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dc.contributor.authorKoenigsfeld, Nathanen_US
dc.date.accessioned2014-03-14T20:42:30Z
dc.date.available2014-03-14T20:42:30Z
dc.date.issued2004-07-23en_US
dc.identifier.otheretd-08022004-150253en_US
dc.identifier.urihttp://hdl.handle.net/10919/34307
dc.description.abstractIn this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartthesis.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectorganizational identificationen_US
dc.subjectrenewal discourseen_US
dc.subjectvaluesen_US
dc.titleVerizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11en_US
dc.typeThesisen_US
dc.contributor.departmentCommunication Studiesen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineCommunication Studiesen_US
dc.contributor.committeechairHolloway, Rachel L.en_US
dc.contributor.committeememberMcAllister, Matthewen_US
dc.contributor.committeememberTedesco, John C.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08022004-150253en_US
dc.date.sdate2004-08-02en_US
dc.date.rdate2004-08-05
dc.date.adate2004-08-05en_US


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