Culture and International Usability Testing:The Effects of Culture in Interviews
MetadataShow full item record
Designing global interfaces for users has always been a challenge. This challenge is even greater today with the current trend of globalization, which leads to highly diverse users of the same product. The global audiences for the software and information technology products belong to different countries, different religions, speak different languages, have different life styles, belong to different cultures and have different perceptions and expectations of the same product. A truly global product must inherently accommodate this diversity in order to be effective and successful. A major impediment is that there is very inadequate understanding of the role of culture in user interfaces and how they are built. This lack of understanding is further compounded by the fact that very little empirical work exists regarding the role of culture in usability testing. The objectives of this research are to study and empirically establish the effects of culture on the usability assessment technique of structured interviews. A study was conducted to determine the effects of culture on Indian participants when structured interviews are used in usability testing. The experiment consisted of usability testing of two independent groups of Indian participants by two interviewers; one belonging to the Indian culture and the other to the Anglo-American culture. The findings from the study clearly demonstrate the effects of culture on structured interviews during international user testing. Participants found more usability problems and made more suggestions to the interviewer from their own culture than to the interviewer from a foreign culture. The results of the study prove that culture affects the efficacy of structured interviews during international user testing.
- Masters Theses 
Showing items related by title, author, creator and subject.
Developing Cultural Competence and Promoting Culturally Responsive Teaching in STEM Educators of Native Hawaiian Students Kaui, Toni Marie Mapuana (Virginia Tech, 2016-05-05)The purpose of this study was two-fold. The first was to determine the degree of culturally responsive teaching practices and level of cultural competence of participants who teach upper elementary (grades three through ...
Zlokas, Rosemary E. (Virginia Tech, 2015-06-17)My thesis looks at prescriptive beauty messages generated during 1940-1950 by using a case study of Margaret Morrison Carnegie College. I look at formal prescriptive beauty messages (advertisements, beauty manuals) and ...
Stebbins, Maegan Ann (Virginia Tech, 2017-05-31)Since before recorded history, werewolves have captivated human imagination. Simultaneously, they represent our deepest fears as well as our desire to connect with our primal ancestry. Today, werewolves are portrayed ...