This thesis contributes to the study of occupational sex segregation, a major source of societal inequality. A dramatic shift toward desegregation of the coaching profession in women's basketball has occurred since the early 1970s. The major research question is whether or not the structural shift from female domination to male domination is associated with the adoption of a coaching philosophy that follows a "corporate" model, representative of traditional men's basketball, rather than a "relational" model, indicative of traditional women's basketball. Content analyses were undertaken of media articles which discussed male and female coaches of women's basketball teams. Four key dimensions of coaching philosophy were operationalized: technical values, hierarchical relations, democratic relations, and personal-social development ethos. Comparisons were made between the coaching philosophies of female and male coaches, as well as differences between NCAA Division I, II and III coaches.