Relationships between body-cathexis, clothing benefits sought, and clothing behavior, and effects of importance of meeting the ideal body image and clothing attitude
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The sample included 177 female college students, aged 18 to 25, at Virginia Tech. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing benefits sought had five dimensions: fashion image, figure flaws compensation, sex appeal, self-improvement, and individuality. The clothing attitude measure was modified from that of Shim et al. (1991). Clothing behavior consisted of clothing preferences for fit/color/style/emphasis, satisfaction with the fit and variety in ready-to-wear, fashion innovativeness, and shopping behavior.
- Doctoral Dissertations 
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