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dc.contributor.authorFerreira, Raquelen_US
dc.date.accessioned2014-03-14T20:43:00Z
dc.date.available2014-03-14T20:43:00Z
dc.date.issued2002-07-12en_US
dc.identifier.otheretd-08082002-220905en_US
dc.identifier.urihttp://hdl.handle.net/10919/34417
dc.description.abstractGlobal companies face the challenge of offering their products or services to a wider audience. While the Internet has made it easier to distribute information globally, information design for different cultures is still very difficult. Cultural models can be used to identify differences between cultures that may have an effect on how people make decisions. Geert Hofstede (1980, 1997) has defined a cultural model with five dimensions. One of these dimensions, individualism vs. collectivism has been shown to affect the type of information people prefer when viewing printed advertisements. A study was conducted to determine if the individualism vs. collectivism dimension affects the type of information Anglo-American and Hispanic-American people prefer for purchasing tasks in a computer-based environment. The findings of this study suggest that there is no difference between the cultures on preference for information. Nonetheless, there are cultural aspects that have to be considered when designing interfaces for a Hispanic audience as opposed to an Anglo-American audience. Based in these cultural aspects, design guidelines were developed. These aspects are the basis of the design guidelines provided in this paper.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartRaquelFerreiraThesis.PDFen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjecthuman-computer interactionen_US
dc.subjectculture and computersen_US
dc.subjectcultural effectsen_US
dc.subjectCultural differencesen_US
dc.titleCulture and E-Commerce: Culture Based Preferences for Interface Information Designen_US
dc.typeThesisen_US
dc.contributor.departmentIndustrial and Systems Engineeringen_US
dc.description.degreeMaster of Scienceen_US
thesis.degree.nameMaster of Scienceen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineIndustrial and Systems Engineeringen_US
dc.contributor.committeememberWilliges, Robert C.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08082002-220905/en_US
dc.contributor.committeecochairSmith-Jackson, Tonya L.en_US
dc.contributor.committeecochairPérez-Quiñones, Manuel A.en_US
dc.date.sdate2002-08-08en_US
dc.date.rdate2003-08-21
dc.date.adate2002-08-21en_US


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