.contributor.authorAmiel, Telen_US
dc.description.abstractThe relationship between the psychobiological model of personality types (psychoticism, extraversion, and neuroticism) devised by Eysenck & Eysenck (1985) and Internet use and usage motives was examined. A sample of 210 undergraduate students were asked to report on their motives for using the Internet and how often they engaged in a variety of Internet and web-based activities. The findings demonstrate distinctive patterns of Internet use and usage motives for those of different personality types. Specifically, those scoring high in neuroticism reported using the Internet to feel a sense of â belongingâ and to be informed. Extraverts rejected the communal aspects of the Internet, and made more instrumental and goal-oriented use of Internet services. Finally, those scoring high in psychoticism demonstrated an interest in more deviant, defiant, and sophisticated Internet applications. The role of personality in audience segmentation research is discussed along with implications of the findings in usability and interface design. Suggestions for future research are included.en_US
dc.publisherVirginia Techen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectindividual differencesen_US
dc.subjectusage motivesen_US
dc.titleIndividual Differences in Internet Usage Motivesen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
dc.contributor.committeechairSargent, Stephanie Leeen_US
dc.contributor.committeememberWeaver, James B. IIIen_US
dc.contributor.committeememberDubinsky, James M.en_US

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