How Technology Diffuses through Construction User Culture: An Innovation Design to Improve Safety Technology Adoption
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The proposed innovation analytic and design framework was based on the traditional systems-engineering process: Requirement Analysis, Prototype Development, and Summative Evaluation. Rogersâ Theory of Innovation Diffusion and Adoption, as well as Participatory Design, were utilized to obtain a holistic view of technology-adoption challenges and opportunities.
The requirement analysis involved the development and use of a questionnaire and semi-structured interviews to identify the contributors of safety technology adoption in small roofing companies, as well as to understand the practices of safety technology adoption and fall-protection training. One hundred and four questionnaires from workers in North Carolina and Virginia were collected, and 29 workers received the follow-up semi-structured interview. Results showed that (1) social influence had a significant impact on the diffusion and adoption of safety technology; (2) workersâ satisfaction with existing safety performance standards/practices, as well as disengagement during available safety training, caused difficulties in implementing regular safety training; (3) management commitment and presentation of good/bad consequences of unsafe behavior were expected to facilitate the rate of adoption of safety technology. Results also identified specific recommendations for a fall-protection training intervention.
The prototype development was performed by a six-member Participatory Design (PD) team in a PD workshop, who used the results of the questionnaire and semi-structured interviews to develop a training intervention. Four PD approaches (PICTIVE, Inspiration Card Workshop, Scenario Building, and Future Workshop) were employed in the development of a Personal Fall Arrest System (PFAS) as an industry-specific training intervention.
This research also used summative comparative evaluation to assess the developed PFAS training intervention against a standard PFAS training intervention with respect to (1) adoption propensity, (2) expected adoption outcome, and (3) results demonstrability. Eighteen roofing workers were recruited to evaluate and compare the two interventions. The standard PFAS training intervention was developed by two experts using the safety manual published by the National Roofing Contractor Association. Results suggested that (1) the developed PFAS training intervention was more likely to be adopted and easier to diffuse among roofing subcontractors than the standard PFAS training intervention, and (2) use of the developed PFAS training intervention would better improve companyâ s safety performance in comparison to the standard training intervention. Results of the evaluations confirmed the efficacy of the proposed innovation analytic and design framework in designing a more likely adopted innovation.
- Doctoral Dissertations