Relationships between body-cathexis, clothing benefits sought, and clothing behavior, and effects of importance of meeting the ideal body image and clothing attitude
MetadataShow full item record
The sample included 177 female college students, aged 18 to 25, at Virginia Tech. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing benefits sought had five dimensions: fashion image, figure flaws compensation, sex appeal, self-improvement, and individuality. The clothing attitude measure was modified from that of Shim et al. (1991). Clothing behavior consisted of clothing preferences for fit/color/style/emphasis, satisfaction with the fit and variety in ready-to-wear, fashion innovativeness, and shopping behavior.
- Doctoral Dissertations 
Showing items related by title, author, creator and subject.
Roles of Perceptions of Reference Groups, Clothing Symbolism, and Clothing Involvement in Female Adolescents' Clothing Purchase Intentions and Clothing Behavior Elkins, Anne Fleet Dillard (Virginia Tech, 2010-09-08)The youth market has been characterized as one of the most coveted market segments because of its spending power and tremendous potential for becoming lifetime customers (Bush, Martin, & Bush, 2004). The product market for ...
Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness Park, Jae Ok (Virginia Tech, 1990)The purpose of the study was to extend knowledge concerning the influence of self-image congruity and public self-consciousness on clothing behavior from the symbolic consumption perspective. Thus, relationships among ...
Effects of clothing interest and knowledge on perceptions and evaluation of clothing products :moderating effects on price-perceived quality relationships Cho, Aehwa Kwon (Virginia Tech, 1992-08-16)see document